1. graphic donation and project
applications dark or complex backgrounds
standards
event applications
black and white
minimum size
1”
‘uend:’ no smaller than 1 inch
cause or donation project
is always:
• Helvetica Neue Light
• tightly kerned
• lowercase distance between
• ‘t’ is clipped the lines of type
• red is the same as
distance between
the ‘a’ and the ‘u’.
event name is
always twice
the height of
‘a uend:event’.
event name is always:
• Helvetica Neue Bold
• tightly kerned
• lowercase
• ‘t’ is clipped
• red
dark or complex backgrounds
minimum size black and white
2”
event name no smaller than 2 inches