Snippets ofinformation in 140words or less 156,000,000 people signed up to Twitter 54.000,000 updates a month 31% of users follow a brand on Twitter 7,800,000 users recommend brands in there updates a month SocialBakers.com, 2011
95% ofcompaniesin the U.S.are usingLinkedInto attractpotentialemployees SocialBakers.com, 2011
Word-of-mouth14% of people trustbrand advertisements78% trust in brand recommendationsfrom friends Nielson, ‘Trust and Advertising’ 2009
Social mediacommunications has madepeople better informed,more open to discussionand quick to voicecomplaints.
This means consumers want companiesto listen to them and acknowledge theiropinions quickly and effectively.If you’re not in the conversation, youhave no say.Conversations about companies andbrands are happening with or withoutthe brand’s involvement.
‘We don’t have a choicewhether we do it. Thequestion is how well wedo it’Eriq Qualman, Socionomics, 2009.
‘Social media is going to become more pervasive and as such, become a critical factor in the success or failure of any business’ (Brian Solis, ‘The Social Media Manifesto’, 2007)
Power imbalances areweakened and the citizen voiceis driving better businessbehaviours.
Instant response to customer enquiries= increased customer satisfaction and increased loyalty
Not-For-Profit’s can reach a wider audienceand promote causes, campaigns, fundraising,volunteers, outreach, awareness.
How doorganisationsmake the most ofsocial networks?
Listen, there will be freeand valuable insight.
Participate, this is a two way conversation. Ask questions and discuss information.
Have a personality. Building likeability increases positive brand recognition and loyalty.
Embrace feedback.Listen and respond accordingly.Criticism can be constructive.Responding and respecting opinionsshows you are serious aboutimproving services.
‘If we have any hopes incommunicating the message…we need to learn theirlanguage…(and pick up an accent)’(Wise, 2010)
We need to rethink socialmedia.It is a positive, democraticmovement incommunications.
References:Wise, 2010, Sociolnomicshttp://www.churchmarketingsucks.com/2010/08/socialnomics-book-review/Qualman, E. 2009, Sociolnomics,Nielson. 2007, ‘Trust in Advertising’: A Global Nielson Consumer Report’http://www.scribd.com/doc/2416061/Nielsen-Trust-In-Advertising-Oct07Solis, B. ‘The Social Media Manifesto’ , <http://www.briansolis.com/2007/06/future-of-communications-manifesto-for/>Images:Intro icons: http://blog.lunaweb.com/wp-content/uploads/2010/03/Social-Media-Icons.pngFacebookg graph: Social Bakers, 2011, www.socialbakers.comTwitter graph: http://heidiallen.id.au/2009/05/three-steps-to-creating-new-ideas-joining-the-conversatio/Gen y icons: <http://www.careerealism.com/relationships-social-networking/>Speaker icons: <http://x100media.com/?p=27>Reputation graph:Business web: <www.elliance.com>Social Media landscape: http://www.ipattt.com/wp-content/uploads/2009/09/SocialMedia.jpgSocial media .org: http://www.delawarefirst.org/mini-post-3/nonprofits-learning-social-media-work/Oxfam Twitter: http://marketingisus.com.au/social-media-powering-nonprofit-marketing/