Is traditional TV dead ?

2,549 views

Published on

is traditional television dead
… or simply unfashionable ?

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,549
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Is traditional TV dead ?

  1. 1. !is traditional television dead !… or simply unfashionable ?! martijn van balken 503-780-9666 martijn@uconi.com
  2. 2. winning [back] customerscustomers have become less loyal towards their provider !“just” delivering the content is not good enough anymore! relationships can be build ! when making customers’ lives easier!
  3. 3. back to basic to innovateproduct features should follow the basic customer needs ! and where there is an opportunity to innovate ! additional advanced features can be considered!
  4. 4. content discoverya product offering should provide a holistic customer experience ! and enable content discovery! allowing customers to find recommended content ! they did not know it was there!
  5. 5. social mediapeople want to gather together to watch TV and share the experience ! social TV can fill the gaps! as it is about connecting people who have something in common! which creates trust !
  6. 6. TV is entertainingthe TV experience should be fun and entertaining! whereby interactivity should not be a burden ! but enhance the overall viewing experience ! and be an invite to discover more!
  7. 7. content is everywherethe video experience is not tied to only the home [network] ! wherever customers are ! they should be able to engage with you ! and your content offering!
  8. 8. holistic customer experiencethe user experience with your product should feel as an end-to-end experience! when using a remote control the customer should have the perception ! that it was created with the thought in mind to navigate the user interface ! instead of being regarded as another peripheral !
  9. 9. time is of the essenceover-the-top providers are approaching fast and will take market share! and your product is as good as those that create it ! you need to be a step ahead! if you want to be better !
  10. 10. but … traditional television is neither dead ! nor unfashionable ! it is an evolving medium ! with new opportunities ahead !enabling an engaging multi screen video experience !
  11. 11. thank youmartijn van balken 503-780-9666martijn@uconi.com !

×