!is traditional television dead !… or simply unfashionable ?! martijn van balken 503-780-9666 firstname.lastname@example.org
winning [back] customerscustomers have become less loyal towards their provider !“just” delivering the content is not good enough anymore! relationships can be build ! when making customers’ lives easier!
back to basic to innovateproduct features should follow the basic customer needs ! and where there is an opportunity to innovate ! additional advanced features can be considered!
content discoverya product offering should provide a holistic customer experience ! and enable content discovery! allowing customers to find recommended content ! they did not know it was there!
social mediapeople want to gather together to watch TV and share the experience ! social TV can fill the gaps! as it is about connecting people who have something in common! which creates trust !
TV is entertainingthe TV experience should be fun and entertaining! whereby interactivity should not be a burden ! but enhance the overall viewing experience ! and be an invite to discover more!
content is everywherethe video experience is not tied to only the home [network] ! wherever customers are ! they should be able to engage with you ! and your content offering!
holistic customer experiencethe user experience with your product should feel as an end-to-end experience! when using a remote control the customer should have the perception ! that it was created with the thought in mind to navigate the user interface ! instead of being regarded as another peripheral !
time is of the essenceover-the-top providers are approaching fast and will take market share! and your product is as good as those that create it ! you need to be a step ahead! if you want to be better !
but … traditional television is neither dead ! nor unfashionable ! it is an evolving medium ! with new opportunities ahead !enabling an engaging multi screen video experience !
thank youmartijn van balken email@example.com !