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Social business & collaboration - understanding the business benefits and locating the roi


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Social business & collaboration - understanding the business benefits and locating the roi

  1. 1. Rooven Pakkiri<br />Head of Social Business<br />Collaboration Culture<br />(The Social Business Imperative)<br />
  2. 2. Something significant is happening in the corporate world <br />A major change of direction is taking place <br />
  3. 3. On 7th Feb 2011<br />The CEO of <br />Thierry Breton<br />49,000ee<br />Euro 5bn<br />Global IT<br />Said ……<br />
  4. 4. Email free company<br />By 2013<br />
  5. 5. Why is he doing this?<br />Industrial Pollution<br />Information Pollution<br />
  6. 6. How bad is it ?<br />Managers are spending between 5-20 hours a week<br /> reading and writing emails<br />
  7. 7. It’s bad and it’s getting worse<br />13% of people are getting more than 250 e-mails per day<br />18% of daily email is spam<br />56% of people think they're spending too long on e-mail<br />
  8. 8. The Atos motivation<br />1) Altruistic - ‘ we are concerned about <br />employee health and well being’ <br />2) Less Altruistic - drive efficiency and productivity <br />5 hrs x 48weeks x 49,000 = 11m man hours saved p.a.<br />3) Cynical – driven by profit motive <br />11m man hours saved = 5880 headcount reduction <br />Bottom line is there are powerful reasons that are driving this change <br />
  9. 9. So how do they plan to do this ?<br />I’ll come back to this in a moment, but first …<br />
  10. 10. Imagine a world without email<br />How long would it take you?<br />Could you do it?<br />Don’t forget there once was a world before email<br />
  11. 11. Who is this man?<br />“sacked in 2 weeks”<br />Feb 2008<br />Why did he do it?<br />“somebody with the balls..”<br />How did he do it? <br />What was the outcome? <br />Who does he work for?<br />
  12. 12. Not a exactly a hip funky start-up<br />Actually an email driven, highly distributed company<br />Lives: Gran Canarias<br />Works: IBM Netherlands<br />Reports : IBM US<br />
  13. 13. What’s driving all of this? <br />Agreed <br />Not the thing itself<br />But rather what it represents …. <br />
  14. 14. Free<br />Fast<br />No training needed<br />No training offered<br />Few Rules<br />Lots of Freedom<br />“the standard for usability must be high. The best consumer interfaces must be the model to follow, not other enterprise software applications.” (Jeff Schick- IBM)<br />
  15. 15. By the numbers, Facebook is well over 500 million members strong<br />If you compare Facebook to the populations of the largest countries around the world it would rank 3rd behind China and India<br />Irrefutable proof that people like collaborating <br />
  16. 16. Irrefutable proof that people are collaborating and not just in a social context<br />
  17. 17. So how did Luis Suarez do it? <br />And how does Thierry Breton plan to do it? <br />
  18. 18. Answer<br />Social Business <br />
  19. 19. What is Social Business ? <br />“just facebook inside the organisation”<br />WRONG ANSWER<br />“more like Linkedin inside an organisation”<br />WRONG ANSWER (but closer)<br /> “uses Social Networking tools and collaboration culture to solve business problems”<br />CORRECT ANSWER<br />
  20. 20. Collaboration - Gardening Tools<br /><ul><li>Blogs
  21. 21. Wikis
  22. 22. Community
  23. 23. Forums
  24. 24. Groups
  25. 25. File sharing
  26. 26. User-Generated Content
  27. 27. Tagging & Bookmarking
  28. 28. Instant Messaging</li></li></ul><li>There is nothing particularly ground breaking about this tool set….<br />But when they are used in combination and in a collaborative <br />culture; they can produce this ….<br />
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  35. 35. This is not Rocket Science<br />If employees are more connected<br />Then it becomes easier to find the right person and the right answer in an organisation<br />This leads to greater efficiency and effectiveness<br />This in turn leads to better customer service<br />Which in turn leads to better business results<br />And the indications and early adopter results confirm this…. <br />
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  38. 38. Massive Potential ROI <br />USD15 million p.a. saved from sharing operational lessons learned <br />USD 700 million over 2 yrs through communities of practise <br />USD  100 million is uncovering new markets & 20 million is cost avoidance through enterprise collaboration <br />
  39. 39. The Challenge <br />People are the most valued asset of any organisation <br />BUT <br />80% of a company's knowledge are in the heads of its employees<br />
  40. 40. The really big payoff is creation of an institutional memory and a playbook <br />The Prize <br />
  41. 41. The biggest Area of resistance<br />Users <br />
  42. 42. You have to find ways to bring the whole organisation with you<br />Each of these people has a valuable piece of the puzzle<br />Otherwise it is just a technology platform and it will fail to deliver meaningful ROI <br />
  43. 43. Over 70% of HR Directors say their company is poor at Collaboration<br />(IBM study – Oct 2010)<br />
  44. 44. Where the other 30% live…<br />
  45. 45. ‘Corporate Culture Shift’ or ‘Tipping Point’<br />Sharing is good<br />Sharing is rewarded<br />Sharing is part of everyone’s job <br />
  46. 46. Recruit these key people<br />“subject matter experts ” <br />“energisers” <br />“mentors” <br />“champions” <br />“innovators” <br />“early adopters ” <br />“coaches ” <br />(Tip : use IT to help)<br />
  47. 47. Capture knowledge before it leaves the company<br />‘70% of what people know about their job is learned through everyday<br /> interactions with their colleagues’ (Deloitte Study)<br />
  48. 48. Summary<br />People have always been Social in Business<br />
  49. 49. Summary<br />2. We now have the tools to allow people to be Social anywhere <br /><ul><li>Blogs
  50. 50. Wikis
  51. 51. Community
  52. 52. Forums
  53. 53. Groups
  54. 54. File sharing
  55. 55. User-Generated Content
  56. 56. Tagging & Bookmarking
  57. 57. Instant Messaging</li></li></ul><li>Summary<br />3. “My suspicion is that by 2012 we will stop talking about all this social stuff and will just call it work” (Luis Suarez)<br />
  58. 58. THANK YOU <br />Rooven Pakkiri Come and see us on <br />Head of Social Business Stand 618<br />Digirati <br />