Talk about the general adoption of video in the enterpriseEarly 90s was relatively flat, video wasn’t massively usedThen came High Definition – where you can actually see people, it’s not blury and the audio is good. You feel like you’re actually talking to someone.Tell a personal story about the daily video usage in RADVISION since HD was introduced.Since then, there is a massive adoption which is clearly driven by HD and we can definitely see the market growing every year.This is about video conferencing. What about all the other things, such as video users by consumers?Now, talk about consumers’ trends.During CES, a couple of weeks ago, Skype reported that 40% of Skype calls include video. When you think about the number of Skype users, this number is pretty amazing.Everyone are using IM. It started as consumers usage and penetrated into the enterprise.Same goes for video – the new generation of consumers that are using video are now going into enterprises and are bringing video into the workplace.UC was also developed in the video direction and the big UC players also started to invest heavily in video.Few examples – latest version of IBM SameTime supports HD, Microsoft invested a lot in the video itself and their video ecosystem with partners.
H.323 / SIP – deployed in many enterprises, pretty much interoperable. Can be named standard video conferencing.Then came along the “Telepresence Hype” in 2006 when Cisco and HP announced their Telepresence solutions.Since then, Telepresence definitely became one of THE buzzwords in our industry. The term Telepresence started to be used, then over-used and lately even abused by some vendors (i.e. “personal TP” on a desktop PC).On the bright side – it really created a close-to-perfect multi-stream video experience and solved all the “typical” video-conferencing problems – bad network, sounds, lighting, camera angle and dial plan and brings the immersive experience to be part of the communication.Telepresence is “video conferencing done right”.The bad news is that once again it broke the connectivity and created a separate island of Telepresence vendors who find it hard to speak with each other.Skype – was discussed in the previous slide (40%...) but they can only their skype friendsMicrosoft Lync – great platform that is also positioned as the leading platform moving forward, however it uses proprietary protocolsIBM SameTime – they adopted some of the standard codecs however, the market share isn’t significant.Apple FaceTime – I’m sure many of the people sitting in this room are potential users of Facetime, still it is a closed network and Apple are really trying hard to keep is closed which makes it a poor solution for enterprise users.Google Talk – it’s a potential threat as their market share keeps on growing. Again, they are using a proprietary protocol.
One of RV’s missions since it was incepted in the early 90s’ is being THE interoperability driver in the industry and creating bridges between those islands.
IBM – we already have a working solution.Cisco – long relationship, pretty much interoperable.Skype – their share looks big, however, we should not get confused by the numbers. This is mostly about small businesses that eventually will be using service models.Microsoft Lync was launched a couple of months ago and with its momentum, it is definitely a good time to connect this island.
Reconnecting the video conferencing islands
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Standard Video Conferencing<br />H.323<br />Google Talk<br />Apple Facetime<br />Telepresence<br />SIP<br />Skype<br />IBM SameTime<br />Microsoft Lync<br />
3/8/2011<br />3<br />Help Customers Cross the Chasm<br />