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Business Incubator enmono Co., Ltd.
Support and incubate “start-up” manufacturing

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  • 日本は「モノづくりの国」と呼ばれて久しいが、数多くの起業はネット分野に限定されている 起業=ネットベンチャーという固定概念化 国内・国外でのネットサービスの飽和 日本が強いモノづくりで世界進出の方が自然 マス・モノづくり->マイクロ・モノづくりへの大転換 モノづくりで起業する方々は、アイデアを形にしていく段階で、外部専門家の力を必要とされているが、そういった方々を自身の手で見つけるのは困難である。 これらの問題を解決、支援するために、国の支援機関、中小企業診断士、技術コンサルタント等の存在があるものの、ワンストップで支援するオープンな仕組が無い。 B TO B サイト運営のノウハウを活用し、起業家とサポートする方々をワンストップで支援する仕組を構築し、効率良く新事業を立ち上げる。 国内でモノづくりベンチャーが多発しない理由の仮説 初期投資が大きすぎる どこに相談したらいいのかがわからない 「モノづくり」をしたいが方法論がわからない
  • 09/03/10
  • 09/03/10
  • 09/03/10
  • Enmono(en)1.7

    1. 1. en mono business incubator ver.1.7 2010/9/1 Business Incubator enmono Co., Ltd.
    2. 2. About us <ul><li>Established : 2009/11/11 </li></ul><ul><li>Capital : 5M yen </li></ul><ul><li>Head Office </li></ul><ul><ul><li>Zip-code 231-0011 </li></ul></ul><ul><ul><li>Yokohama media business center 6F-A </li></ul></ul><ul><ul><li>Ohta-cho2-23 Yokohama-shi naka-ku </li></ul></ul><ul><ul><li>Kanagawa-ken </li></ul></ul><ul><li>TEL:03-4590-0901 </li></ul><ul><li>FAX:03-6893-0133 </li></ul><ul><li>Staff : 2   Adviser :2 </li></ul>
    3. 3. enmono is ... <ul><li>Support and incubate “start-up” manufacturing </li></ul><ul><li>Naming </li></ul><ul><ul><li>en trepreneur + mono zukuri ※1 </li></ul></ul><ul><ul><li>en ※2 + mono zukuri ※1 </li></ul></ul><ul><ul><li>en jeru ※3 + mono zukuri ※1 </li></ul></ul>※ 1   mean manufactuiring ※ 2   mean relationship ※ 3   Japanese sounds angel
    4. 4. Backgrond in Developed country <ul><li>Decreased interest in manufacturing,seed of innovation </li></ul><ul><li>Value short-term moneymaking </li></ul><ul><li>Services without innnovation demanded impasse </li></ul><ul><li>Mass manufactuirng -> micro manufantuirng(advocated enmono ) </li></ul><ul><li>Do not know how to start-up manufacturing </li></ul><ul><ul><li>Initial investment is too large </li></ul></ul><ul><ul><li>Do not know supporter </li></ul></ul><ul><ul><li>Do not have “manufacturing”knowhow </li></ul></ul><ul><li>No onestop service for manufacturing business </li></ul>
    5. 5. Concept Image Business plan electorical design mechanical design expert specialist product design co-ordination by manufactuirng business producer Embedded software engineer R&D funding Manufacturing support network marketing product quality <ul><li>Tokyo univ. </li></ul><ul><li>MIT </li></ul><ul><li>Dentsu univ. </li></ul><ul><li>VCN </li></ul><ul><li>JPR </li></ul><ul><li>NVCC </li></ul><ul><li>NTVP </li></ul><ul><li>ecovax </li></ul><ul><li>takram </li></ul><ul><li>Keio univ.SFC </li></ul>domestic market global market application business safety environment insulance tax finance patent <ul><li>GBSS </li></ul><ul><li>BCCN </li></ul><ul><li>NCNETWORK </li></ul><ul><li>Kopernik </li></ul>
    6. 6. About enmono business enmono membership Consulting :  ・ Get grants support  ・ Funding support  ・ Referal customer  ・ SCM support  ・ Marketing  ・ Reserch selection fee free social media services ・・ project
    7. 7. Work flow co-ordination by manufactuirng business producer Business Plan market research product design prototyping product application funding patent entry meeting Business plan Blush up manufactuirng marketing quality grant ・ bank VC ・ angel to increase clients
    8. 8. 「 Micro Manufactuirng 」 <ul><li>“ mass puroduction & mass customer” is end. </li></ul><ul><li>small manufacturing companies are exploring a way out to subcontractors of large companies. </li></ul><ul><li>Need for agent of co-ordinate manufactuirng entrepreneur between small manufactuirng companies. </li></ul><ul><li>In developed country,changes to micro manufactuirng so mass production companies are not survival. </li></ul><ul><li>To survive,price up or variation up or global launch </li></ul><ul><li>Support and incubate 「 Micro manufactuirng business 」 </li></ul><ul><ul><li>Plannning and quality control to improve values </li></ul></ul><ul><ul><li>Product engineering and IT to increase variation </li></ul></ul><ul><ul><li>Global netowork </li></ul></ul>mass production mass customer micro puroduction maicro customer
    9. 9. BOP ( Base of the Pyramid)   X  「 Micro manufacturing 」 <ul><li>People who benefited from the global economy of the world's population of 60 million people only 20 million </li></ul><ul><li>The remaining 40 million are not poor and unsanitary living. </li></ul><ul><li>Japanese manufacturing techniques in an attempt to provide BOP market </li></ul><ul><ul><li>See-D Contest </li></ul></ul><ul><ul><ul><li>Kopernik is excited to announce the launch of See-D contest, in collaboration with D-Lab at Massachusetts Institute of Technology, enmono, ETIC., i.school at University of Tokyo, Music Securities Inc., and Nippon Foundation. </li></ul></ul></ul><ul><ul><ul><li>【 Backgraound 】 </li></ul></ul></ul><ul><ul><ul><li>Poverty is one of the most devastating problems in the world. Out of the 6 billion world population, more than 80% live under $10 a day, 20% under $1 a day. Many of them do not have adequate access to safe drinking water, health services or basic tools to create sustainable livelihoods (such as farming tools). Such basic essentials may be unavailable to the poor not only because they cannot afford them but also because of a lack of availability of appropriate products. After all, most goods and services are designed for the richest in the world (top 20% of the population), not for those who are most in-need (the rest of the 80% of the world). In Japan, a country with most advanced technologies, engineers and designers have difficulties designing products for those most in-need because of scarce information available about their lives. It is virtually impossible for a single engineer to go beyond the geographical, cultural, and language barrier to understand the lives of the poor well and design the right products for them. </li></ul></ul></ul>See-D Contest http://see- d.jp/english.html
    10. 10. Japanese manufacturing techniques and BOP Low technology&Craftsmanship (infrastructureless) Low Value High technology&Product engineering(Automation) High Value Developed country Common <ul><li>The world's best manufacturing technology (craftsmanship) with small production. </li></ul><ul><li>The world's best production technology (automation) mass production. </li></ul><ul><li>Assist developing countries in Japan's manufacturing technology 100 years ago had no infrastructure. </li></ul><ul><li>TOP craftsmanship unnecessary infrastructure and to contribute to the BOP, a small production system. </li></ul>Middle BOP Riches R&D
    11. 11. Support for next generation business enmono co-ordinate NCNETWORK R&D ・ prototyping ・ products Marketing investment Funding Bank ・ VC Business Plan NCNETWORK MEMBERS (next generation) Concept Image negotiation negotiation negotiation supply fee coaching payment wholesale
    12. 12. For manufacturing, a bridge between Japan and the World Find technology seed in Japan and R&D Sales for global market EMS production in ASIA Pattern1 Sales for global market Development of prototype for mass production in Japan Pattern2 supported by enmono supported by enmono R&D in except japan
    13. 13. Bridge consumer × manufacturer global × japan small business × professional control feedback prototype product produce casting seed story supported by enmono Japan control feedback world wide market Japan brand × BOP developed country story supported by enmono small business control feedback small business create kaizen professional produce professional story supported by enmonok
    14. 14. Venture companies and VC meeting enmono evaluate technology&market Venture companies and VC meeting a bridge between Japan and the World venture company1 venture company2 venture company3 venture company4
    15. 15. Socialgraph <ul><li>Link together networks involved in manufacturing </li></ul>☆☆ association NCNETWORK 〇〇 community ◇◇ network enmono ××foundation NPO
    16. 16. Site Top http:// www.enmono.jp/ja /
    17. 17. Member page
    18. 18. twitter http:// twitter.com/ucchan http:// twitter.com/mikikouj
    19. 19. Case(Being Planned) <ul><li>Development of social services market </li></ul><ul><ul><li>The rapid development of social media has become personal with each other to conduct business while sending personal information. Social networking needed these days (EchoMe) is being developed. The business development plan to leverage their social media, enmono's precisely because the services provided. </li></ul></ul><ul><li>BOP business support </li></ul><ul><ul><li>Some trial and error to BOP markets for the developed countries have greatly contributed to the possibility of Japan's manufacturing technology. Current NPO, NGO and has a central role, enmono utilizing a network with, and is planning to expand the business model. See-D Contest assistance. </li></ul></ul><ul><li>Development of education services for senior personnel specialist </li></ul><ul><ul><li>Large companies such senior class for the treatment of fixed costs of personnel, under the assumption that you are having trouble, you are able to develop educational services of personnel variable cost senior class. Enmono currently the company's network, many people have come if the employer and the senior class as a professional person. So they have the expertise, skill, and can offer to share the curriculum and changes in thought and mind, the Institute proposed the creation towards the light industry. </li></ul></ul>
    20. 20. Case(during execution) <ul><li>P's case (ultra-thin flat speakers): </li></ul><ul><ul><li>The prototype level is reached, problems in application development, enmono consulted. Talk to community entrepreneurs, in the planning application. At the same time for product improvement, enmono apply for grants in support of building a prototype, the decision issued 8,000 million yen. Considering the development of enterprise applications to leverage external networks. Additional funding for financial institutions, VC, is in talks with foreign investors. </li></ul></ul><ul><li>E’s case (health, sanitation items) </li></ul><ul><ul><li>Health, small businesses that develop products related to health, production and sales continue to Niatari will need help just such a corporate structure without, enmono was to consult. human resources and benefits to build enmono mass production, and offer your help, now is under commercialization. </li></ul></ul><ul><li>K’s case(Energy saving industrial production) </li></ul><ul><ul><li>Perform air conditioning effectively in cold climates, and technology heat pump energy, the different companies that manufacture and sell, in order to proceed to the business while keeping the technology developed was to consult the patent strategy to us . Strategy and in our patent, we can help you apply for a patent. A request get well as creating marketing materials and Technical Illustration. Consultation is in progress towards full support for future management. </li></ul></ul><ul><li>M’s case(Foreign parts, industrial equipment hydraulic) </li></ul><ul><ul><li>The major foreign suppliers of industrial equipment, new orders aim, we developed a new component. Existing components and equipment for manufacturing industries differ, however, had trouble selecting your supplier. fabricated by selecting plants enmono cooperation, offer your help, is being developed now present Cost. </li></ul></ul><ul><li>S’s case(Sheet metal parts) </li></ul><ul><ul><li>Small sheet metal manufacturer, has developed simulation software for electronic designers to leverage grants. However, because of different business and profession, the past can not determine the needs and market products to the market that do not need help was on PR. j enmono market research and consultation by the PR, the PR is currently working on search and content. </li></ul></ul><ul><li>NCN’s case(Portal site for the manufacturing industry) </li></ul><ul><ul><li>DB company owns the largest manufacturing industry, the NCN has a Web portals, the company began to come from social media for your recent query. enmono the company since 2008 Twitter, facebook or ex has been proven that the use of trial and error to find out how, NCN consulting contract with the company, Twitter used, facebook has views and suggestions will be utilized. </li></ul></ul><ul><li>Business support corporate welfare </li></ul><ul><ul><li>Using corporate business plan development cooperation and social welfare support PR activities. </li></ul></ul>
    21. 21. Case(achievement) <ul><li>Z’s case (perfumer) : </li></ul><ul><ul><li>I want to produce a prototype, I do not know. enmono I consulted, considering a small production mechanism design. As for VC financing in the future and plan to introduce. </li></ul></ul><ul><li>A’s case (Environmental Toilet) </li></ul><ul><ul><li>Innovative, environmentally friendly toilets to develop, in prototype to production stage is reached, the record came out and introduced into the major automakers, is unable to consult with you enmono costs. Introducing a sales company specializing in market expansion route. VC manufacturing expertise while also introduced. Phase system has been established financial plans to help parts of manufacturing. </li></ul></ul><ul><li>T’s case (decorative effector box) </li></ul><ul><ul><li>Which included parts of the guitar, using your own decorative effects BOX, I introduced a friend, the opportunity to sell plans to build a business. Assurance from the association by the introduction of the Chamber of Commerce, but got a loan, find a contractor to get the actual decoration process. So by consultation, mediation and we are fabricators. </li></ul></ul><ul><li>M’s case (OA equipment parts) </li></ul><ul><ul><li>I need to use the fiber was newly developed functional textile raw materials manufacturers, OA equipment manufacturers engineers from technical consultants, OA received information that could be used in equipment parts. We have decided to make a prototype and functional fiber processing because the company did not know that skilled, enmono selected at the factory, which produced a prototype. OA currently under evaluation by manufacturers, but are also working to develop business from other manufacturers. </li></ul></ul><ul><li>H’s case (Medical equipment parts.) </li></ul><ul><ul><li>Major medical equipment manufacturers, were considered part of the heart in-house equipment was procured from abroad, but no trouble was developed in-house systems, enmono was to consult. enmono help selecting plants developed, and offer your help, now is being offered trial costs. </li></ul></ul><ul><li>Metropolitan Case (Office) </li></ul><ul><ul><li>Management department has a municipal hospital, had been leading the group activities as part of cost-cutting to improve the site. You mentioned the need to produce machined parts obtained in activity ideas, but because it was unclear how, enmono was to consult. We explain our enmono prototype development process, and estimates put the cost of developing cooperation from the factory, the current budget is being retrieved. </li></ul></ul>
    22. 22. monozukuri producer MANUFACTURE (prototype ・ mass production) 【 metal ・ plastic ・ rubber ・ glass ・ ceramic etc. 】 milling ・ grinding ・ welding ・ piping ・ casting press ・ plate working ・ diecast ・ molding vacuum foming ・ surface finishing ・ painting heat treatment ・ assembly ・ maintenance inspection ・ test ・ spring ・ rivet ・ screw 【 parts 】 automobile ・ electronics ・ machinery medical ・ ship ・ railway ・ aircraft 【 machinery ・ equipment ・ automation 】 automobile ・ electronics ・ machinery medical ・ ship ・ railway ・ aircraft SUPPORT PE ・ consultant university support organization DESIGN 【 mechanical 】 machine ・ product ・ mold ・ fixture 【 electrical 】 circuit ・ board ・ test 【 system 】 embedded ・ C ・ assembler ・ FPGA MATERIAL iron ・ steel ・ aluminum plastic ・ ceramic development ・ test MOLD press ・ molding ・ mockup casting ・ rubber ・ glass ceramic ・ bending INDUSTRY GOODS machine ・ instrument software ・ tool CAD/CAM/CAE parts ・ equipment producer
    23. 23. enmonoCo.Ltd. <ul><li>Founder & CEO : Kouji Miki / mikikouj@ enmono .jp / Twitter : mikikouj </li></ul><ul><ul><li>University of Keiogijuku   media&governance Ph.D. </li></ul></ul><ul><ul><li>Professional Strategy in Internet-based B to B </li></ul></ul><ul><ul><li>overseas marketing and sales of printer and HDD OEM products. at Fujitsu Co., Ltd. </li></ul></ul><ul><ul><li>Director & CTO at Nc Network Co., Ltd. </li></ul></ul><ul><ul><li>Founder & CEO at enmono Co., Ltd. since 2009/11/11 </li></ul></ul><ul><li>Co-Founder & CTO : Shigeru Utsunomiya / [email_address] / Twitter : ucchan </li></ul><ul><ul><li>University of Doshisha engineering dept </li></ul></ul><ul><ul><li>product engineer at Suzuki Motor Corporation since 1988 </li></ul></ul><ul><ul><li>manager of product engineer dept at matsui iron works since 2006 </li></ul></ul><ul><ul><li>leader of product engineer and procurement team at NCnetwork since 2008 </li></ul></ul><ul><ul><li>Co-Founder & CTO at enmono Co., Ltd. since 2009/11/11 </li></ul></ul><ul><li>Adviser : Toshihiro Hosokawa </li></ul><ul><ul><li>University of Keiogijuku </li></ul></ul><ul><ul><li>IT coordinator </li></ul></ul><ul><ul><li>Founder&CEO at Hosokawa Seisakusho / stamping die company </li></ul></ul><ul><ul><li>Adviser at Organization for Small & Medium Enterprises and Regional Innovation </li></ul></ul><ul><ul><li>Training for employees of small business and negotiation with financial institution etc. </li></ul></ul><ul><ul><li>Adviser at enmono Co.,Ltd. since 2009/11/11 </li></ul></ul><ul><li>Adviser : Masami Fujita </li></ul><ul><ul><li>Plannning ・ development ・ mass production at China and Mexico max 200M/month ・ derivery ・ management about 「 Torikkiri Konika 」 (instantcamera) at Konica Minolta Holdings, Inc. </li></ul></ul><ul><ul><li>IP strategy at Konica Minolta Holdings, Inc. </li></ul></ul><ul><ul><li>Start a small business support to entrepreneurs since 2008 </li></ul></ul><ul><ul><li>Adviser at enmono Co.,Ltd. since 2009/11/11 </li></ul></ul>
    24. 24. Thank you enmonoCo.Ltd. 【 Kouji Miki 】 Email : mikikouj@ enmono .jp Twitter : mikikouj 【 Shigeru Utsunomiya 】 Email : [email_address] Twitter : ucchan TEL : 81+3-4590-0901 FAX : 81+3-6893-0133