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At UBM, we’re in the business of producing events that build connections and close deals. In this slideshow, we’ll take a look at why IT buyers attend events and share best practices to observe as an event sponsor in order to get on their buying shortlist. (Spoiler alert: offering content around an event can make a big difference in building a relationship with your prospects and customers.)
Our 2017 Tech Event Marketing Insights survey of IT buyers revealed that 85% of IT professionals attend just one to three events each year, which underscores the importance of making each of your events count.