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(Booth) Size Doesn't Matter - Event Marketing Best Practices

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Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is.

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(Booth) Size Doesn't Matter - Event Marketing Best Practices

  1. 1. (BOOTH) SIZE DOESN’T MATTER PRE-EVENT PRE-EVENT MARKETING BEST PRACTICES NO MATTER HOW LARGE YOUR BOOTH IS Enterprise Connect’s sister publication, NoJitter.com offers the following programs: • High Impact Web Advertising • Native Advertising Programs to highlight your latest whitepaper • eNewsletters CONTENT ATTENDEES WANT TO SEE WHO ATTENDEES WANT TO SEE – STAFF YOUR BOOTH WISELY! They like email marketing Your pre-show email campaign should be automated and on a tight schedule that does not flood your prospects’ inboxes. 3-4 Months Out Finalize your email content plan; properly segment your targets. Promote your discount code & earn rewards. Extend an exclusive $500 discount on Conference Passes or a free Expo Plus pass to your prospects and customers. Enterprise Connect provides free marketing resources like a co-branded landing page to help promote your presence. Conference Single Session Passes. Your package includes at least 6 Single Session Passes to invite your customers and prospects on-site to attend relevant conference sessions. One-time use of pre-registered attendee postal mailing list. This is how you reach registrants that may be unfamiliar with your brand. Social Media. Include official show hashtag #EC18 and/or show handle @enterprisecon to qualify for the Most Social Exhibitor Contest & reach the entire show community. Mobile App. Engage with the Enterprise Connect audience through the Mobile App. Share your booth number in every announcement to drum up traffic. 2-3 Months Out Begin emailing your prospects; hold off on meeting invitations but use content to increase brand awareness. 1-2 Weeks Out Confirm appointments; release any additional content. 1-2 Months Out Begin setting appointments with any prospects; make sure to create a sense of urgency. They check the exhibitor list on the event website Make sure your logo, website, and social networks are all up-to-date and your company description articulates the problem you solve. Timing is everything! Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. SAMPLE PRE-EVENT EMAIL CAMPAIGN GET ON THE ATTENDEES' SHORT LIST LEVERAGE FREE PRE-SHOW EXHIBITOR MARKETING OPPORTUNITIES TEASE WHAT WILL BE AT YOUR BOOTH! GET YOUR CONTENT IN FRONT OF YOUR TARGET AUDIENCE BEYOND ENTERPRISE CONNECT OFFERINGS 69% 57% Technology specs or other “how to” materials 51% Industry specific information TIP: Offer time slots for attendees to meet with a Subject Matter Expert at your booth. Tech demos 45% Business case information 43% New product announcements or new launches @enterprisecon | #EC19 | enterpriseconnect.com/orlando 45% follow up with vendors post-event because they heard from subject matter experts at the vendor’s booth. SUBJECT MATTER EXPERTS 77% say product managers provide the most useful information at a booth. PRODUCT MANAGERS appreciate when sponsors send information prior to the event, so they can prepare their agenda. 81% of attendees are more likely to visit the booth of an exhibitor if they have heard of them before the event 80% GET ATTENTION

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