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Ubitus unlocking the_true_potential_of_cloud_gaming

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Topics to cover
-Do gamers today understand and care about cloud gaming?
-What are missing links in today’s cloud gaming push?
-What enablers are required to deliver the promise?
-How Ubitus is paving the way for our customers to succeed?

Published in: Technology
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Ubitus unlocking the_true_potential_of_cloud_gaming

  1. 1. Unlocking the True Potential of Cloud GamingUbitus Inc.20 March 2013 © 2013 Ubitus Inc. All rights reserved
  2. 2. Topics to Cover • Do gamers today understand and care about cloud gaming? • What are missing links in today’s cloud gaming push? • What enablers are required to deliver the promise? • How Ubitus is paving the way for our customers to succeed?2013/3/20 © 2013 Ubitus Inc. All rights reserved 1
  3. 3. Do Gamers Understand Cloud Gaming? Cloud Gaming is advocated* as However… Awareness & familiarity of Cloud Gaming today** “a solution allowing users to Know Know Know Heard of it, Did not know this everything a lot little know nothing before now play high-end PC and console video games rendered on remote servers via internet streaming, and instantly play games and applications from a PC webpage or internet- connected device.” * By industry players like Onlive and Gaikai;** n = 2,000 for each countrySource: GameByte; Interpret July 20122013/3/20 © 2013 Ubitus Inc. All rights reserved 2
  4. 4. Do Gamers Really Care About It? Maybe… but for sure they need a better way to understand the relevance Very Somewhat interested interested Not sure Once explained the possible value US •Convenient: No download, no installation, instant play at your own term UK •Subscription-based: Rich library of games, try before you buy the Germany different pricing plan(s) France Interest in Cloud Gaming •6-16% very interested; •29-52% somewhat interested AustraliaSource: GameByte; Interpret July 20122013/3/20 © 2013 Ubitus Inc. All rights reserved 3
  5. 5. The missing links in today’s cloud gaming push Three imperatives (being overlooked) to succeed in Cloud Gaming 1. Focus on advocating the “fun” part Gaming ought to be fun and instant than what we have today instead of simply telling users no need for •Get your pal to help when you are stuck instantly high-spec hardware. •Join the fun anytime with your phone instantly •Share the epic moment to your circle instantly 2. If “Content is king, multi-screen is queen”; • Focus on “no boundary”; • Context Drives Device Choice and Sequential allowing gamers to move seamlessly Consumption; between devices is the name of the game 3. Embrace phone and tablet in big way; • Tablets now = 1/3 of overall PC • 90% consumers use tablets at home, instead of PC; losing this means losing the new • Phone calls are 5th most popular feature on generation gamers at home as well smartphone, behind browsing, social media, music, and gamingSource: Comscore 2013/3/20 © 2013 Ubitus Inc. All rights reserved 4
  6. 6. Enablers required to deliver the promise Appealing Easy-to-use Scalable GPU Robust QoS & Seamless Effective LTE/Broadband catalog game control computing Streaming N-screen UX Marketing Ready users• How to abstract game-control for GPU cloud Latency • How to deliver super low- devices at different context (max CCU (<120ms) latency performance on without changing game logic? with Kepler) different device platforms• How to allow non-programmers (given most of them have to convert and design DUI quickly buffering mechanism)? to support cloud • How to enable consistent user experience (instant gaming and social) cross over different devices?2013/03/20 © 2013 Ubitus Inc. All rights reserved 5
  7. 7. How Ubitus is paving the way for our customers tosucceed? Appealing Easy-to-use Scalable GPU Robust QoS & Seamless Effective LTE/Broadband catalog game control computing Streaming N-screen UX Marketing Ready users Allow non-programmer Founded in 2007 End-to-end latency Our client engine had been to submit existing game with 200+ FTEs had been approved commercialized on all major to convert to be cloud- today, Ubitus and commercialized chipset and OS combinations on ready instantly, and worked on GPU by multiple world tier- phone/tablets, smart TV, STBs, design the different DUI game virtualization 1 LTE carriers; and PC/Mac; tailor for different screen since 2008 and has We are still the Over 1m android based client sizes and in-game control the industry most world’s only had been enjoying the services input without any scalable GPU- commercially proven so far. change to the game logic. accelerated cloud platform for LTE & gaming with Kepler. WiFi cloud gaming2013/3/20 © 2013 Ubitus Inc. All rights reserved 6
  8. 8. THANK YOU2013/3/20 © 2013 Ubitus Inc. All rights reserved

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