Digital identity and business transformation      From production and ”brick and mortar” business to service              ...
Eroding margins and desire to find new revenue streams        When things that are being built become commodities, their ...
Digital identity helping turn product business into service business To serve your customer, you need to know your custom...
Case example: Infrastructure / Utilities indusrty           There are two distinct ways the digital identity can serve   ...
Case Example: Utilities production, electricity Previously isolated systems in energy production are   moving slowly to a...
Case Example: Utilities Value Added Services, Electricity   Smart metering & remote reading is transforming how household...
Case Example: Utilities, Electricity            Digital identity plays a vital role in production, consumption           ...
Case Example: Construction A very traditional ”brick & mortar” business needs to   come to this millenium Value added se...
Case Example: Value added services during construction   New customer acquisition through social networks   From day 1, ...
Case Example: Partner services during development          For subcontractos and project management              Online ...
Services after completion of the construction and digital identity             Home automation and building automation is...
Value added                           HVAC and other        services through                           building controls  ...
 better efficiency to register and manage new customersUBISECURE     authorization and mandates through a single solutio...
THANK YOU FOR YOUR INTEREST.YOU! CONTACT US AT:                    THANK PLEASE   Ubisecure Solutions, Inc.   www.ubisec...
Digital identity and business transformation
Digital identity and business transformation
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Digital identity and business transformation

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It's the birth of identity economy and API economy. This is a short presentation explaining how traditional industries such as energy production, critical infrastructure and construction are affected by the digital economy. We'll cover a few basic aspects on how these traditional businesses face ever vigorous competition, and how they can transform their core product business towards service oriented business.

Identity is an asset that is often neglected. See some basic explanations on how your company could benefit of actually knowing your customer, and creating new value added services to them, on a much more personal level. Furthermore we'll shed some light on how to make partnership management and projects a little easier to handle, while improving the responsiveness as well as security.

Impossible you say? Not so, please read on!

Published in: Business
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Digital identity and business transformation

  1. 1. Digital identity and business transformation From production and ”brick and mortar” business to service business with the help of digital identity
  2. 2. Eroding margins and desire to find new revenue streams  When things that are being built become commodities, their margins will fall and eventually might erode into nothingness  Affects everything from tiny electronic components to buildings  Find differentiators that will put your products out of the commodity area  Commodization and growing competition will drive business transformation  The ease of switching e.g. energy companies  High volume business will move to a place where production is cheapest  Phone production went from Finland to Eastern Europe to China to Vietnam to ???  Production needs to specialize and differentiate
  3. 3. Digital identity helping turn product business into service business To serve your customer, you need to know your customer. Digital identity can provide the crucial information needed to  Offer something unique to the end customer  Differentiator  Personal touch  Communities of end users  Compliance with regulation You always sell your products to someone who has a certain role  This identity information is highly valuable for your business  Determine if the customer is coming from the private or business sector  Find new ways to utilize this particular identity by e.g. utilizing business customer role information and building business ecosystems  Create services around your products that utilize this information
  4. 4. Case example: Infrastructure / Utilities indusrty  There are two distinct ways the digital identity can serve companies that are producing energy (oil, gas, coal, green, nuclear etc), water, waste services. Collectively called critical infrastructure.  Production  Delivery  Production needs to run smoothly 24/7 for critical infrastructure  Security concerns have become important as production services are more connetected to the Internet  The end product cannot be distinguished from one vendor to another  Value Added Services are the only way to sway the customer
  5. 5. Case Example: Utilities production, electricity Previously isolated systems in energy production are moving slowly to a more conntected mode, where actual devices used in energy production could theoretically be reachable from the Internet  Production / plant networks will never be connected to the Internet directly  Access to the office network and therefore SCADA systems controlling the production is however connected to the Internet to enable e.g. equipment vendor access for maintenance and support reasons Through growing connectivity equipment vendors have realized that strong security and identity verification is required at the network edge  Strong authentication and authorization for vendors to access the required networks in the energy production facility
  6. 6. Case Example: Utilities Value Added Services, Electricity Smart metering & remote reading is transforming how households and facilities are reporting their electricity consumption to the energy companies People and facility owners want to access that information  Occasionally or regularly  To review consumption and possibly make changes in usage patterns n Intelligent services can be built around the knowledge how people use their electricity  Advisory systems to help people use energy responsibly and cost efficiently n Legislation requires that the end users can have access to the consumption information
  7. 7. Case Example: Utilities, Electricity  Digital identity plays a vital role in production, consumption and delivery  In production networks an intelliget extranet user identity management system can enable equipment vendors and other pertners in production to  Manage the extranet identities  Authorize proper personnel to access the critical systems such as SCADA  In delivery and usage, energy companies can utilize the digital identities to  Create 24/7 on-line services to buy / form electricity contracts  Review consuption numbers securely  Report (if needed) the consumption numbers over the Internet
  8. 8. Case Example: Construction A very traditional ”brick & mortar” business needs to come to this millenium Value added services to accompany building projects  Not just after the project, but planned into the final delivery from day 1  For the end customers occupying the final building (commercial or residental) Subcontracting portals during development & construction  The handling of all the subcontractos in a construction job is a huge task  Automate and create extranet solutions where the authorized contractors can do reporting, request resources, offer their services etc
  9. 9. Case Example: Value added services during construction New customer acquisition through social networks From day 1, when a customer deliveres the downpayment / contracts  Give accurate and timely information to them about the development through your services portal  Ease of mind to the customer and improved satisfaction  Offers that follow the development cycle, e.g.  Different building materials can be ordered  Fancier appliances, flooring etc can be ordered when they are ready to be installed  Digital identity as the enabler, as these are considered agreements and might require non-repudiation (legally binding).
  10. 10. Case Example: Partner services during development  For subcontractos and project management  Online portal to access relevant information such as building plans, material ordering, resources management, and reporting  Collaboration portal for all project participants  Reqruitment of new partners  Establishing a service network / portfolio for the eventual home owners  Requires proper digital identities, but most importantly proper authorization to guarantee that e.g. electricians are not accessing plumbing part etc
  11. 11. Services after completion of the construction and digital identity  Home automation and building automation is a fact  Ventilation, heating, energy, water etc…  Access to the home automation should be available to the resident / home owner and the building managers  Home automation portals for information and control  These require appropriate access privileges and digital identity is crucial  Authorization solutions for the end user through the net, available 24/7  Grant access (NFC locks)  Temporary service contracts  Access to apartment / building data including read-only and modify control  Remote access for HVAC and other vendors for maintenance  Services portal for value added services and creating contracts between the home owner and the service providers  Cleaning  Maintenance  Utilities  Digital identity, preferably strong one, is needed and sometimes required as these are legally binding agreements
  12. 12. Value added HVAC and other services through building controls central portalRenting services Energy for holiday consumption and apartments control Access control Individual home and authorizations automation for apartments Access to energy, water and Building Access electricity Control consumption
  13. 13.  better efficiency to register and manage new customersUBISECURE  authorization and mandates through a single solutionCUSTOMERID bringing true role based access control to your services  self service and registration flows  service lifecycle managementUBISECURE  launch new services or deploy new authenticationSSO methods  cut cost, improve efficiency through single sign-on  connect external identities to build business ecosystemsUBISECURE  deliver enhanced identity information through identity enrichmentTRUST  enable the use of social identities in your business applications  confirm business agreements and transactions 24/7UBISECURE  use stronger identity only when necessary as a step upCONFIRM method
  14. 14. THANK YOU FOR YOUR INTEREST.YOU! CONTACT US AT: THANK PLEASE Ubisecure Solutions, Inc. www.ubisecure.com <firstname.lastname>@ubisecure.com FINLAND: SWEDEN: Tekniikantie 14 WTC, Klarabergsviadukten 70, Box 70396 FIN-02150 Espoo S-10724 Stockholm tel. +358-9-2517 7250 fax +358-9-2517 7070 Registered in Espoo, Finland reg. nr. FI1748721-4 Ubisecure paves the way for a smoother and safer Internet. Ubisecure software products enable new online business concepts and speed the growth of existing web-based operations by joining separate sites and services into larger trusted areas. The innovative products allow internet users to flexibly and securely move between online services – without encountering repeated login prompts. Ubisecure maintains an extensive network of partners that offer organizations advice, consulting and technical services; and provides high-level training in secure online business through the widely appreciated Ubisecure IAM Academy. Founded in 2002 in Finland, Ubisecure Solutions Inc. is a pioneering provider of standardized identity and access management solutions. For more information, please visit www.ubisecure.com. Identify and Authorize. Enable secure business. www.ubisecure.com ©Copyright Ubisecure Solutions, Inc. All rights reserved. Copyright Ubisecure Solutions, Inc. All rights reserved.

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