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hi there!Gene BeckerSamsung Mobile+Services UX Lab@genebecker
tenreasonswhy AR isgoing tofail            StartupQuote.com
AR is the new QR
the cost of using ARexceeds its value                       Jessie Pearl @ flickr
ARcreatescognitiveoverload
ARcovers0%of theworld
AR wants to be like the web,but we dont even agree onthe most basic stuff
$18M VC    25M installs1M downloads/month3M active users/month 17,500 developers4300 published layers
Layar, 2012
even Google isnt talkingabout AR
AR issociallyfraught
consumer-class ARglasses are a constant 5      years away     (and contact lenses are 20)                                 ...
a clear view = a near distance             /                            Wikipedia
so what to do,   Ontario?
“you are the world’s first pure-play      experience designers”                    - Bruce Sterling, 2010
make more AR               The Artvertiser
tell oldstoriesin newways           Quadmented by Becker & Farano 2010
artists                  historians                  librariansnew                  poetsstorytellers      teachers       ...
hack the world platform                      kylemcdonald @ flickr
get your SCENIUS onWhat really happened was that there was sometimes very fertile scenes involvinglots and lots of people ...
Be flexible about definitionsBe militant about user value
when all else fails, reframe the question                                        Wikipedia
keep the faith
discuss.Gene BeckerSamsung Mobile+Services UX Lab@genebecker                                 Rich Gold, Art in the Age of ...
Ten reasons why AR is going to fail
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Ten reasons why AR is going to fail

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Ten reasons why AR is going to fail

  1. 1. hi there!Gene BeckerSamsung Mobile+Services UX Lab@genebecker
  2. 2. tenreasonswhy AR isgoing tofail StartupQuote.com
  3. 3. AR is the new QR
  4. 4. the cost of using ARexceeds its value Jessie Pearl @ flickr
  5. 5. ARcreatescognitiveoverload
  6. 6. ARcovers0%of theworld
  7. 7. AR wants to be like the web,but we dont even agree onthe most basic stuff
  8. 8. $18M VC 25M installs1M downloads/month3M active users/month 17,500 developers4300 published layers
  9. 9. Layar, 2012
  10. 10. even Google isnt talkingabout AR
  11. 11. AR issociallyfraught
  12. 12. consumer-class ARglasses are a constant 5 years away (and contact lenses are 20) Steve Mann
  13. 13. a clear view = a near distance / Wikipedia
  14. 14. so what to do, Ontario?
  15. 15. “you are the world’s first pure-play experience designers” - Bruce Sterling, 2010
  16. 16. make more AR The Artvertiser
  17. 17. tell oldstoriesin newways Quadmented by Becker & Farano 2010
  18. 18. artists historians librariansnew poetsstorytellers teachers kidsfor a filmmakersnew transmedians curatorsmedium athletes cops hockey moms
  19. 19. hack the world platform kylemcdonald @ flickr
  20. 20. get your SCENIUS onWhat really happened was that there was sometimes very fertile scenes involvinglots and lots of people – some of them artists, some of them collectors, some ofthem curators, thinkers, theorists, people who were fashionable and knew whatthe hip things were – all sorts of people who created a kind of ecology of talent.And out of that ecology arose some wonderful work.- Brian Eno
  21. 21. Be flexible about definitionsBe militant about user value
  22. 22. when all else fails, reframe the question Wikipedia
  23. 23. keep the faith
  24. 24. discuss.Gene BeckerSamsung Mobile+Services UX Lab@genebecker Rich Gold, Art in the Age of Ubicomp, 1992

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