1. hi there!
Gene Becker
Samsung Mobile+Services UX Lab
@genebecker

2. ten
reasons
why AR is
going to
fail
StartupQuote.com

3. AR is the new QR

4. the cost of using AR
exceeds its value
Jessie Pearl @ flickr

5. AR
creates
cognitive
overload

6. AR
covers
0%
of the
world

7. AR wants to be like the web,
but we don't even agree on
the most basic stuff

8. $18M VC
25M installs
1M downloads/month
3M active users/month
17,500 developers
4300 published layers

9. Layar, 2012

10. even Google isn't talking
about AR

11. AR is
socially
fraught

12. consumer-class AR
glasses are a constant 5
years away
(and contact lenses are 20)
Steve Mann

13. a clear view = a near distance
/
Wikipedia

14. so what to do,
Ontario?

15. “you are the world’s first pure-play
experience designers”
- Bruce Sterling, 2010

16. make more AR
The Artvertiser

17. tell old
stories
in new
ways
Quadmented by Becker & Farano 2010

18. artists
historians
librarians
new poets
storytellers teachers
kids
for a filmmakers
new transmedians
curators
medium athletes
cops
hockey moms

19. hack the world platform
kylemcdonald @ flickr

20. get your SCENIUS on
What really happened was that there was sometimes very fertile scenes involving
lots and lots of people – some of them artists, some of them collectors, some of
them curators, thinkers, theorists, people who were fashionable and knew what
the hip things were – all sorts of people who created a kind of ecology of talent.
And out of that ecology arose some wonderful work.
- Brian Eno

21. Be flexible about definitions
Be militant about user value

22. when all else fails, reframe the question
Wikipedia

24. keep the faith

25. discuss.
Gene Becker
Samsung Mobile+Services UX Lab
@genebecker
Rich Gold, Art in the Age of Ubicomp, 1992