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Ten reasons why AR is going to fail

  1. 1. hi there! Gene Becker Samsung Mobile+Services UX Lab @genebecker
  2. 2. ten reasons why AR is going to fail
  3. 3. AR is the new QR
  4. 4. the cost of using AR exceeds its value Jessie Pearl @ flickr
  5. 5. AR creates cognitive overload
  6. 6. AR covers 0% of the world
  7. 7. AR wants to be like the web, but we don't even agree on the most basic stuff
  8. 8. $18M VC 25M installs 1M downloads/month 3M active users/month 17,500 developers 4300 published layers
  9. 9. Layar, 2012
  10. 10. even Google isn't talking about AR
  11. 11. AR is socially fraught
  12. 12. consumer-class AR glasses are a constant 5 years away (and contact lenses are 20) Steve Mann
  13. 13. a clear view = a near distance / Wikipedia
  14. 14. so what to do, Ontario?
  15. 15. “you are the world’s first pure-play experience designers” - Bruce Sterling, 2010
  16. 16. make more AR The Artvertiser
  17. 17. tell old stories in new ways Quadmented by Becker & Farano 2010
  18. 18. artists historians librarians new poets storytellers teachers kids for a filmmakers new transmedians curators medium athletes cops hockey moms
  19. 19. hack the world platform kylemcdonald @ flickr
  20. 20. get your SCENIUS on What really happened was that there was sometimes very fertile scenes involving lots and lots of people – some of them artists, some of them collectors, some of them curators, thinkers, theorists, people who were fashionable and knew what the hip things were – all sorts of people who created a kind of ecology of talent. And out of that ecology arose some wonderful work. - Brian Eno
  21. 21. Be flexible about definitions Be militant about user value
  22. 22. when all else fails, reframe the question Wikipedia
  23. 23. keep the faith
  24. 24. discuss. Gene Becker Samsung Mobile+Services UX Lab @genebecker Rich Gold, Art in the Age of Ubicomp, 1992