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AR Experience Design @ ARE2011

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Short talGene Becker

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AR Experience Design @ ARE2011

  1. 1. Experience Design for MobileAugmented RealityGene BeckerMay 2011
  2. 2. “You are the world’s firstpure play experience designers” - Bruce Sterling
  3. 3. what makes a compelling experience? Physical / Mental Self-Expression Challenge & Creativity Physical Stimulation Competing(sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.
  4. 4. mobile AR experience design practices1. Zero-click experiences2. Narrative elements3. Magic moments4. Immersion & flow vs. literal positioning5. AR as social photography © 2010, Layar B.V.
  5. 5. We’re still in thesilent film era ofthe AR medium
  6. 6. Historic Market Street layer by bigBigBang
  7. 7. Quadmented by Adriano Farano @farano
  8. 8. Quadmented by Adriano Farano @farano
  9. 9. Quadmented by Adriano Farano @farano
  10. 10. Quadmented by Adriano Farano @farano
  11. 11. PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea
  12. 12. Berlin Wall layer by Marc Rene Gardeya
  13. 13. tiananmen squARedjohncraigfreeman.com
  14. 14. virtualpublicartproject.com@vpublicart
  15. 15. freespace by spacelib
  16. 16. Tweeps around by TABhttp://www.tabworldmedia.com
  17. 17. Instaphotos by TAB Worldmedia
  18. 18. mobile AR experience design practices1. Zero-click experiences2. Narrative elements3. Magic moments4. Immersion & flow vs. literal positioning5. AR as social photography © 2010, Layar B.V.
  19. 19. Discuss.Gene Beckertw: @genebeckerskype: gene.beckerweb: www.layar.commail: gene@layar.com

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