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Wikipedia come e perché

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Overview sul mondo Wikipedia per un pubblico di aziende. Alcuni tip sul perché (sì e no) le aziende dovrebbero almeno monitorare la loro voce su Wikipedia.

Published in: Education, Technology, Sports
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Wikipedia come e perché

  1. 1. Wikipedia Come e perché <ul><li>Frieda Brioschi </li></ul><ul><li>Wikimedia Italia </li></ul>Il nuovo potere dei consumatori sul web Roma, 11 novembre 2009 Photo by quartermane on Flickr, CC-BY-3.0
  2. 2. Cos’è Wikipedia? <ul><li>un’enciclopedia </li></ul><ul><li>online </li></ul><ul><li>aperta </li></ul><ul><li>libera </li></ul><ul><li>collaborativa </li></ul>Img by xkcd.com, CC-BY-NC-2.5
  3. 3. <ul><li>usare a propria discrezione e studiare quanto ottenuto </li></ul><ul><li>copiare e condividere con altri </li></ul><ul><li>modificare </li></ul><ul><li>distribuire i cambiamenti e i lavori derivati </li></ul>Quattro libertà Photo by fatanera on Flickr, CC-BY-NC-ND
  4. 4. Gennaio 2001: en.wiki 3.084.367 voci 10.906.037 utenti registrati 154.245 attivi Complessivamente 271 edizioni, 14.267.080 voci, 20.278.314 utenti Maggio 2001: it.wiki 621.357 voci 441.777 utenti registrati 8076 attivi Photo by juhansonin on Flickr, CC-BY-2.0
  5. 6. Some rights reserved <ul><li>Si basano su 4 condizioni: </li></ul><ul><li>BY (attribuzione) </li></ul><ul><li>NC (non commerciale) </li></ul><ul><li>ND (non opere derivate) </li></ul><ul><li>SA (condividi allo stesso modo) </li></ul>
  6. 7. <ul><li>nasce nel 2001 a cura di Lawrence Lessig </li></ul><ul><li>è un’organizzazione non profit che si occupa della diffusione delle opere di creatività </li></ul><ul><li>le licenze CC permettono di trasmettere alcuni diritti al pubblico e di conservare gli altri </li></ul>Img by Steren GIannini, CC-BY ..e la licenza?
  7. 8. Gli autori Photo by quartermane on Flickr, CC-BY
  8. 9. <ul><li>So in the beginning, anybody could edit Wikipedia. </li></ul><ul><li>And then anybody could edit Wikipedia. </li></ul><ul><li>And as of tomorrow, anybody can edit Wikipedia. </li></ul><ul><li>- Jimmy Wales - </li></ul>http://www.npr.org/templates/story/story.php?storyId=112257149
  9. 10. La redazione? <ul><li>Non c’è! </li></ul><ul><li>Wikipedia è operata da Wikimedia Foundation </li></ul><ul><li>non ha un editore </li></ul><ul><li>non ha un piano redazionale </li></ul><ul><li>non ha autori pagati </li></ul><ul><li>non ha revisori! (checché ne scriva la stampa) </li></ul>Photo by macuoren on Flickr, CC-BY-NC-SA-2.0
  10. 11. Photo by Abhishek Jacob on Flickr, CC-BY-NC-SA-2.0 Il tuo indirizzo IP verrà registrato nella cronologia di questa pagina Non copiare da testi pubblicati o siti internet. Rispetta il copyright! Basa le informazioni su fonti attendibili e verificabili. Cita le fonti Salvando, accetti irrevocabilmente di rilasciare il tuo contributo sotto le licenze CC-BY-SA 3.0 e GFDL. La responsabilità civile e penale su quanto stai per inviare resterà tua
  11. 12. 5 pilastri Photo by betsythedevine on Flickr, CC-BY-NC-SA-2.0 Wikipedia è un'enciclopedia Wikipedia ha un punto di vista neutrale Wikipedia è libera Wikipedia ha un codice di condotta Wikipedia non ha regole fisse
  12. 13. Dalla parte dei lettori Img by xkcd.com, CC-BY-NC-2.5
  13. 14. Wikipedia e impresa (come e perché)
  14. 15. Photo by pierofix on Flickr, CC-BY-NC-SA-2.0 <ul><li>Prima fonte di informazione online </li></ul><ul><li>Pagerank molto alto (modifica la percezione) </li></ul><ul><li>Raggiunge persone molto diverse (target ampio) e può essere usata per veicolare informazioni corrette </li></ul>Perché sì
  15. 16. Photo by pierofix on Flickr, CC-BY-NC-SA-2.0 <ul><li>Necessario monitoraggio delle voci </li></ul><ul><li>Barriere all’ingresso (know how) </li></ul><ul><li>Rischio di cattiva pubblicità </li></ul>Perché no
  16. 17. Photo by bowbrick on Flickr, CC-BY-NC-SA-2.0
  17. 18. Wikipedia has become the backbone of the semantic web so it’s time for the Corporation to directly support the project. - Steve Bowbrick - “ The BBC should make more effort to engage with Wikipedia” http://commonplatform.co.uk/index.php/2009/01/09/the-bbc-should-engage-with-wikipedia/
  18. 19. [email_address] http://www.wikimedia.it Photo by nojhan on Flickr, CC-BY-SA I love Wikipedia, because it is devoted to the future.

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