The power of connecting (vers. 2014)


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Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.

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The power of connecting (vers. 2014)

  1. 1. Being net IED Lesson 8/2014 Frieda Brioschi / Emma Tracanella /
  2. 2. 8. Being net Course program 1. Italian Startups 2. Set up a startup in Italy 3. I've got an idea. And now? 4. Market and costs 5. Value analysis and business model 6. Business Model Examples and Pitch 7. Communicate, communicate, communicate 8. Being net 2
  3. 3. 8. Being net Today's table of content 1. Community 2. Networking 3. Coworking 4. Incubators 3
  4. 4. 8. Being net Communicate3: quick recap Past slides available on Slideshare @ubifrieda: ! 4
  5. 5. 8. Being net Communicate3: quick recap • During last lesson we discussed what are my needs in term of communication and how I can satisfy them. • To reach this goal we investigated the landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics). 5
  6. 6. 8. Being net Communicate3: quick recap Analyzing the social media timeline, we arrived to outline how to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques. 6
  7. 7. 8. Being net Communicate3: quick recap Finally we decided that having rules is important and we try to outline which rules are essential: • Conversational and listening rules • Blurring of public and private • Storytelling • Objectives and how everything is summarized in the editorial plan. 7
  8. 8. 8. Being net Communicate3: an example 8
  9. 9. 8. Being net The launch 9
  10. 10. 8. Being net Robert Scoble’s recipe /1 “The best launch is 
 if you have a product that 
 other people like using so much 
 that they tell other people about it.” 10
  11. 11. 8. Being net Robert Scoble’s recipe /2 “What you want to do is have a story that travels to the people who are most likely to need your product. It all starts with a story. So, the right way to launch is to have a story. Then try that story out on some early adopters. Do they go "no way!" Or do they look bored?” 11
  12. 12. 8. Being net Robert Scoble’s recipe /3 Start asking the right question: • How can I get Oprah Winfrey to see my product within a year? • How can I get to be a featured app in the Apple app store? • How do I make a product so strategically important that Steve Jobs buys it within a month. • How do I make a product that's so sticky and viral that it gets people to tell at least five other people about it. 12
  13. 13. 8. Being net Robert Scoble’s recipe /4 Things you need to do to launch a company: 1. Make a blog. 2. Make a YouTube video channel. 3. Start Tweeting. 4. Get a Facebook Page. 5. Get a LaunchRock or KickoffLabs site. 6. List your company on Angel List (and, CrunchBase, etc). 7. Figure out the 10 journalists you want to have see your product before you launch 13
  14. 14. 8. Being net Robert Scoble’s recipe /5 • So, what's your story? • A sizeable part of having a great story is also hitting the market at the right time. 14
  15. 15. 8. Being net Dissemination Publish something about you on as many interesting website as possibile: • startup directories • tech magazines • magazines in your field/market ! Have a look to Giuliano Iacobelli's list: • vostra-startup-le-basi 15
  16. 16. 8. Being net Resources 16
  17. 17. 8. Being net Useful on/off line resources • Hangouts and events • Co-working, Fablabs, Makerspace, social incubators • Community leaders • Media • Business Plan competition, startup events • Incubators and accelerators • Investors, etc. 17
  18. 18. 8. Being net Incubators Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve. 18
  19. 19. 8. Being net Incubator services • Help with business basics • Networking activities • Marketing assistance • High-speed Internet access • Help with accounting/financial management • Access to bank loansHelp with presentation skills • Links to higher education resources • Links to strategic partners • Access to angel investors or venture capital • Advisory boards and mentors • Management team identification 19
  20. 20. 8. Being net Certified incubators • Startup Regulation introduces “certified incubators for innovative startups”. • The startup incubator or accelerator must verify if specific requirements concerning the startup’s physical structures, management, facilities and, above all, its track record, are fulfilled. In this way, the law aims to identify the structures that are able to offer efficient incubation services in Italy. Certified incubators can benefit from some instruments provided for by the law. 20
  21. 21. 8. Being net Public incubators • Are supported by public sponsors and are non-profit. Usually public authorities are the major stakeholders and play an important part in the definition of the legal status of the incubators and in their management, frequently supported by a broadly-based partnership of public authorities and institutions such as a Chamber of Commerce, Municipality, Province, Region, Banking Institutions, and various business associations. • Typically, they are multi-purpose and the activities of their occupants span all the traditional-economy business sectors as well as some hi-tech ones. 21
  22. 22. 8. Being net University incubators • They usually concentrate on promoting hi-tech start- ups developed by their students, researchers and professors. Their objective is to foster the industrial applications of the knowledge generated through academic research activities. • They have a strong connection with research labs and are often focused on the area in which the founder university specializes. 22
  23. 23. 8. Being net Private incubators • Are usually profit-making. • The number and type of organizations making up private incubator partnerships varies from individuals to groups consisting of several private companies and organizations. • Most of these incubators invest almost exclusively in one business sector. They contribute to the success of the start-ups in several ways, including the availability of specialized professionals who work with the start- ups own staff. 23
  24. 24. 8. Being net Why incubators If incubation period is succeful, my startup has more chances (87% versus 44%) 24
  25. 25. 8. Being net Italian incubators 25
  26. 26. 8. Being net Coworking 26
  27. 27. 8. Being net Coworking • Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. • Coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with like-minded talented people in the same space. 27
  28. 28. 8. Being net Coworking principles Coworking is not only about the physical space, but about establishing the coworking community first. Its benefits can already be experienced outside of its spaces, and it is recommended to start with building a coworking community first before considering opening a Coworking space. However, some coworking spaces don't build a community: they just get a part of an existing one by combining their opening with an event which attracts their target group. 28
  29. 29. 8. Being net Coworking: how and where 29
  30. 30. 8. Being net Coworking in Italy 30
  31. 31. 8. Being net31
  32. 32. 8. Being net The Hub ! ! 32
  33. 33. 8. Being net Fab Lab • A fab lab (fabrication laboratory) is a small-scale workshop offering (personal) digital fabrication. • A fab lab is generally equipped with an array of flexible computer controlled tools that cover several different length scales and various materials, with the aim to make "almost anything". This includes technology- enabled products generally perceived as limited to mass production. 33
  34. 34. 8. Being net H-Farm Screening Criteria 34
  35. 35. 8. Being net Networking 35
  36. 36. 8. Being net Startup Saturday Many opportunities: • Workshop • Elevator Pitch Competition • Idea Jam Session • Speed Pitch Date • Startup Outing • Job Posting 36
  37. 37. 8. Being net37
  38. 38. 8. Being net Italian Startup Scene (ISS) Facebook group for italian startupper, entrepreneurs, investors, bloggers, developers and anyone interested in startups and venture capital. ! ! 38
  39. 39. 8. Being net TechGarage • It’s an italian association which aims to connect • Grassroot innovation • business angel, seed funds and independent venture capital • companies 39
  40. 40. 8. Being net ItaliaCamp 40
  41. 41. 8. Being net Working Capital It’s a program by Telecom Italia, which offers 40 grants (25k€) and: • enter an acceleration program that last 4 months; the selected startups will be supported by mentors coming from the entrepreneurial, Venture Capital and academic world • “Seed Investment Program” launched by the Telecom Italia Group, who will invest 4.5 Million Euros over the next 3 years in startups’ equity or stock options • access to the “Crowdfunding Platform” (reward and equity based), where ideas and projects can find investors in community members and get funded. • enter “Albo Veloce”, Telecom Italia group’s supplier register 41
  42. 42. 8. Being net ..and also • Crunchbase: worldwide startup directory • Angelist: platform dedicated to startup and angel investors • Startupgenome: worldwide startup directory with local communities • StartupItalia!: italian startup directory and lots of news • Intesa Sanpaolo Startup Initiative: program dedicated to innovative startups creating social projects • PitchCloud: communities where you can present your pitch and receive a feedback 42
  43. 43. 8. Being net Funding: how it works 43
  44. 44. 8. Being net44
  45. 45. 8. Being net How it works 45
  46. 46. 8. Being net How it works - II 46
  47. 47. 8. Being net How it works - III 47
  48. 48. 8. Being net How it works - IV 48
  49. 49. 7. Communicate, communicate, communicate Investment in Europe ! • 34% government agency • 15% private individuals • 12% firms • 10% banks • 9% found of founds • … 49
  50. 50. 8. Being net Next week • Funding 50