Italian startups (vers. 2014)
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This document provides an overview of an Italian startups course. It includes an agenda that covers topics like what is a startup, how to create and work on one, successful Italian startups like Buongiorno and Yoox, and startup failures. Case studies are presented on startups such as Buongiorno, Yoox, Volagratis, Jobrapido, and Glancee. The document also discusses Italian companies like Arduino, Moleskine, and unsuccessful ventures like Webvan.
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Italian startups (vers. 2014)
- 1. Italian startups Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com IED Lesson 1/2014
- 2. 1. Italian Startups Course program 1. Italian Startups 2
- 3. 1. Italian Startups Today's table of content 1. About us 2. This course 3. Successful italian startups 4. #EpicFAILS 5. Spotlime 6. Lessons learned 3
- 4. 1. Italian Startups About us 4
- 5. 1. Italian Startups Frieda Brioschi 5
- 6. 1. Italian Startups Emma Tracanella 6
- 7. 1. Italian Startups This course 7
- 8. 1. Italian Startups Startup 360° • what is a startup • how can I create mine • what I don’t need • what I need to know in advance • useful tools • net* • ..in Italy? 8
- 9. 1. Italian Startups HowTo • work • work better • design • communicate • present yourself and your idea • (pitch) 9
- 10. 1. Italian Startups Successful startups 10
- 11. 1. Italian Startups Buongiorno Buongiorno is an Italian company that provides content (such as games, music, and information) for mobile phones. Buongiorno started out in 1995 when current chairman Mauro Del Rio started sending humorous e-mail messages with the subject "Buongiorno" to 11 friends. The business expanded quickly—by 1998 he was sending e-mail newsletters to 25,000 people. 11 http://en.wikipedia.org/wiki/Buongiorno
- 12. 1. Italian Startups Buongiorno Del Rio launched Buongiorno SpA to provided services for the telecommunications market, beginning a policy of growth through international acquisitions, the first of which was of the Spanish company MyAlert in 2001. Buongiorno merged with Vitaminic in July 2003 to form Buongiorno Vitaminic SpA. The company continued with its policy of acquisitions, the most significant of which were the Italian company Gsmbox in 2004, and the French company Freever in 2005. 12 http://en.wikipedia.org/wiki/Buongiorno
- 17. 1. Italian Startups Buongiorno In 2006 the group Buongiorno delivered almost 1.4 billion "digital objects" (ringtones, Java games, wallpapers, etc.) to over 60 million end users (unique mobile phone numbers). As reported on the 2009 balance sheet, the Buongiorno group has a net worth of around €158.1 million and revenues of about €259,5 million. In 2009 the Buongiorno group employed 1000+ employees. 17 http://en.wikipedia.org/wiki/Buongiorno - http://it.wikipedia.org/wiki/Buongiorno
- 18. 1. Italian Startups Yoox YOOX Group S.p.A is an Italian internet mail order retailer of men's and women's multibrand clothing and accessories. Founded by Federico Marchetti, a former investment banker, in Zola Predosa near Bologna in 2000, Yoox Group has become a profitable e-commerce company that serves "more than 100 countries worldwide". 18 http://en.wikipedia.org/wiki/YOOX
- 19. 1. Italian Startups Yoox It has established itself amongst the market leaders with the multi-brand stores yoox.com, thecorner.com and shoescribe.com Since 2006, YOOX Group designs and manages mono- brand online stores for fashion brands looking to offer their latest collection on the Internet (Emporio Armani, Diesel, Valentino, Moschino, ecc.) 19 http://www.yooxgroup.com/en/press_area/press_kit/yoox_group.asp
- 20. 1. Italian Startups Yoox As reported on the 2011 balance sheet, Yoox group has a net worth of around €10 million and revenues of about €291,2 million. ! In 2011 the Yoox group employed 469 employees (+26% than 2010). 20 http://cdn2.yoox.biz/yooxgroup/pdf/Bil_YOOX_11_07tris_lr.pdf
- 21. 1. Italian Startups Volagratis The website was created in 2004, spawning from the success of low-cost flight companies. Low-costs were usually not considered in the traditional channels of distribution (booking sites and travel agencies): an hassle for the customer willing to book a flight, who had to check all the companies' sites one by one. This intuition pushed the founders to “ride the wave”, gaining instant success. Later, they broadened the range of services offered, including hotels and full holiday packages, therefore improving the perceived value of the service. 21 http://bit.ly/1cNQDgv
- 22. 1. Italian Startups Volagratis 2004 – First incorporation of the society, with 50.000 € capital, by two founder (Marco Corradino and a business parntner), one employee Sale of first flight 2005 – Scheduled flights are introduced (CRS) First internal customer service, with four employees 2006 - Bravofly Group is constituted, service for the European market starts, in four languages 22 http://www.volagratis.com/content/it/chisiamo.html
- 23. 1. Italian Startups Jobrapido “Jobrapido is one of the largest job search engines in the world, delivering 660m visits per year in more than 50 countries. It helps job seekers search millions of jobs globally, and provides employers with access to one of the world's largest candidate audiences.” 23 http://www.evenbase.com/
- 24. 1. Italian Startups Jobrapido “Looking for a job on the web is annoying”. From this thought of Vito Lomele (an engineer from Conversano, who lived in UK and Germany) was born the idea to limit to the minumum this unavoidable phase: “I was looking for a job, and I realized how it was difficult and complicated. So I said myself: there are no search engines for job offers? I'll make one” ! Started in 2004, in 2006 became a company 24 http://it.wikipedia.org/wiki/Jobrapido
- 25. 1. Italian Startups Jobrapido With the project growing, more people and money were needed: 200k € were raised from some friends, including the former boss, and 150k € were invested by an european entrepreneur, Oliver Samwer. 2011's turnover was 24 million Euro, with 3 of net profit; 660 million users, 80 employees from all over the world. In 2012 Evenbase, from the publishing group DMGT (Daily Mail and General Trust) bought out 49% of the company (it is said, for 30 millions), leaving Lomele at the helm with 51%. 25 http://it.wikipedia.org/wiki/Jobrapido
- 26. 1. Italian Startups Glancee Glancee is an app that let you discover people nearby who share friends and interests with you. Behind the scenes, Glancee uses Facebook to find common friends and Wikipedia to match users based on interests relevant to one another. It is a social discovery tool that reveals the hidden connections we share with the people we stumble upon everyday in bars, campuses, even grocery stores. 26 http://www.crunchbase.com/company/glancee
- 27. 1. Italian Startups Glancee Founded in 2010 by Andrea Vaccari, Alberto Tretti and Gabriel Grisé, it was bought out in 2012 by Facebook. It was bought before having earned any money, and without having received any funding. 27
- 28. 1. Italian Startups Glancee “We are therefore very excited to announce that Facebook has acquired Glancee and that we have joined the team in Menlo Park to build great products for over 900 million Facebook users. We've had such a blast connecting people through Glancee, and we truly thank our users for being a part of the Glancee community.” 28 http://www.glancee.com/
- 30. 1. Italian Startups Timbuktu “Mag.0” research project funded by WorkingCapital in 2010. It’s an iPad magazine for children. 30
- 31. 1. Italian Startups Timbuktu In 2011 they won “Mind The Bridge”, then took part in “500startups” program, where they raised $515K and won Best Design Award at LAUNCH Education. 31 ! http://timbuktu.me/blog/category/startup/
- 32. 1. Italian Startups AppsBuilder “AppsBuilder is the new cross-platform tool to create apps in a cost-effective way and without having any coding skills. The project was born in 2010, when the two computer engineers Luigi Giglio and Daniele Pelleri acknowledged the mobile as the major technology shift of our times and decided to develop a do-it-yourself app platform to create, edit and promote mobile apps with no programming skills at all.” 32 http://www.apps-builder.com/en/about
- 34. 1. Italian Startups Balsamiq “Balsamiq is the maker of Mockups, the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what’s important. We’re a fast-growing, but small and personable company that competes on usability and service. We believe work should be fun, and that life is too short for bad software.” 34 http://www.balsamiq.com/company/press
- 35. 1. Italian Startups Balsamiq Balsamiq was profitable in 3 weeks after launch. (it was developed while Peldi was working for Adobe in the US, coding at night) 35 !
- 36. 1. Italian Startups Passpack “Since 2006 Passpack is the leading innovator in web-based password management and secure collaboration. Passpack employs the highest grade encryption systems, coupled with security patterns built specifically for the Internet to guarantee complete data privacy. Businesses worldwide trust Passpack to protect their logins every day.” 36 http://www.passpack.com/en/media/
- 37. 1. Italian Startups Passpack 2006: Passpack, the free online password manager, launched and immediately started to grow. 2008: Passpack incorporated with headquarters in Italy. It received seed funding from Zernike Meta Ventures S.p.A (ZMV), representing Ingenium and members of Italian Angels for Growth. 2009: ZMV renewed their dedication with additional funding. 2010: Founders move to California, and release Passpack Mobile. 37 http://www.passpack.com/en/company/
- 39. 1. Italian Startups Arduino 39 http://en.wikipedia.org/wiki/Arduino Arduino is a single-board microcontroller, intended to make the application of interactive objects or environments more accessible. The hardware consists of an open-source hardware board. Arduino boards can be purchased pre-assembled or as do-it- yourself kits. Hardware design information is available for those who would like to assemble an Arduino by hand. It was estimated in mid-2011 that over 300,000 official Arduinos had been commercially produced.
- 40. 1. Italian Startups Moleskine 40 http://en.wikipedia.org/wiki/Moleskine#History The present Moleskine notebook is fashioned after Bruce Chatwin's descriptions of the notebooks he used in his travels. In The Songlines Chatwin tells the story of his original supplier of notebooks, a Paris stationer who in 1986 informed him that the last notebook manufacturer, a small family-run firm in Tours, had discontinued production that year, after the death of the owner. In 1997 a small company based in Milan, Modo & Modo SpA, reintroduced this notebook, and establishing the Moleskine trademark and starting production of Moleskine notebooks with 5,000 pieces. In 1999, Modo & Modo SpA started distributing outside Italy. In 2004, Moleskine notebooks arrived in Japan, and from there Moleskine started distribution to the rest of Asia.
- 41. 1. Italian Startups Moleskine 41 http://en.wikipedia.org/wiki/Moleskine#History In 2006 the French investment fund Société Générale Capital purchased Modo & Modo SpA, and invested in its expansion. The company name changed to Moleskine Srl. ! In July 2012 Moleskine collections were distributed in 22,000 stores across 95 countries.! In 2011, Moleskine production extended to new categories with the new writing, travelling and reading collections, launched at the Milan Design Week 2011.! In March 2013 the company announced that it will go public at the Milan, Italy, stock exchange.
- 43. 1. Italian Startups LoveTheSign 43 http://www.lovethesign.com LoveTheSign it’s an italian online home design shop. In 2013 received 1 million € by some investors (United Ventures, Novus Ventures etc). In its catalogue: • temporary selling (up to 60% cut off) • best design firms • young designers self production • cool craft product counting about 5000 products and 220 brands.
- 44. 1. Italian Startups Changing perspective.. 44
- 54. 1. Italian Startups Webvan Born in 1999 as a online shop and delivery service for groceries in Silicon Valley, California. Founded by Louis Borders, a successful entrepreneur (founder of Borders Bookstores) Promised 30 minutes deliveries anywhere in town, 24/7. Within an year and still in the red, it expanded business to 10 major US cities, aiming to reach 26 biggest cities in the country. 54
- 55. 1. Italian Startups Webvan Gained 375 million $ in investment money within 18 months (from Goldman Sachs, Yahoo, Sequoia Capital etc) Worth 1.2 billion after two years (despite no sustainable revenues) 13 million sales in its first 6 months (despite reporting 35 million losses) Over 2000 employees, presence in the most important US markets (west coast) Bought out its direct competitor with 1 billion $ in stocks 55
- 56. 1. Italian Startups Webvan Huge investments in infrastructure (inspired by Amazon) 300,000-square-foot distribution centres (the “most automated in the world”) Lots of advertising 200 trucks for the Atlanta area only (grand total actually unknown) Refitted company headquarters → 92.000$ for 115 chairs (800$ ea) 56
- 57. 1. Italian Startups Webvan Grocery business in the US works on razor-thin margins 2-3 cents per dollar are considered good margin 1 cent per dollar is common Burned through 1 billion $ in investment money without achieving a sustainable business model No one on the board had any experience in management Operating expenses much higher than traditional channels 57
- 58. 1. Italian Startups Webvan Ultimately: • bad management decisions • customers' advantages did not justified higher prices • too much money avalaible induced lavish spending • dotcom bubble collapsed LARGEST DOT COM FLOP EVER According to CNET 58
- 60. 1. Italian Startups Further analysis 60
- 66. 1. Italian Startups Don't do it! Galatea's 5 points against founding a startup: 1. A startup is not only a good idea 2. A startup is an enterprise 3. A startup is a work group 4. A startup must have a good product 5. A startup is stressful 66 http://www.techeconomy.it/2012/10/10/lorgia-della-start-up-e-sei-consigli-per-non-fondarla/
- 67. www.fi.com/join/dna 66 1. Italian Startups
- 72. 1. Italian Startups Zombie? • You don’t want to get out of bed in the morning • You don’t want to go out in public for fear you’ll have to explain what you do • You haven’t hit 10% week-over-week growth on any meaningful metric (revenue, active users, etc) • You’re working on the same idea after 12+ months and still haven’t launched • You’ve launched a consumer service and have less than 2% week-over-week growth in signups 72 http://www.daniellemorrill.com/2013/03/zombie-startups/
- 73. 1. Italian Startups Zombie?/2 • You’ve launched an enterprise service and have less than 2% week-over-week growth in revenue pipeline • You are the CEO and hole yourself up in the offices so you don’t have to talk to employees and can read TechCrunch • You’ve hired consultants to figure out revenue, culture, or product in a company of less than 10 people • You’re at SXSW right now reading this post and trying not to cry 73 http://www.daniellemorrill.com/2013/03/zombie-startups/
- 74. 1. Italian Startups Next week How to set up a startup in Italy! 74