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Jessica DeVita
Technology Evangelist
@Microsoft
@ubergeekgirl
Jessica.devita@microsoft.com
• 100m downloads per month of their content
• 40 employees
• $9 million in sales in 2013
• $16 million projected for 2014
Conway’s Law
CRITICAL
DEPENDENCIES
METRICS
TRUST
http://upload.wikimedia.org/wikipedia/commons/6/6f/Conway%27s-Law--2.gif
“I’ve been in situations
where I’ve observed
leadership teams locked
in chronic
underperformance and
strife, because of the
utter inability for the
team members to trust
each other.”-Gene Kim
itrevolution.com
“Cycle time compression may be the most
underestimated force in determining winners and losers
in tech.”
- Marc Andreessen @pmarca
3 million lines of code
Pervasive SQL database
Azure
Server 2012 R2
RDS
https://www.flickr.com/photos/yel
(B**tard Operator From Hell)
Thank you!
Jessica DeVita
@ubergeekgirl
Jessica.devita@microsoft.com

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No Whiteboards Allowed - #DevOpsRSAC

Editor's Notes

  1. This talk is about the fundamental folly of trying to do tooling without culture, and the intersection of technology and psychology. I’ve been in IT for about 18 some odd years now, and have worked some highly regulated industries like healthcare and finance. I helped manage a sarbanes oxley audit and became incredibly interested in the intersection of human factors, communication and culture.
  2. Before joining Microsoft, I had the privilege of consulting for some of the most well known music and entertainment firms and celebrities since 2005. One of my last projects was to help an advertising firm resolve some operations issues that were creating a huge blocker to the success and scaling of the firm. LOW OPS, low trust environment, to be brave and look at the dysfunctions and risk in your organization I had worked with the CEO on other projects for 6 or 7 years so I knew him pretty well. He started an advertising company in the 80’s that was extremely successful By the time he sold the company, the revenue was nearly half a billion dollars annually New medium in the industry, he sees the parallels to old business model. But a lot has changed in the app and data economy, with respect to development and operations. The olds ways don’t work.
  3. Understand the mindset of the CEO Still on AOL He doesn’t allow whiteboards This is not a company that had yet grasped the need to be a technology company that just happens to be in the advertising business.
  4. Externally things looked good But internally they were a hot mess
  5. With an org structure like this, you can imagine how we were challenged to help this company
  6. His assistant gave me a copy of this 50 page weekly report that he never looks at.
  7. Refusal to see the data
  8. We’d have planning meetings, all ostensibly to manage the risks in the business, but no amount of planning can retroactively fix the broken processes and prior bad acts.
  9. When I first heard about Conway’s Law I thought that it was referring to this company, surely. So our first task was a go-no go on further development of a custom application that was designed to manage the business from end to end. They’d actually been sold an ugly access database that could never pass user testing, had 4 pages of bugs and unresolved errors. We killed that project and instead chose a package that had been in use in the prior company. The team all knew the software and it needed very little customization. But like any 20 year old piece of software, it was monolithic and complex, reflecting the organization in it’s own complexity.
  10. Looking at the value stream, it became clear that there were critical dependencies that were undocumented and not automated. The metrics for how you measure reach is still not standardized in this particular industry When all of these indicators can’t be relied upon, you have some trust issues that you might want to deal with
  11. How many of you have dealt with “brent” from the phoenix project? This company had a single tech guy managing everything from printers to email accounts He also happened to be the only person who could understand the complex vendor relationships and the way their content went from idea through to delivery.
  12. By asking Brent to document, he felt threatened. He became coarse and nervous, openly expressing his unhappiness
  13. One big risk we discovered was that they didn’t own their domain name, it was sortof being held hostage by Vendor A. The domain name was valued at over 200k
  14. Everything designed to obsure the data
  15. In spite of their unwieldiness, they know this company and the product, there was a preexisting trusted relationship. I have to tell you funny story. So after the implementation and once in production, the vendor took me out to lunch and said “how did you put our software in the cloud?”
  16. And that is how we end up with BOFH So what happened? just didn’t show up for work one morning and said he wouldn’t be coming back. At that point, we had done as much mitigation as was ever going to get done. Frankly this result wasn’t the one we had hoped for, but in retrospect the incredible tension was just gone when he left. It was the worst and the best thing that could have happened.
  17. Automated builds, scripts, etc
  18. To truly have security, we have to get it right and make it repeatable Security and Devops are really inseparable from each other, especially when at the heart of security is TRUST. When leaders use their power to create fear and isolation in teams, we lose the opportunity to create trust and further our knowledge and successes of our organizations.