Rank builder-user-guide

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Rank builder-user-guide

  1. 1. Rank Builder User Guide Getting Started with Rank Builder 1
  2. 2. Table of Contents Welcome to Rank Builder!.........................................................................................................................4 What is Rank Builder?..........................................................................................................................5 How Rank Builder Works To Build Your Site’s Rankings.........................................................................6 Links To Your Links: ............................................................................................................................7 Introducing Rank Builder’s other tools.................................................................................................9 Rank Builder System Requirements..........................................................................................................9 Internet Explorer Settings......................................................................................................................9 Link Wheel Builder General Overview....................................................................................................11 Article Tab...........................................................................................................................................11 Configuration Tab................................................................................................................................13 Email Tab.............................................................................................................................................14 Select Sites Tab....................................................................................................................................15 Link Booster Tab.................................................................................................................................16 Logs Tab..............................................................................................................................................17 Links Tab.............................................................................................................................................18 Help Tab..............................................................................................................................................19 Setting up LinkWheel Builder through the Configuration Tab...........................................................20 Preferences Section.............................................................................................................................20 What are Proxies and Who Should Use Them?..............................................................................20 Setting Up the E-mail tab....................................................................................................................24 Getting Rank Builder To Create Your Web 2.0 Properties..................................................................28 Syndicating Your Spinnable Article To Your Web 2.0 Properties ...........................................................33 Article Spinning: What It Is, How It Works, And How To Make An Article Spinnable.....................33 Creating Spinnable Articles.....................................................................................................................35 How To Create Link wheels with Rank Builder.................................................................................36 Creating link chains.............................................................................................................................37 Creating random link wheels...............................................................................................................37 How Rank Builder publishes unique versions of your article.............................................................38 The 3-Step process for creating a powerful, random link wheel.........................................................43 Step 1: Write A Keyword-Rich Article...........................................................................................44 Step 2: Make The Article Spinnable...............................................................................................46 Step 3: Tell Rank Builder To Create A Random Link wheel For You............................................50 Getting Links To Your Links – Link Booster Tab...............................................................................51 How To Build Profile Links With Profile Link Builder...........................................................................55 Main Tab..............................................................................................................................................55 Links Tab.............................................................................................................................................56 Edit Details Tab...................................................................................................................................57 Settings Tab.........................................................................................................................................58 Proxies Tab..........................................................................................................................................59 Result Tab............................................................................................................................................60 URL Cleaner Tab.................................................................................................................................61 Working with Profile Link Builder..........................................................................................................62 2
  3. 3. Getting Started with Article Submitter.....................................................................................................72 Article Tab...........................................................................................................................................72 Config Tab...........................................................................................................................................73 Email Tab.............................................................................................................................................74 Select Sites Tab....................................................................................................................................75 Logs Tab..............................................................................................................................................76 Help Tab..............................................................................................................................................77 Working with Article Submitter...............................................................................................................78 Getting Started with Social Bookmark Submitter....................................................................................83 Main Tab..............................................................................................................................................83 Settings Tab.........................................................................................................................................84 Websites Tab........................................................................................................................................85 Proxy Tab.............................................................................................................................................86 Log Tab................................................................................................................................................87 Submissions Tab..................................................................................................................................88 Working with Social Bookmark Submitter..............................................................................................89 Getting Started with Press Release Submitter..........................................................................................92 Article Tab...........................................................................................................................................92 Config Tab...........................................................................................................................................93 Email Tab.............................................................................................................................................94 Select Sites Tab....................................................................................................................................95 Logs Tab..............................................................................................................................................96 Help Tab..............................................................................................................................................97 Working with Press Release Submitter....................................................................................................98 Video Submitter Manual........................................................................................................................102 Configuring Video Submitter.................................................................................................................107 Final Remarks........................................................................................................................................110 3
  4. 4. Welcome to Rank Builder! Dear Valued Customer, Thank you for purchasing Rank Builder, the number one rank-building solution for Internet marketers. By choosing Rank Builder, you are investing in the future success of your business. Regular use of Rank Builder combined with careful adherence to the instructions located within this user guide will drastically improve the quality of your Internet marketing efforts. Rank Builder is the latest rank-building solution from the well-established Internet marketer, Alex Goad. It has been designed to help you drive a large amount of enough free traffic to your site so that you can save time and make money. In this introduction, you will learn about the two basic components every successful online business has, and how Rank Builder works to ensure you build a successful site. Rank Builder just may be the final answer for those searching for the last missing ingredient required for online success: targeted traffic. Not only is target traffic required, but free targeted traffic consisting of targeted visitors that are looking for what you have to offer. Depending on your level of experience, you may or may not have realized that getting sufficient free traffic to your site can be a time-consuming, laborious process. It doesn’t have to be that way any more, because this guide will teach you how Rank Builder works to save you a tremendous amount of time, giving you a shortcut to the success you want. 4
  5. 5. What is Rank Builder? Before I answer that question, I want to give you some background information so that you understand the significance of what Rank Builder has to offer to you. By taking time to understand the underlying information we’ll reveal here, you’ll really be able to see how Rank Builder can give your business a distinct advantage. We begin this introduction by mentioning something that you’ll need for any online business to succeed: targeted traffic—and, preferably, free traffic. And, when is the best time to get this free, targeted traffic? …Right when the visitor goes to Google or any major search engine, and types in a query that corresponds to what your site has to offer. When they do this, they’ll visit one of the sites that appears on the first search results page. There may be potentially thousands of sites that correspond to what the user typed in, but it’s the 10 sites that appear on the first page that get virtually all of the traffic. (And even further than that, it’s the sites that are ranked higher on the first page that attract more traffic than those further below on the same page.) This means that those sites that appear on the first search results page attract that visitor. For free. Free prospects, free leads, and free sales. Over and over again, the sites that appear on the first page for a given search term continue to get free, targeted traffic. Which leads us to our next question: How do we make sure that your site shows up (ranks) on the first search results page? The answer to that question is what search engine optimization is all about: doing everything we can to make sure your site has the best possible chance of appearing on the first results page (“first page of Google”) for the query (keyword phrase) that your ideal prospect will type into the search engine. Now, search engine optimization is a field with enough knowledge and information to fill up entire textbooks (and yes, entire books have been written on this subject alone). However, the great thing is that you don’t have to read a lot of books (or even a single book) to reap the benefits of having a site that ranks well in Google. You see, although no one outside of Google knows exactly how Google determines why a site shows up on the first search engine results page (as opposed to…say…page 5 where very few visitors will ever find it), we do know a number of factors that definitely indicate why sites rank on the first page. From knowing these factors, and putting them to use for your site, you too can rank high on the first page, get free traffic, make sales, and make money. It’s that simple. You know what one of these factors is? Links. 5
  6. 6. Generally speaking, if a site gets a lot of links from other sites, it tends to rank well. A basic formula that you can keep in mind is: Links = Traffic = Money. Now, there are a couple of obstacles that come with this realization: 1. The idea that your site will need links to rank well is not really new. It’s been known for years, which means that if you have competitors who also want to make sure their sites rank well, then they likely know this, too. In fact, they may already have more links to their sites than you do. (If this is the case, not all is lost, because depending on the market you’re in, and the search engine competition of that market, Rank Builder will be able to help you a lot.) 2. Getting an adequate number of links to your site is usually a very, very time-consuming and costly process. Depending on your experience level, you know this to be painfully true. In fact, thousands of website owners have given up on their sites that they had so much hope in, because getting an adequate number of links to their site was proving to be too time-consuming. (One reason why getting links to your site is so time-consuming is that most people are misled into thinking that it all has to be done manually. Trying to get hundreds of links to your site manually is almost futile, because you’ll probably exhaust yourself before your site attains enough links to rank well. As you’ll soon find out, Rank Builder serves to build links automatically.) How Rank Builder Works To Build Your Site’s Rankings The driving mechanic behind Rank Builder is something known as content syndication. More specifically, it involves article spinning, which is an advanced form of article marketing. We’ll describe article marketing and article spinning below: Article marketing, which involves writing articles (content) with links to your site, and submitting (or syndicating) those articles to various sites, is a proven way to get traffic and build links to your site. (Now, if you’re concerned about having to write lots and lots of articles, don’t worry: article spinning can save you from having to do this.) One believed limitation of article marketing is that if you just write one article and submit that same article to different sites (usually article directories), the links you get from that article aren’t– qualitatively speaking–as strong as the ones you’d get by submitting different articles to different article directories. So, instead of having one article and submitting it to 5 article directories, it’s better to have 5 unique articles, and submit one of those unique articles to one of the 5 article directories. Of course, writing articles can be very time-consuming, even for a writer like me. Outsourcing article creation can also be costly, especially if you want a really good writer who has a good command of English (or whichever language you want your article written in). 6
  7. 7. So, imagine having to write 5, 10, or 20 articles to get any real linking benefit that you need. It’s just not feasible for some people. That’s where article spinning comes in. Article spinning, when done well, is a proven methodology for taking one article, and “spinning” it into several unique articles that read well. (The original article is called the seed article, and the resulting articles are the spun articles.) (We'll cover article spinning in how-to detail in this guide. For now, we just want you to understand the bigger picture.) This is great, because from one seed article and proper spinning, you can get dozens and dozens of unique articles that read well and give you maximum link benefit. Anyway, Rank Builder works to take one spinnable article, spin it into different unique articles, and syndicate it to dozens of Web 2.0 sites. Because your spinnable article had links to your site, these Web 2.0 sites (which publish your article), will be linking to your site. Just to give you a glimpse of how much time this alone will save you, there are over 40 Web 2.0 sites that Rank Builder can submit your article to. If your article had 2 links to your site, that would be 70 links your site would get! If you tried to do that manually, you’d find that it would take you a very, very long time. (Heck, it takes an hour just to write one article with 2 links and submit it to an article directory.) Once you’ve set things up, Rank Builder can do this in minutes! And, as great as the time-savings are, it doesn’t stop there… Links To Your Links: A Key Example of How Rank Builder Goes One Step Further Than Most of Your Competitors Remember that, earlier on in this intro, we said that the idea that your site needs links isn’t new? Everyone who’s serious about free search engine traffic knows this. And, as with anything competitive, once a certain methodology is known by everyone, things are usually taken to the next level. What do I mean by things being “taken to the next level”? Well, in today’s ultra-competitive search engine landscape, where your site has to get links to rank well, 7
  8. 8. it’s not enough for your site to just get links. That’s what everyone knows, and the serious are doing that. Rank Builder goes one step beyond where everyone else stops: it works to get links to your links. I know what you’re wondering: “What is “links to your links”?” This just means that the pages that link to your site, should also have links pointing to them. For example, if a page on site A links to your site, that’s good, but that’s what everyone else is doing. If Site B links to the page on Site A that links to your site, that’s great, because that’s going beyond where most of your competitors' link-building efforts stop. This is what Rank Builder does for you. You can think of it as two-tier link-building: the first tier are the sites that link directly to pages on your site. The second tier are the sites that link to those sites (which, in turn, link to you). So, looking at the paragraph above, Site B would be a second-tier site, because it links to a site that links to your site. Here’s a specific description of how Rank Builder re-enforces the links coming to your site by getting links to your links: • Before your article is being submitted to the various Web 2.0 sites, you have the option of telling Rank Builder to build a link wheel for you. So, not only can each Web 2.0 site link to your site, they can also be linked up in a circular, chain-like fashion (a link wheel). That way, you’re not only getting the benefit of direct links from these Web 2.0 sites, but you get the enhanced benefit from the fact that these Web 2.0 sites are somewhat interlinked (links to your links). (Speaking about link wheels, although Rank Builder can create different types of link wheels, the one we recommend is called the random link wheel. We'll get to that later.) • After your article has been submitted to the various Web 2.0 sites, you also have the option of telling Rank Builder to take the urls of the Web 2.0 pages that have links to you site, and compile them into an RSS feed. (If you don’t know what an RSS feed is, don’t worry: you don’t really need to know what it is to get the rank-building benefit of Rank Builder.) • Then, that RSS feed is submitted to the top 10 RSS directories. This means that the directories link to your Web 2.0 properties (via the RSS feed). In other words, they link to the Web 2.0 sites that all link to your site—a prime example of two-tier link-building. That’s another example of “links to your links.” This is seen as highly favorable in Google, because Google knows that many people stop at one-tier link-building, so it’s very likely that when Google sees that the links to your site are re-enforced with deeper links, it really goes to show that your site is worthy, and you’re rewarded accordingly. 8
  9. 9. Introducing Rank Builder’s other tools Another feature worth mentioning is the forum profile link-building feature of Rank Builder. This feature is based on the idea that forum profile links are a great, easy-to-get source of links coming into (pointing to) your site. A forum profile is just an individual member’s info page on a discussion forum. (It’s like the equivalent of a personal Facebook page.) Rank Builder also contains Article Submitter, a software tool designed to help you submit articles to more than one article repository simply and easily. It even supports article spinning via Spyntax notation. Last but not least is Rank Builder's Social Bookmark Submitter. This tool allows you to rapidly submit your URLs to social bookmarking sites without the pain and agony involved with manual submissions. Social Bookmark submitter accepts your URL and does all the dirty work for you.. Rank Builder works to automatically create a membership (and profile) for you on hundreds of forums. And most of these profile pages can have a link to your site. In the next few pages, we're going to show you how to download, install, and set up Rank Builder. First, let's just go over Rank Builder's system requirements, and some conditions you have to meet, depending on your operating system and configuration. Rank Builder System Requirements Windows XP SP3 or greater Internet Explorer 7 or greater .NET 3.5 SP1 Note: Some systems may automatically install the .NET runtime for you if your operating system doesn't have it already. Internet Explorer Settings You must follow the additional steps below: 1. Download the latest version of Internet Explorer here: http://www.microsoft.com/windows/Internet-explorer/default.aspx 2. Install Internet Explorer, following all directions the installer provides. 3. After installation completes, you will need to enable Programmatic Clipboard access. Do this 9
  10. 10. by clicking the Tools menu. 4. 5. 6. 7. 8. 9. Choose Internet Options. Choose Security. Choose Custom Level. Choose Scripting. Allow Programmatic Clipboard Access Enable, then click on OK/Save You Need the .NET Framework, which you can get from here: http://www.microsoft.com/downloads/details.aspx?FamilyId=AB99342F-5D1A-413D-831981DA479AB0D7&displaylang=en After completing your Rank Builder purchase, you will be directed to the Member's Area (your online receipt also contains a link to the Member's Area for future reference). Enter the Member's Area and download SetupRankBuilder.exe from the download page. Be sure to remember the directory where you saved this file. It will most likely be the Downloads folder as configured by your web browser. Run this file and follow the installation wizard's instructions in order to install the Rank Builder tool suite. Usage Tips: Additional Rank Builder help may be found at the following web page: http://rankbuilder.com/help.html 10
  11. 11. Link Wheel Builder General Overview To begin reviewing the Link Wheel Builder tool, double-click on the Link Wheel Builder icon located on your desktop. The application may ask you to update itself. You may choose to do this at any time. Article Tab To start with, take a look at the following screenshot: Illustration 1: Link Wheel Builder Tabs This is a snapshot of the various tabs in the Link Wheel Builder. This overview will cover all eight of these tabs. These tabs will be used to help develop your link wheel. A link wheel is essentially a network of several sites which link to each other. Link wheels are a very effective way of improving y our search engine ranking. For more information on link wheels, please navigate to http://hubpages.com/hub/link-building-linkwheel. The first one is the Article tab. This is where you add a spinnable article containing links to your site. LinkWheel Builder will then syndicate across multiple Web 2.0 sites. For more information on article spinning, please view the following video at.http://www.youtube.com/watch?v=8F3z1DPfcLM 11
  12. 12. Illustration 2: Link Wheel Builder Article Tab. 12
  13. 13. Configuration Tab This screenshot is the Configuration tab. You must configure a few items before using the LinkWheel Builder, such as your user preferences, account settings, and captcha resolving. This is covered this in more detail later. Illustration 3: Link Wheel Builder Config Tab 13
  14. 14. Email Tab The Email tab is used to configure the e-mail address you wish to use. When the LinkWheel Builder is creating Web 2.0 properties for you, the Web 2.0 sites will require e-mail address verification. You can decide to either use your own e-mail address, or have LinkWheel Builder create one for you. Either way, LinkWheel Builder is powerful enough to perform most of the e-mail verification for you. Illustration 4: Link Wheel Builder Email Tab 14
  15. 15. Select Sites Tab This is where it starts to get fun. The Select Sites tab contains a number of proven Web 2.0 sites that LinkWheel Builder can use to create your properties on as well as get links back to your site. You can select as many or as few as you like. Illustration 5: Link Wheel Builder's Select Sites Tab 15
  16. 16. Link Booster Tab Next is the Link Booster tab. The neat thing about the Link Booster is that it works to enhance the links on the Web 2.0 properties that Link wheel Builder builds for you. It does this by automatically submitting the RSS feeds containing links from your web 2.0 properties to 10 top RSS directories. It also has a feature allowing you to submit all of your links in the Links tab to ping.fm sites. This results in more and more links to the original links already pointing to your site. Here's the instruction on how to submit RSS using Rank Builder: first you must fill all of the RSS fields like RSS Feed Title, RSS Feed Link, Link Title (spinnable) and Link Description (spinnable). After that click the Create RSS Feed button. This will automatically convert all links in the Links tab into a RSS feed, then click the RSS Submission button to automatically submit that feed to 10 RSS Directories. Illustration 6: Link Booster Tab 16
  17. 17. Logs Tab LinkWheel Builder keeps track of everything it does within a log. The Logs tab displays all the log data LinkWheel Builder generates. This log is basically comprised of a chronological list of all LinkWheel Builder tasks. Error messages will be displayed here as well. Illustration 7: Logs Tab 17
  18. 18. Links Tab The Links tab displays a list of URLs for the pages LinkWheel Builder submitted your spinnable article to. These are URLs of the Web 2.0 properties LinkWheel Builder creates for you. Illustration 8: Links Tab 18
  19. 19. Help Tab The last tab is the Help tab. You can obtain additional help about LinkWheel Builder from this tab. Illustration 9: Help Tab Note that there are always five buttons at the bottom of the screen: Skip, Stop, Register Websites, Email Verification, and Submit Articles. The Register, Email Verification, and Submit Articles buttons are used during the content syndication and link-building processes. The Skip and Stop are obvious: to skip the current step of a process already in action or stop the entire action, respectively. These buttons are always displayed in the LinkWheel Builder. 19
  20. 20. Setting up LinkWheel Builder through the Configuration Tab Next you will learn how to set up LinkWheel Builder in the Configuration tab. Illustration 26 shows the various fields you will need to complete within the five different sections of the Configuration tab. The five distinct sections of the Configuration tab are as follows: 1. 2. 3. 4. 5. Preferences Captcha Service Proxy Info Websites Registration Info RSS Setting These sections are discussed separately below. Preferences Section The Preferences section contains five different settings you can use to customize how LinkWheel Builder operates: Use Proxies. This option allows you to specify if LinkWheel Builder should connect to the Internet via a proxy server. For more information about proxy servers, please consult the article below: = = = = = == = = = = = = = = = = = = =Begin Article= = = = = = = = = = = = = = = = = = = = = = = What are Proxies and Who Should Use Them? Proxy servers can give websites the impression that your are connecting from a location other than your actual physical one. This is useful to prevent certain websites from flagging your location as having a suspicious IP. If you are in the United States, Canada, Australia, United Kingdom, New Zealand, or any other country considered to have a “trusted” IP, most websites will not consider your traffic to be “suspicious.” What is an IP though? Basically, every computer connected to the Internet has a unique address assigned to it by its Internet Service Provider (ISP). This address is known as an Internet Protocol address, or IP for short. Networked computers use IP addresses to determine where to route data travelling within the Internet. An IP in the computer world is similar to a mailing address in the physical world. The various components of an IP address can identify the location of your computer on a network just as a street address, city, state, and postal code can identify your physical location in the real world. That being said, a website can inspect your IP address and determine what country you are connecting 20
  21. 21. from. For example, sites like YouTube can prevent you from viewing a video or listening to a specific song if the content is not allowed in your country. These sites can block content downloading like this because they examine a user's IP address to determine what country they are in. Other websites use IP addresses to determine if your location is trusted or suspicious. A location is considered suspicious if it is known to originate a high amount of fraud or hacker activity (i.e., Nigeria, Russia, etc.). As a result, almost all Internet users located within these countries, good or bad, are at a disadvantage. When they try to register with a website for something, there is an increased chance they will be suspected to be a scammer. This is not the user's fault. It is caused by hackers and scammers with similar IP addresses. As most Internet Service Providers (ISPs) share dynamic IP addresses amongst their customers, a user may be assigned an address that was previously associated with illicit activities. A proxy server can help mitigate problems associated with IP address blocking. It accepts data from your computer and re-sends it to your requested destination using an IP address of its own instead of yours. This conceals your real location from the recipient of your data, giving them the appearance that you are located within a “trusted” country. You may need to use a proxy server to re-route your traffic even if you are located in an area that is typically known to be trusted. It is recommended to first try Rank Builder without a proxy, regardless of where you my physically be located. If it works right away, no proxy server is needed. If Rank Builder fails, you can then opt to use a proxy server. A recommended proxy server can be found at the following URL: http://www.yourprivateproxy.com/ http://www.packetflip.com/ http://squidproxies.com/ http://www.strongvpn.com/ http://www.publicproxyservers.com http://www.proxybonanza.com http://proxy.lc http://www.proxykey.com = = = = = = = = = = = = = = = = = = = End Article = = == = = = = = = = = = = = = = = = = = = Display Error Details. This option allows you to choose whether you want to view error messages. Timeout. This option determines how long LinkWheel Builder will wait for a response after performing an action before it gives up. The default setting of 90 seconds works well in most cases. Max auto-retry. This setting is the number of times Rank Builder will retry an action before moving on to the next step. Setting this option to 2 or 3 is typically sufficient for most users. Threads. This setting specifies the number of simultaneous threads of execution that LinkWheel Builder can use. For most users, LinkWheel Builder runs best with this option set to 1. 21
  22. 22. Captcha Service Section Although you may not know what a captcha is, you most likely have used them in the past. Captchas are used to prevent hackers and spammers from access web content with malicious, automated programs. An example of a captcha is depicted in Illustration 10 below: Illustration 10: An example captcha. Most captchas are simply images containing letters and numbers using skewed, abnormal fonts. A user must type in the words and numbers displayed within the captcha in order to access web content. The words contained within a captcha are difficult for computers to decipher but relatively easy for humans to do. Captchas are meant to deter malicious, automated programs from accessing web content. Rank Builder, being an automated program, needs a way to solve these captchas in order to properly operate. Rank Builder provides you with two captcha-solving options. You can either solve them manually yourself or use a third-party captcha-solving service to solve them for you automatically. Solving them manually works for most users. Simply choose the Manual Captcha option within the Captcha Service options pane. When Rank Builder is challenged by a captcha, it will present the captcha to you; waiting for you to type it in. Rank Builder offers two choices for automated solving if you want to use a third-party captcha-solving service instead. You can either select De-Capture or Death By Captcha within the Captcha Service options pane. More information about these services can be found at the following URLs: DeCapture -- Decaptcher.com Death By Captcha -- Deathbycaptcha.com Although Rank Builder provides you the option for Death By Captcha, this service is known to be fairly slow. It is strongly suggested to use DeCaptcher.com instead. For DeCapture, just be sure that the De-Captcher option is selected, and enter your Port, Username, and Password you got when you set up your account at DeCaptcher.com The Server is already pre-filled for you, but you may double-check to be sure. For Death By Captcha, just make sure it's selected, and enter your Username and Password. Proxy Info Section As proxies are optional nothing is required to be entered here. Do not fill anything out in this section if 22
  23. 23. you are not using a proxy. If you are using a proxy, then you are required to enter some information in the three fields located within the Proxy Info window pane: IP/port number. The IP address and port number for your proxy must be entered in the following format: xxx.xxx.xxx.xxx:yyyy Where the x's are the proxy's IP addresses and the y's are the port number used by the proxy. So, for example, if your proxy's IP address is 123.456.789.012, and its port number is 22, you would enter it as follows: 123.456.789.012:22 Notice that a colon (:) is required to separate the IP address from the port number without any additional spaces. Username. This is the user name required to connect to the proxy. Password. This is the password associated with your proxy user name. Websites Registration Section Rank Builder creates properties (blogs, articles, etc.) on Web 2.0 sites for you, using what you put in the UserName and Password fields to accounts on all of those sites. Choose a username that no one else has chosen yet, because that means that a Web 2.0 property with that username is available to you. You can click the Auto Generate button to have Rank Builder automatically create random values for you. Example: Imagine you are in the scuba diving market. You can use scuba997 as your username as it is a good idea to use one of your market's keywords (i.e., scuba) as part of your username for site registration (997 is just a random number to make the username unique, as the username scuba is most likely already taken). RSS Setting Section For this section, you need a Ping.fm user key. To obtain your Ping.fm user key, you first need to have a Ping.fm account, log in, and go to http://ping.fm/key Your user key will be displayed there. Once you have completed the configuration tab, click the Save Changes button. That's it! 23
  24. 24. Setting Up the E-mail tab LinkWheel Builder needs an email address in order to work properly. Email-related information is configured on the Email tab. With the LinkWheel Builder open, select the email tab: Illustration 11: Email tab There are a few fields here: Email Address and Email Password. These fields are where you can enter the address and password for your email address. Generate Random Email Details. This button is used to have LinkWheel Builder create a random Yahoo email address and password for you. Use the Auto Create Yahoo Email button after this one to have the account created. 24
  25. 25. Email tabs. Just beneath that are the Yahoo, Gmail, and Other Email tabs. You will not really have to worry about this, since they are already pre-set by LinkWheel Builder. The only exception is if you want to use an email other than Yahoo or Gmail. In that case, you would just the Pop3 Server Name and Pop3 Port details for that email server under the Other Email tab. Auto Create Yahoo Email. This button is used to have LinkWheel Builder create a Yahoo email account for you. This option will create a Yahoo! email address within the @yahoo.co.uk domain. Setting up an Email account LinkWheel Builder provides you with two email options. You can either use your own email address or allow LinkWheel Builder to create a Yahoo! email address for you. Option 1: Using Your Own Email This option is simple. If you have a Gmail or Yahoo! email address you want to use, simply enter that email address in the Email Address field and the password in the Email Password field. If you have an email addresses that is not from Yahoo! or Gmail, enter the Pop3 Server Name and Pop3 Port details located within the Other Email tab. Option 2: Having LinkWheel Builder Create A Yahoo! Email For You This option is interesting because it demonstrates a small sample of Rank Builder's automation power. 1. First click on Generate Random Email Details. A random email address and password will be created for you. It is a good idea to copy and paste these details into text file for future reference. Illustration 12: Example generated email details. 2. Click on Auto Create Yahoo Email. 25
  26. 26. Illustration 13: Choosing Auto Create Yahoo Email button. 3. Internet Explorer will automatically open up. This is because Rank Builder uses Internet Explore to perform this step. Do not attempt to close it or else Rank Builder may not work properly. If it opens up in a small window, expand it so you can see everything as depicted in Illustration 38. Illustration 14: Yahoo! email creation page. 4. Rank Builder will automatically fill in most of the registration details on this web page. If you are using the manual captcha option, Rank Builder will display the captcha image. Type in the captcha and then click the OK button. 26
  27. 27. Illustration 15: Enter the captcha in this dialog box. 5. Once you correctly type in the verification code, the LinkWheel Builder will then log into your new email account and display a small Register Complete dialog box. Click OK. Illustration 16: Registration Complete dialog box. That's it! That takes care of the email portion of LinkWheel Builder's setup. 27
  28. 28. Getting Rank Builder To Create Your Web 2.0 Properties This section explains how Rank Builder can create Web 2.0 properties. It is important to have an email set up and the config tab properly completed before proceeding with the steps in this section. You will make use of the Select Sites tab often, so it will help to become familiar with all of its features. Illustration 17: Select Sites The first thing you will notice is that the general URLs of the 35 Web 2.0 sites are listed in the URL column. These are the sites that Rank Builder will be creating your properties on. Each site has a checkbox beside it, so you can select or de-select individual sites. (If you want to choose all sites, just click the Select All button toward the bottom right.) The Username and Password columns will automatically be filled in as Rank Builder creates properties on these Web 2.0 sites for you. 28
  29. 29. Towards the bottom of the Select Sites tab, you will see a row of six buttons: Save Project, Load Project, Clear, Export as CSV, Select All, and De-Select. Illustration 42 shows an example of these buttons. An explanation of these buttons is as follows: Illustration 18: Select Sites buttons Save Project. The Save Project button comes in handy after Rank Builder has created your Web 2.0 properties. When Rank Builder creates your properties, it will fill in your username and password for each one of the listed sites. Clicking Save Project, gives you the option of saving this information in an XML file. The Save Project button is helpful when working on multiple projects or for when you have more than one main site with different niches. You can, for example, create properties on these Web 2.0 sites for one of your money sites. Then you can save the username and password for the properties associated with your site. After that, you can use Rank Builder to create a new set of properties for another one of your sites. (Also, if you're working on different projects, you'll need a different set of Websites Registration Info, and a different e-mail address, because these are unique to the specific properties (projects) you set up.) Load Project. The Load Project button is used for loading saved usernames and passwords from the XML files you previously created using the Save Project feature. After clicking this button, you locate your saved XML file with the File Explorer, and all of your usernames and passwords will populate the Select Sites grid. Clear. The Clear button erases all usernames and passwords displayed on the grid. It does not delete any information you have saved using the Save button, however. It just removes it from the screen. This option is good for using Rank Builder with multiple projects. Once you are done with one project, you can use the Clear button to prepare the screen for the next project. Export as csv. This feature is very similar to the Save button, except that instead of saving an XML file is allows you to save your data into a Comma Separated Value file, or CSV for short. This option allows you to export data into a CSV file that can be used by other applications. The Load Project button, however, cannot be used to read data exported into the CSV format. Select All. This option is used to select all the sites on the grid. It places a tick in every checkbox located in the leftmost column of the grid. De-Select. This option removes all ticks for every site on the grid. Beneath this row is the common row you always see regardless of which tab is currently selected. It is depicted in Illustration 19. 29
  30. 30. Illustration 19: Common buttons. You use the Register Websites and Email Verification buttons when creating sites. The Submit Articles button will be discussed in the next chapter. The Skip button is used to skip a site should there be any problems with it. The Stop button halts any work Rank Builder is currently doing. 30
  31. 31. How to Create Web 2.0 Properties 1. Choose the sites where you want to create properties. If you only want Rank Builder to create properties on specific Web 2.0 sites, then just select them by clicking on the checkbox beside the corresponding URLs. If you want Rank Builder to create your properties on all available Web 2.0 sites, click on the Select All button toward the bottom right. 2. Click on the Register Websites button. Rank Builder will then visit each of the selected sites and create a property for you on each one based on the username and password you set up in the Websites Registration Info field in the Config tab. Some sites might want Rank builder to use an email address as the username. In these cases, Rank Builder will use the email address specified on the Email tab.) 3. At this point you will be asked to type in the site's captcha if you chose to do it manually. You will not be prompted to enter the captcha if you are using one a captcha-solving service to do this for you. If the captcha was typed in correctly, Rank Builder will move to the next site. If it was not entered correctly, Rank Builder will automatically retry as many times as you specified on the Config tab. Pay attention to the Logs tab, as it will give you a real-time display of what Rank Builder is doing. You will be able to see if there were any problems or errors there. 4. You should see a small Register Complete dialog box once Rank Builder is done registering properties (see Illustration 44). Click the OK button to continue. Illustration 20: Rank Builder displays this when it finishes registering properties. 5. If you look at the Select Sites tab, you will see that Rank Builder has filled in the username and password information for the sites it created properties on. You should save this information by clicking the Save button. 6. Wait a few minutes for email verification messages to be sent from the websites to your inbox. Then click the Email Verification button. If you look at the Logs tab, you will see that Rank Builder goes into the inbox of the email account it created and automatically verifies the Web 2.0 properties it just created. 31
  32. 32. This completes the steps needed to create Web 2.0 properties. In the next chapter you will learn how Rank Builder can take one spinnable article and syndicate several unique versions of it across the sites it just created properties on. 32
  33. 33. Syndicating Your Spinnable Article To Your Web 2.0 Properties This chapter describes the core benefits Rank Builder has to offer, namely article spinning and rapid syndication. These two techniques will be used to help create many high-quality back-links to your website. Article spinning is a technique that allows Rank Builder to get lots of high-quality back-links to your site. It is a time-saving method of turning one article into several unique versions. Below is a sample article describing all of the basics you need to know about article spinning: Article Spinning: What It Is, How It Works, And How To Make An Article Spinnable NOTE: In this section, italics and bolding are used for illustrative purposes. A great way to get a lot of links to your site is by submitting/syndicating content to other sites. This is one of the main tasks Rank Builder does for you, namely submitting your content to the new Web 2.0 properties it creates for you. Article marketing, a form of content syndication, has been a staple of Internet marketing for years. There are 2 reasons for this: 1. You are supplying content, which is really the “stuff” of the Internet. 2. With article marketing, you can get links back to your site. Unfortunately, there are a few significant problems with traditional article marketing. Submitting the same article to be published on more than one different website creates duplicates. Something known as a duplicate content filters can detect this. This is undesirable since the general consensus among most Internet marketers is that these duplicated pages (different web pages with the exact same article) become less and less valuable the more they are copied. It is further agreed that the links you get from these duplicated pages are not as powerful as those originating from unique content. It is worth noting that the terms “duplicate content filter” and “duplicate content penalty are not synonymous, regardless of how many industry experts like to think to the contrary. Generally speaking, it is better to submit five unique articles to five different sites than it is one article to the same five sites. Writing more unique content can more expensive and time-consuming though. This is where article spinning comes into play. Article spinning is a technique that helps avoid problems associated with duplicate content without the expense of writing new articles by hand. This technique is used to create several unique articles from a single “seed” article. Article spinning is based on the idea that you can convey a single message several times but with different words, with each variant being seen as unique and thus avoiding issues with being flagged by duplicate content filters. 33
  34. 34. Take the following sentence as an example: Mary went to the store. The same message can be conveyed using different words, or variations, such as the following: Mary went to the shop. She went to the corner store. Mary went to buy something from the store. Mary said she was going to the store. All of these examples basically mean the same thing, namely that Mary went to the store. It certainly can be argued that each of these examples has slightly different meanings, but are close enough for the purposes of this demonstration. By using different words to say the same thing, it is possible to create several unique articles from the same original article. This is great because unique content tends to valued more by search engines than duplicate content. Article spinning is accomplished through the use of Spyntax, a markup language used to write spinnable articles. In Rank Builder, Spyntax looks like this: {variation example 1|variation example 2} Spinnable variations are enclosed within curly braces. Here is an example of how this works: Mary went to{the store|the corner store}. When the article is spun and syndicated to websites, there are two variations of this sentence: Mary went to the store. Mary went to the corner store. The phrase “Mary went to” remains constant as it was placed outside of the Spyntax curly braces. The phrases, “the store” and “the corner store” were used to create variants because they were different variations within the same Spyntax region. Do not forget that the bolding and italics are used for illustrative purposes and are not part of the Spyntax markup. This trivial example only shows two variations. A “real life” article composed of 500-words or so has a lot of potential for multiple variations. If the article had 50 sentences with each sentence having at least two Spyntax variations, the potential for generating unique articles would be immense! This is due to the power of combinatorial math. It is not just a simple case of 50 multiplied by 2. With this example, you would generate much more than 100 unique articles because each article would have a 34
  35. 35. unique combination of all the possible variations. With Spyntax, it is possible to generate hundreds of unique articles with one high-quality seed article. Just one well-written seed article is enough to create many unique articles that will eventually get links pointing to your website. That is the power of Rank Builder. Creating Spinnable Articles This section will show you how to create spinnable articles. 1. To do this, it is best to start with a normal article. This can be one of your articles or one you're allowed to publish online. (If you already have a spinnable article, that's great. We recommend starting with a normal one because we think it's easier to take a normal one, and then, make it spinnable, instead of trying to write a spinnable article from scratch.) 2. Read through your article and start thinking of different ways you reword it. Use the example created in the previous chapter for guidance. A thesaurus may be useful at this point to come up with lists of synonyms you can use to replace words in your article. 3. Use Spyntax markup as demonstrated in the last chapter to setup all the variations you want to add to the article. Practically everything in an article can be reworded: words, phrases, and even entire sentences! Do this as much as you can for the entire article. The more, the better. 4. The final step involves entering your links. Newcomers to article spinning can just add links to normal HTML code : <a href="http://yoursite.com/">anchor text</a> Where “anchor text” is the keyword or keywords you want to rank for. Here is an example of a sentence with spinnable words in it, along with a link back to our site: <a href="http://promotedprofits.com/">Internet marketing blogs</a> are a {good|great} source of Internet marketing knowledge . This sentence would be read as: Internet marketing blogs are a good source of Internet marketing knowledge. Or, Internet marketing blogs are a great source of Internet marketing knowledge. 35
  36. 36. Keep in mind that Rank Builder's Article Title field is spinnable, meaning you can have different title variants as well. Here is a spinning example related to camping equipment demonstrating possibilities for spinnable titles: {Outdoor Camping Equipment|Camping Equipment}: What You Should Know This will result in your title being named: Outdoor Camping Equipment: What You Should Know Or, Camping Equipment: What You Should Know Here is another example related to patio furniture: {Patio Furniture|Patio Furniture Information|Outdoor Patio Furniture} That means that as this article gets syndicated to the Web 2.0 sites, it can have one of 3 possible titles: Patio Furniture Patio Furniture Information Outdoor Patio Furniture Preparing {your|an} {article|articles} for spinning can take {effort|time} to {learn|become good at}, so {at first|in the beginning}, be {simple|very very simple} in your efforts. {Begin|Start} with the {simple|easy} stuff. Then, as {time moves on|you improve}, you'll be able to {do|prepare} phrases, sentences, and even entire paragraphs. We recommend an article length of no less than 350 words, with 500 or more words being the preference. Although there is no fixed number of links you can have in your spinnable article, 2 or 3 links for every 500 words is typically a good ratio. How To Create Link wheels with Rank Builder Rank Builder can create open and random link wheels. Link wheels are an interconnected network of Web 2.0 properties that not only link back to your site, but link to other sites within the network. The link wheels that Rank Builder creates are a bit different from the more commonly-known link wheels. Instead of building the more common “closed” link wheels, Rank Builder creates link chains and random link wheels. A link chain is a series of Web 2.0 properties that link sequentially: Web 2.0 property A => Web 2.0 property B => Web 2.0 property C, and so on. 36
  37. 37. A random link wheel is created when Rank Builder randomly links your Web 2.0 properties together. So, you could end up with something like this: Web 2.0 property G => Web 2.0 property B, Web 2.0 property C=> Web 2.0 property A, and so on. This technique makes things look more natural, and leaves less of a pattern. Creating link chains To create a link chain, simply add this code to your article: <a href="%PREVIOUSLINK%">anchor text</a> This code allows Rank Builder to create web pages that link to each other in a sequential fashion. Creating random link wheels To create a random link wheel, add this to your article: <a href="%RANDOMLINK%">anchor text</a> When you add the %RANDOMLINK% tag, Rank Builder will submit unique, randomly linked versions of your article to the Web 2.0 properties as described above. Anchor text is just the words you want associated with the sites you're linking to. Since your Web 2.0 properties will likely be about the same topic as your site, you can use similar keyword phrases to the ones you want to rank for. 37
  38. 38. How Rank Builder publishes unique versions of your article Now you will learn more about the steps Rank Builder takes to send unique versions of your article to the Web 2.0 properties it just created. You will see just how easy it is to just enter in your article, push a few buttons, and watch Rank Builder do its magic. It is remarkably simple: 1. Navigate to the Select Sites tab. Select a few sites where you want to publish your article. In this example, we will choose just four Web 2.0 sites (see Illustration 45). You can select all the ones that Rank Builder created accounts/properties on or you can just pick a few. Illustration 21: Selecting sites where you want your article published. 2. Navigate to the Article tab. This tab basically has 3 fields: • • • The Article Title field, which is where you can enter your spinnable article title. The Article Tags field, which is a list of comma-separated keywords. A large textbox where you enter your spinnable article. 38
  39. 39. 3. Enter your spinnable article into the main article field in the Article tab. The article you see here is very basic, and we kept it short so that it is easier to show you this screenshot. In practice your articles should be no less than 350 words though. Illustration 22: The Article tab What you do not see in the image above are the <a href="%RANDOMLINK%">anchor</a> and <a href="%PREVIOUSLINK%">anchor</a> tags. We will look at this in a later section that discusses random link wheels. There is no rule dictating how many links you can have, but it is best to keep a ratio of 3 links for every 500 words. Once you have entered your spinnable article, check it by clicking the Preview Article button. Doing this will bring up a spun version of your article. Illustration 23 shows an example screenshots: 39
  40. 40. Illustration 23: Spun article example. 4. Check to make sure everything looks okay. Also, make sure all of your hyperlinks take you to the right page. Just click the links, and Rank Builder will navigate them for you. Re-check your HTML if Rank Builder is unable to properly navigate them. Be sure to use se straight quotes like this: "use straight quotation marks" and not curly ones like this: “do not use curly quotation marks” 40
  41. 41. Important Tip If you see something like this in the preview: { ...or... } Then it means you have mismatched Spyntax somewhere. You will have to go through your article to make sure that each Spyntax section is properly formatted. 5. Once you are convinced that things look good, click on the Submit Articles button, which can find on the bottom right of the main screen: Illustration 24: Click this button to submit your articles. Rank Builder will then log into your selected sites and submit spinnable versions of your article to each of them. If you chose to manually solve captchas, Rank Builder will prompt you when it needs one to be solved as in Illustration 25. 41
  42. 42. Illustration 25: Captcha solving prompt. You can review Rank Builder's progress either by opening the Logs tab or by looking at the Internet Explorer browser window it automatically opened. Some errors are normal, so don't worry if you see any. If you submit your article to enough sites you will still be able to generate plenty of links back to your site. When Rank Builder is done it will show you see a Submit Complete message like that in Illustration 26. Illustration 26: Rank Build finished submission. 42
  43. 43. The 3-Step process for creating a powerful, random link wheel Out of all the various types of link wheels out there, we have found random link wheels to be the best at providing the most natural, strongest search engine boost. Unlike most link wheels, random link wheels do not contain detectable patterns. With random link wheels, your Web 2.0 properties will still be linked, but just in a natural, less predictable fashion. The basic process for creating random link wheels is as follows: 1. Begin with a keyword-rich article of 350 words or more. The article should be informative and well-written. Good articles are helpful to the reader, stay on subject, and contain your main keyword phrase in both the title and throughout the entire article. 2. Next convert the original article into a spinnable version as described in the previous chapter. 3. Instruct Rank Builder to create a Random Link wheel for you. This is done by using the %RANDOMLINK% tag. Step-by-step instructions for doing this will be provided shortly. 43
  44. 44. Step 1: Write A Keyword-Rich Article Below is a sample article about Internet marketing. It will focus on “Internet marketing” as its main keywords. = = = = = = = = = = = = = = = = = = = = Begin Article = = = = = = = == = = = = = = = = = = = = = = Title: Internet Marketing: A General Overview Internet marketing can be defined as the marketing of products, opportunities, and services using the Internet as its communication/delivery channel. If you want to learn more about Internet marketing, what it involves, and how to increase your chances of succeeding as an online marketer, you will definitely find this article informative. One mistake many entrepreneurs make is thinking the Internet itself is a business or a marketing model. That is not necessarily true. The Internet is a communication channel, not a stand-alone business model. This is an important realization, because it means there are a number of business models that can succeed through the Internet. For example, let's say you have a local business such as a day spa. The Internet isn't your main business model, as you obviously cannot deliver a pedicure or massage over the Internet. You can, however, reach local prospects via the Internet using various Internet-specific marketing methodologies. The same Internet marketing strategies apply for other organizations such as event planners, charities, and schools. On the other hand, there are businesses that rely mostly on the Internet as an integral part of their business model. Amazon.com is one such example. E-bay relies on its shoppers to find it through the Internet. YouTube, which monetizes its site by selling advertising space, delivers its content through the Internet. These are just a few major brands you may recognize. There are also many smaller businesses that use the Internet as their main delivery channel. This is where you, the entrepreneur, have an opportunity. One such example is Internet affiliate marketing. The core idea behind affiliate marketing is that you earn commissions for every visitor you refer to a vendor's site. Affiliate marketing is a solid online business model that has been in existence for over 10 years. It is a proven concept that has been the main profit earning activity for many successful entrepreneurs. Are you an expert at something people value? People may want to learn what you have to share, and even be willing to pay for it. This is the foundation of the online information marketing industry. This isn't limited to books either. People are willing to pay for video courses, how-to guides, and even online seminars (webinars). All of these can be delivered online. There are many entrepreneurs who either turned what they knew into an income stream, or somehow combined specific knowledge into an information product, selling it for a substantial fortune. Another thing you need to have, which can even dictate which business model you use, is knowledge of your ideal prospect. Business can be boiled down to a simple sentence: find out what people are 44
  45. 45. willing to pay for and deliver it to them. Everything in successful Internet marketing builds from that foundation. Once you know who your market is, what they want, and what they are willing to pay for, you still have to do a few more things. First, you need to either create what they want, or find someone who is already offering it. Then see if you can also offer it and earn commissions as an affiliate or reseller. You know what your ideal prospects want, you know how much they are willing to pay for it, and you either have it or know who does and are ready to deliver it to them. At some point you will need a website of course. This is crucial for your Internet marketing objectives. Next, you will need to bring people to your site. This is known as driving traffic. There are basically two ways of doing this: free and paid. The main benefit to paid traffic is that it is fast. One of the biggest disadvantages to paid traffic is that, depending on the market, it can be expensive. Paying for traffic to be driven to your site can be costly if you do not watch your budget. Although free search engine traffic is generally slow to build up, once you get things going, it can be a perpetual source of low-cost visits, conversions, and sales. One thing worth paying attention to is your competition. If there are too many other sites offering what you have to offer, it may be tougher to attract a profitable share of visitors and prospects. One of the tricks to good Internet marketing is finding a market where there aren't too many other marketers already offering a solution. These are the basics needed to have a successful online business. To summarize, you need to find what people and are willing to pay for and then create a site that offers it to them. After your site is ready you then must take steps to attract them to it. We hope you've found this article about online marketing both educational and informative. There are a number of <a href="%RANDOMLINK%">sites</a> and <a href="%RANDOMLINK %">articles</a> that can tell you more about <a href="http://promotedprofits.com/">Internet marketing</a>. = = = = = = = = = = = = = = = = = = = = = =End Article = = = = = = = == = = = = = = = = = = = = = = This example was exceptionally long (800+ words), but more content only gives search engines more “food” to consume. Articles of any length are acceptable as long as they are at least 350 words long. Towards the end of the article you should notice two %RANDOMLINK% tags and an HTML link to the website Promotedprofits.com. These items will be explained shortly.. The HTML link to Promotedprofits.com is there so there will be links to our site when the article is published on the sites Link wheel Builder submits to. Notice the main keyword phrase, Internet marketing, is inside of the HTML code where the anchor text goes. That is because we want our anchor text to be Internet marketing, which is the keyword that we want to rank for. 45
  46. 46. Now, you may be wondering how you determine whether an article is keyword-rich or not. How many times should you use your keyword phrase in your article? The general rule of thumb is that you should write naturally, making your article informative and helpful. Do not try to cram in your keywords without focusing on the article's flow first. Use multiple variations of your keyword phrase to help your article not only read more naturally but also appear more natural to the search engines as well. After all, search engines are able to determine that some words and phrases, such as online marketing, business, sales, and affiliate marketing are all somewhat related to our main keyword phrase, Internet marketing. All of these terms were used in our article, which helps make it read better and look more natural. Keyword density is a guideline you can use to determine how many times you should mention your keyword phrase in the article. As an example, if your main keyword phrase occurs 8 times in a 400word article, you have a keyword density of about 5%. A good range is around 2% to 4% keyword density. Do not worry too much about this, however, especially when it comes to creating articles that will not be going on your site. The issue of how many times you should use your main keyword phrase in your article should be used as a general guideline and not a hard-fast rule. Just make sure to have your main keyword phrase in the article's title, in the first sentence of the article's body, intelligently sprinkled throughout the content, and finally somewhere within the article's last sentence. Also, try to keep your title to within 65 characters or less (including spaces). Under 60 characters is even better. This is because longer titles get truncated when they appear in search engine results. Okay, let's move on. Step 2: Make The Article Spinnable Now it is time to spin the original “seed” article : = = = = = = = = = = = = = = = = =Begin Spinnable, “Seed” Article= = = = = = = = = = = = = = = = = = Title: {Internet Marketing: An Introduction|Internet Marketing: A General Overview|Internet Marketing|Internet Marketing: A Beginner's Introduction|About Internet Marketing|What You Should Know About Internet Marketing} Internet marketing can be {thought of|defined as} the {advertising|selling|marketing} of products, opportunities, and services, {utilizing|using} the {Web|Internet} as its {communication|delivery} {vehicle|channel|mechanism}. If {you want to|you would like to} {discover|learn|find out} more about Internet marketing, {what's involved in it|what it involves}, and how to increase your {likelihood| chances} of {success|succeeding} as an online {entrepreneur|marketer|business person}, you will definitely find {this|the following} article {educational|helpful|informative}. One {error|mistake|misconception} that some entrepreneurs make is that they {believe|think} the Internet itself is a business, or a marketing model. {That's not necessarily true|That's not true|That's 46
  47. 47. usually not true|That's far from the truth}. The {Internet|Web} is a {messaging|delivery| communication} {vehicle|channel}, not a stand-alone business model. {This is a great realization, because it means that there are a number of business models that can succeed through the Internet|This means that a number of business models can be applied|This allows for many types of business models}. {Let's say, for example, that you have a local business|For example, let's say that you have a local business|Let's imagine that you have a brick-and-mortar business}. Let's {suppose that it's|say} {you have a|a|you run a|you operate a} day spa. {Obviously|Of course}, the {Web|Internet} is not{a|your}{main|primary|core} business model—as you {obviously| clearly|surely} cannot {offer|deliver} a {massage|pedicure|facial|steam bath} {through|via|over} the Internet. {However|But}, you can {reach|communicate|connect with) your local {prospective customers|market|prospects} {through|via} the Internet, {utilizing|using|taking advantage of} {a variety of|an array of|various} Internet marketing {strategies|techniques|methods|methodologies}. {These|The} same Internet marketing {strategies|techniques|methods} {are applicable|can apply|apply} to {event organizing|event planning}, {organizations|non-profits|charities}, and {educational institutions|schools|libraries}. On the other hand, {some businesses|there are businesses that} rely on the Internet as {a crucial|an integral} {component|piece|part} of their business model. {Amazon|Amazon.com} is {a good example of this|one such example|is a prime example}. {Another example is eBay, which|eBay} relies on its {visitors|shoppers|traffic} to find {its site|its auctions|it} through the Internet. YouTube, which {makes money from monetization of banner ads|monetizes its site by selling advertising space}, delivers its {videos|content|millions of videos} through the {'Net|Internet|Web}. {Keep in mind that|And} those are only the {name|major} brands {people|you} recognize. There are also {a number of|many, many} {small|smaller|small-to-mid-sized|medium} businesses that {require the use of|use} the {Web|'Net|Internet} as their {primary|main} {communication|delivery} channel. {This is where the entrepreneur has an opportunity|This is where you, as an entrepreneur, have an opportunity|Those who want to make money online have an opportunity here|This is where those who would like to successfully set up a business have a chance}. {Affiliate marketing is one opportunity to make money online|One such example is Internet affiliate marketing|One opportunity for you to earn an income is affiliate marketing}. The {basic|core} {concept|idea} behind affiliate marketing is that if you {send|refer|direct} {your site's traffic|your site's visitors} to the {website|site|online store} of a {seller|vendor} or a business that {offers|sells} a product or service, and {your site's visitors|those visitors|your referrals} {make a purchase|buy|decide to get the product}, you earn {an affiliate commission|a commission|a commission as an affiliate}. Affiliate marketing is a {proven|solid|reliable|viable} {Internet|e-commerce|online} business model, has been around for {well over|over} {a decade|10 years|ten years}, and has been the vehicle of {a lot of|many| numerous|a substantial amount of|a large amount of} successful {online marketers|business people| entrepreneurs}. {Do you have expertise in something that people value|Are you an expert at something that people value}? {People may be willing to pay you to learn what you know|People may want to learn what you have to share, and even be willing to pay for it}. {There's an online business model that's built upon 47
  48. 48. this: information marketing|This is the foundation of the online information marketing industry}. {The information marketing model|This} isn't {restricted to|limited} to books: people are willing to {invest in|buy} {audio-visual|video} courses, {DIY|do-it-yourself|how-to} {instruction|information}, webinars, and even online seminars. {These can all be delivered via the Internet|All of these can be delivered online}. There are {a number of|many} {people|entrepreneurs} who either turned {their experience|what they knew} into {a source of income|an income stream}, or {found a way to compile|somehow compiled|packaged|formatted} {certain|specific} knowledge into an {informational|information} product, and {offered|sold} it for a {job-ending|great|good} fortune. {One other|Another} thing you {should|need to} have, which can even {tell you|dictate|indicate} which business model {you use|you should use}, is knowledge of {your buyers|ideal prospects|website visitors who are most likely to do business with you}. {You can summarize all business endeavours in a very simple way|Business can be boiled down to a simple sentence}: {Discover|Find out} what {your prospects|people} {want|need|are willing to pay for| and {offer|sell|deliver} it to {that market|them}. {That's the foundation of Internet marketing|Everything in successful Internet marketing builds from that foundation|That's the foundation that powers good, successful Internet marketing}. {When|Once} you {discover|know|find out|research and discover} who your {target market|ideal prospect|market} is, what they {need|want}, and what {that market is|they're} {going|willing} to pay for it, you {need|have} to do a few more things. First, you {should|need to} either {produce|create} what {they want|they're looking for}, or find someone who is {selling|offering|providing} it, and {ask| see|determine} if you can also offer it and earn {money|commissions|a commission} as an {affiliate marketer|affiliate|affiliated business} or reseller. {At this point, you know what your ideal visitor wants|Now, you know what your ideal prospects want}, you know how much {that prospect is|they're} {going|willing} to pay, and you have it (or know who has it), and can {sell|deliver} {that product or service|it} to them. {It goes without saying that|Obviously|Of course}, at some point, you {will need|need} a {site| website}. {Having a website|Having a professional presence|This} is {important|crucial|critical} for your Internet marketing {success|objectives}. {Next|After that|Then}, {you need|your business needs} to bring {visitors|prospects|people} (drive traffic) to your {website|site}. There are {essentially|basically} {two|a couple of|2} ways {to do|of doing} this: free and paid. The {key|main} benefit to paid traffic is that {paid traffic generation is|it's} fast (if you can first get your site approved). {Perhaps|One of}the {major|biggest} disadvantages to paid {traffic generation|traffic} is that, depending on the {competitiveness of the market|market}, it can be {costly|expensive}, and if you {ignore|don't watch} your {limit|budget}, {it can be exceeded|you can exceed it }very quickly. {Even though|Although} free {traffic from the search engines|search engine traffic} {takes time|is generally slow} to {establish|build up}, once you get things {rolling|going}, it can be {an ongoing|a perpetual} source of free {visitors|prospects|traffic|visits}, {buyers|conversions}, and {profits|sales}. 48
  49. 49. {Another|One} {consideration|thing} we should {tell you about|mention} is {the issue|that} of competition. If there are too many other {people|marketers|businesses|websites|sites} {selling| promoting|offering} {the same thing that|what} {you have|your business has} to {sell|offer}, {you may find it to be|it} may be {harder|more challenging|tougher} to {find|drive|attract} a profitable share of {visitors and prospects|the traffic that's available}. {There's a trick to good online marketing:|One of the tricks to good Internet marketing is to} find a {niche|market} of buyers, where there aren't {a lot of| too many} other {websites|people|sellers|affiliates|marketers|promoters} offering them {what you're offering|the same thing you're selling|a solution}. {The points we mentioned above are some of the key ingredients of a successful Internet business|You just read about some of the components of a successful e-commerce business|So, those are the basics of what it takes to have a successful online business}. {Find out how much your prospects are willing to pay to get what they want or need|Essentially, you need to find what people want/need, and are willing to pay for}. {After that|Then}, you {should|need to} create or find what it is they {need|want}. {The next step is to|Then,} {put up|create} a {website|site} that {sells|promotes|offers} it to {your visitors| them}. After that, you need to {drive|attract} {visitors|them} to your {affiliate site|website|site}. {I|We} {sincerely hope that|hope} you've found {our|this} article about online marketing very educational and {helpful|informative}. There are {many|a number of} <a href="%RANDOMLINK %">sites</a> and <a href="%RANDOMLINK%">articles</a> that can tell you {more|a lot} about <a href="http://promotedprofits.com/">Internet marketing</a>. = = = = = = = = = = = = = = = = =End Spinnable, “Seed” Article= = = = = = = = = = = = = = = = = = = = The above article was spun by hand. It is not always easy, but it can be done. Although you have the option of using automated spinning tools like The Best Spinner, they are not mandatory. In fact, it is good that you (or your article writer) do this by hand, so you get a feel for the article's flow and can better determine if readers will appreciate it. Automated tools will sometimes make errors that a human writer would not. Creating good spinnable articles requires a decent command of the English language, particularly because it involves substituting variations of certain words and phrases while still making sure the overall message reads well. Automated tools cannot always do this. It can take time write articles by hand, but the payoff is worth it. The title has different variations, which is important. But also notice each variation still contained the main keyword: Internet Marketing. Notice that variations of single words, phrases, and even entire sentences were created. More variants create greater uniqueness amongst the seed article's variants. Beginners should start by creating variations of just single words, moving on to larger phrases and complete sentences later on. Use a thesaurus if necessary. The more you do it, the better you will become at writing. With time and sufficient practice your articles will turn out better as well. 49
  50. 50. Step 3: Tell Rank Builder To Create A Random Link wheel For You The random link wheel was created already by including the <a href="%RANDOMLINK%">anchor text</a> tag twice in the article above. Although they were placed two times toward the end of the article, the links can actually be placed anywhere within the article body. <a href="%RANDOMLINK%">sites</a> <a href="%RANDOMLINK%">articles</a> The anchor text (clickable text) for the random links will link to other sites and articles. Anchor text plays an important role in ranking, so use your best anchor text to link back to your main site. With the two %RANDOMLINK% tags and the link back to our site, our article will basically have three links, namely two random links to other sites in the link wheel and a link back to our site. When the Link wheel Builder creates a new link wheel for you, the first Web 2.0 property in that link wheel will not have any other properties to link to As a result it will not link to other properties. It will still have a link to your site but no links to other properties. In the next chapter you will learn how enhance the links you get by obtaining links to your links. 50
  51. 51. Getting Links To Your Links – Link Booster Tab In this chapter, you will learn how Rank Builder can supercharge the links going back to your site. Your Web 2.0 properties can get many links pointing to them, which supercharge the linking power they pass onto your site. We will be using the Link Booster tab for this: Illustration 27: Link Booster tab Rank Builder uses one free services to do this: Ping.fm. At this point, you should already have accounts with these services, with your account information for them already entered into the Config tab. By default, ten popular RSS directories are selected. Unless there is a particular reason you do not want to use one of them, you should leave them all selected. If you look in the Links tab, there should 51
  52. 52. be a number of URLs that showed up from when Rank Builder syndicated content from its last run. Here's an example screenshot: Illustration 28: Links Tab The URLs you see in the Links tab are the ones that were created when Rank Builder syndicated your article in the previous section. You can add other URLs, too, such as your site's home page, your author page on a given site, an article you have somewhere, etc. Rank Builder takes these URLs in the Links tab, and convert them into an RSS feed. The feed is hosted at RankBuilder.com, so you do not have to worry about hosting it. Once that is done, it submits the feed of each URL to the 10 RSS directories. It does a very similar thing with Ping.fm. 52
  53. 53. With that, just click on RSS Submissions toward the bottom right of the Link Booster tab. Illustration 29: RSS Submissions button Rank Builder will go through the process I just described, and then, you'll see the Submit RSS Complete message. Illustration 30: RSS submission complete button. That's it for the RSS part. Just click OK. Now, for the Ping.fm part. Click on Ping.fm Submissions: Illustration 31: Ping.fm Submissions button When it is done, you will see the Ping RSS Complete message Click OK: 53
  54. 54. Illustration 32: Ping RSS Complete dialog And that's it. It's really just as simple as clicking the RSS Submissions button, waiting for the confirmation message, and then clicking Ping.fm Submissions button. 54
  55. 55. How To Build Profile Links With Profile Link Builder Getting links from forum profiles is a great way to add diversity to your link portfolio. One problem with getting forum profile links is that it can take a lot of time. This is where Rank Builder's Profile Link Builder comes in. To begin, let's take a short overview of the Profile Link Builder. Main Tab The Main tab is where you set your threads, see your progress, and solve captchas. Illustration 33: Main tab 55
  56. 56. Links Tab The Links tab is where you upload the profile signup URLs that come with Rank Builder. Illustration 34: Links tab 56
  57. 57. Edit Details Tab The Edit Details tab is where you add your forum sign-up details and profile signature. Illustration 35: Edit Details tab 57
  58. 58. Settings Tab The Settings tab is where you enter your email and captcha-solving details. Illustration 36: Settings tab 58
  59. 59. Proxies Tab The Proxies tab is optional: if you want to use proxies, enter them in the Proxy list field. Illustration 37: Proxies tab 59
  60. 60. Result Tab The Result tab is like the Links tab in the Link wheel builder. It shows you the URLs of the profiles that were created. Illustration 38: Result tab 60
  61. 61. URL Cleaner Tab The URL Cleaner an option feature for advanced users that work with software like Scrapebox, a tool that finds more forums for you to get links from. Scrapebot saves URLs from these forums into a TXT file you can enter into Profile Link Builder via the URL Cleaner feature. Profile Link Builder will then obtain registration URLs for these newly-found forums and get from them links for you. It is not mandatory to use URL Cleaner in order to get great benefits from Rank Builder. It is designed for those who feel the need to go a step further. Rank Builder already includes hundreds of forums to get links from that are sufficient enough for most users. With users getting the recommended 15 links per day from forums, those already included in Rank Builder will last most users a long time. Illustration 39: URL Cleaner tab 61
  62. 62. Working with Profile Link Builder 1. To begin, go to the Links tab. 2. Then click on the Load button. Illustration 40: The Load button located near the top-right 3. This will bring up a window displaying all of the TXT files inside the Rank Builder folder. Look for the one titled default-forum-list.txt and open it. Illustration 41: Select default-forum-list.txt here. 4. The Site list window should then populate with a list of all the forum sites that Rank Builder can forum profiles on. 62
  63. 63. Illustration 42: Example Site list window output. 5. Next, go to the Edit Details tab. You should see a Signup section and a Profile section. Create a unique username within the Signup username field. Make sure it is unique otherwise you will not be able to continue. 6. Enter a password for your profile within the Signup password field. Be sure to make a strong password to prevent your account from being compromised. 7. Enter a signature within the Signature textfield. This textfield is spinnable and may use the same Spyntax as used in the Link wheel Builder application. You must use BBCode if you want to have a link within your signature data. Here is an example of BBCode: [url=http://www.yourwebsite.com/mypage.html]your keyword[/url] 8. Enter a title within the Website title textfield. This step is simple: just put your site's address there (including the “http://” prefix. This textfield is spinnable and may use the same Spyntax as used in the Link wheel Builder application. 9. In the Signature box of the following example, Wikipedia.org is the keyword in the BBCode, and http://wikipedia.org is the site that's being linked to. This is an example of what the Edit Details tab should look like when it's filled: 63
  64. 64. Illustration 43: Edit Details Page 10. Next, move to the Settings tab. You should see two settings groups there, namely Mail and Decaptcher. 11. If you are using a Yahoo.co.uk account like the one the Link wheel Builder created for you, then your Mail settings will be: Email: youremailaddress@yahoo.co.uk POP3 Server: pop.mail.yahoo.co.uk POP3 User: youremailaddress@yahoo.co.uk POP3 Password: your email password POP3 Port: 995 POP3 SSL: Enabled If you're using a Gmail account, enter your details like this: Email: youremailaddress@gmail.com POP3 Server: pop.gmail.com POP3 User: youremailaddress@gmail.com POP3 Password: your email password POP3 Port: 995 POP3 SSL: Enabled 12. You should now enter the Decaptcher settings. This instructs Profile Builder how to solve captchas. As with Link wheel Builder, you basically have two choices. You may use a thirdparty solving service or solve them yourself manually. If you choose to use the Decaptcher.com service, select the Decapture radio button and enter 64
  65. 65. Decaptcher.com username and password within the Username and Password fields, respectively. If you choose Deathbycaptcha.com, select the Death radio button and enter your Death By Captcha username and password into the appropriate fields. If you choose to enter captchas manually, select the Manual radio button. You will then be required to hand-enter captchas as you are prompted by Profile Builder. an example of what the Settings tab might look like when it is completely filled out: Illustration 44: Example Settings tab. 13. The Proxies tab is optional. If you want to use proxies, select the Proxies tab and can enter your proxy information into the Proxy list. Proxies can be entered one proxy per line, in either of the following formats: ip:port 65
  66. 66. or ip:port@username:password If you have a text file list of proxies, you can also click the Load button and load the proxies in from that file. This process is very similar to loading links within the Links tab. Once you click Load, you will be prompted with a window showing you all of the TXT files inside the Rank Builder folder. Navigate to your proxy list (it should be in a file with a .txt file extension) and open it. Doing this should populate the Proxy list field. Illustration 45: Loading proxies from a text file 14. The final tab is the Result tab. It should be empty at this point, but when Rank Builder creates your forum profiles, it will display each of your new forum profile URLs. 15. Return to the Main tab. 16. Set the Threads setting to anywhere from 1 to 10. On computers with multiple CPUs and/or cores, the higher the number, the faster the software will run. This may put a greater load on your computer. Slow computers, old computers, and computers with only one CPU and/or core should use lower numbers. 17. Set the Max captcha reenter setting to 2 or 3. Illustration 46: Threads and Max captcha reenter settings 18. Beneath the Threads and Max captcha reenter fields are three boxes. There are three steps the program needs to go through to set up your profiles. These steps make use of the SignUp, Get emails, and Activate/Edit checkboxes. For now, just check off the Sign Up box and leave the other two unchecked. Then, click on Start. 66
  67. 67. Illustration 47: The signup process The program will then start the sign-up process for creating your profile links. It will visit the various forum sites and sign up for them. While Rank Builder's doing this, it will come across some sites that ask for captcha verification. If you chose the Manual setting for captcha verification, you will have to type what you see in the image, then click OK each time as in Illustration 42. Illustration 48: Entering a captcha manually You can keep an eye on the progress bar to see how far the signup process has gone. Just remember that, after the signup process, the program will still have to get confirmation emails, activate them, and then set up your profiles. If you enter a captcha correctly but still see it after clicking OK, don't worry; the program won't change the image until it comes across a new one. When the Sign Up process is done, the progress bar will be full as in Illustration 71. Illustration 49: Progress bar 67
  68. 68. and you'll see a message in the Log field that says Main: Signups done! Illustration 50: Message displayed when signups have completed Now it's time to wait a few minutes before the next step. The next step involves telling Rank Builder to go confirm your email accounts. But we have to wait a few minutes for the confirmation emails to arrive. This can take anywhere from five to fifteen minutes. Then, the next process: Get emails (note: you should better distinguish between emails and email accounts). This is simple: uncheck the Sign Up box, check the Get emails box, and click Start. Illustration 51: Process to get emails The software will then log into the email account you entered and then click the confirmation links sent by the websites to confirm your email address. When it is done, you will see a message in the Log field telling you that it is complete. Now uncheck the Get emails box, check the Activate/Edit box, and then click Start. Illustration 52: Activate emails 68
  69. 69. When it's done, you'll see an Activations done message in the Log field. Illustration 53: Rank Builder finishing email activations To see a list of your newly-created forum profile URLs, just click on the Result tab, which should be populated with all of your new forum profile URLs: Illustration 54: Newly-created Profile URLs Each of those URLs is a link to your individual profile page on that site. Illustration 49 shows an example of one: 69
  70. 70. Illustration 55: Sample profile Notice it has a link to Twitter along with a spun version of our signature containing a link to Wikipedia using our chosen anchor text (Wikipedia.org). Rank Builder has just created hundreds of these for you. One thing to keep in mind is that even if it does not succeed on every single forum site, there are so many that Rank Builder creates, that it really won't matter too much if it doesn't succeed on a few of those. 70
  71. 71. Here are a few tips: You can copy and paste the URLs from the Result tab into Notepad. You can then open up Link Wheel Builder and paste them into the Links tab. Then, go to the Link Booster tab, and click on RSS Submissions. Rank Builder will then take each of the URLs in the Links tab of the Link Wheel Builder, which are your new forum profile URLs. It will then turn them into an RSS feed. Then, it will submit that feed to each of the ten RSS directories. That is link juice to your new profile pages, which pass on link juice to your site. Another example of getting links to your links. Profile Link Builder can get you a large amount of links to your site at one time, but it is best to get no more than 10 to 15 profile links a day. You can do this by only selecting 10 – 15 forum sites to submit to per day. 71
  72. 72. Getting Started with Article Submitter Article Submitter is a tool designed to help you rapidly submit articles to the Web's top article directories. Instead of manually submitting your articles to each website, Article Submitter can submit your article to multiple sites in an automated fashion. Let's begin with a general overview of how Article Submitter works: Article Tab Illustration 56: Article tab 72
  73. 73. Config Tab The Config tab is where you enter settings that control how Article Submitter operates. These settings work almost identical to Link Wheel Builder and Profile Link Builder. Illustration 57: Config tab 73
  74. 74. Email Tab The Email tab is used to configure the email account Article Submitter will use to submit your articles. This tab works similar to the Email tab in Link Wheel Builder. Illustration 58: Email tab 74
  75. 75. Select Sites Tab The Select Sites tab allows you to pick and choose the sites where you want your article published. Illustration 59: Select Sites tab 75
  76. 76. Logs Tab The Logs tab provides detailed output regarding Article Submitter's operation. Everything it does is recorded here. Any errors that show up while running are also logged here. 76
  77. 77. Help Tab The Help tab provides additional support for Article Submitter. Illustration 60: Help tab 77
  78. 78. Working with Article Submitter Now that you have had a brief overview of Article Submitter, you are now ready to try submitting your first article. The steps for doing so are as follows: 1. Select the Config tab. 2. You should now enter the Decaptcher settings. This instructs Article Submitter how to solve captchas. As with Link Wheel Builder, you basically have two choices. You may use a thirdparty solving service or solve them yourself manually. If you choose to use the Decaptcher.com service, select the Decapture radio button and enter Decaptcher.com username and password within the Username and Password fields, respectively. If you choose Deathbycaptcha.com, select the Death radio button and enter your Death By Captcha username and password into the appropriate fields. If you choose to enter captchas manually, select the Manual radio button. You will then be required to hand-enter captchas as you are prompted by Article Submitter. 3. Select the Email tab. 4. If you are using a Yahoo.co.uk account like the one the Link wheel Builder created for you, then your Mail settings will be: Email: youremailaddress@yahoo.co.uk POP3 Server: pop.mail.yahoo.co.uk POP3 User: youremailaddress@yahoo.co.uk POP3 Password: your email password POP3 Port: 995 POP3 SSL: Enabled If you're using a Gmail account, enter your details like this: Email: youremailaddress@gmail.com POP3 Server: pop.gmail.com POP3 User: youremailaddress@gmail.com POP3 Password: your email password POP3 Port: 995 POP3 SSL: Enabled 5. Next choose the Select Sites tab. The URL column displays URLs to all of the available websites where you may submit your article. You may individually select sites you wish to use or click the Select All button to select all of them at once. 78

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