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Over the past 10 years online analytics systems have evolved into a necessary tool for every organization with an online presence. Besides measuring the traffic on an organization's website, they can also be used to integrate different systems and technologies (e.g. social media, mobile application analytics, VR, electronic personal assistants) together, at a very low cost. For organizations with both an online and an offline presence, they can also be used to integrate in-store analytics with online. This integration gives visitors the option to evaluate effectiveness of online campaigns and website interaction based on offline purchases, when done right.
Using just an online analytics platform (like Google analytics) any organization can start an in-store analytics project, in just 4 simple steps.