The Landing Page Golden Rule

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The number of landing pages you have is directly proportional to the number of conversions that you generate.

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The Landing Page Golden Rule

  1. 1. Landing Page Golden Rule:More is Always Betterby Tyson Quick | InstaPage CEO
  2. 2. Relevancy is the key to success
  3. 3. The number of landing pages you have isdirectly proportional to the number of onlineconversions that yougenerate.
  4. 4. But are you creating enough of them toreally scale your conversion efforts?For most of you, probably not.
  5. 5. Source: HubSpot MarketingBenchmarks from 7,000 BusinessesOct. 2012While most see a small boost in conversions when increasing their totalnumber of landing pages from 1-10, businesses see a 55% increasewhen growing their number of landing pages from 10 to 15.
  6. 6. Hard to DenyTheres a strong correlation between thenumber of landing pages you have & theamount of conversions you get. ButWhy?
  7. 7. Hard to DenyTheres a strong correlation between thenumber of landing pages you have & theamount of conversions you get. ButWhy?Here are 3 good explanations why themore landing pages the better.
  8. 8. More TargetingOpportunitiesIdentify your various different products,services, or buyer personas. You havethe opportunity to better appeal tothose unique audiences with moretargeted & relevant offers.
  9. 9. ExampleEmily the Artist
  10. 10. ExampleEmily the ArtistShe offers a fewdifferent services.
  11. 11. ExampleEmily the ArtistShe offers a fewdifferent services.sketches
  12. 12. ExampleEmily the ArtistShe offers a fewdifferent services.sketches paintings
  13. 13. ExampleEmily the ArtistShe offers a fewdifferent services.sketches paintings graphic art
  14. 14. Emily Builds 3Landing Pagessketches paintings graphic art
  15. 15. Far Better SEO
  16. 16. The more landing pages you have, the more pages that will be indexedin search. If a searcher finds a search result that directs them straight toone of your landing pages, youll have cut out an extra step.
  17. 17. DecreasesBounce Rate
  18. 18. Highly targeted landing pages loweryour bounce rate & therefore increasevisitor engagement. Only engagedvisitors generate conversions.
  19. 19. Very Nice!You get the idea.More landing pages arebetter. But how can you goabout cranking out more ofthese bad boys?
  20. 20. We’ve GotYour Back
  21. 21. Build and OptimizeLanding Pages Freehttp://InstaPage.com

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