Foto Link Pepsi Campaign

2,690 views

Published on

new advertising technology

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,690
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Foto Link Pepsi Campaign

  1. 1. Rajat Gupta Co – Founder, FotoLink Rajat.Gupta@fotolink.in +919348 517 617
  2. 2. Introduction •Fotolink executed its launch campaign for Frito Lays (Pepsi). •Bluetooth kiosks are setup in big malls in major cities. •Cities covered in the campaign – Delhi, Mumbai, Calcutta, Bangalore, Gurgaon, Noida. •The activity will be running on weekends throughout June.
  3. 3. The Activity
  4. 4. The Kiosk
  5. 5. User experience scenario A girl has caught a mischievous man
  6. 6. Click the picture She clicks the picture of the pack
  7. 7. Bluetooth it She now Bluetooths the picture to the FotoLink server in the kiosk
  8. 8. Branded Content Following content was pushed on her mobile phone. Favourite Ringtones Wallpaper TVC
  9. 9. Receive the content She is happy after receiving the branded content
  10. 10. Lucky Draw • very 5 • Lucky participants were also getting gifts on the spot • They will receive a coupon code ( single use ) on their phone • On getting it validated at the kiosk they can collect their gift.
  11. 11. Prizes: Gift Hampers After winning the gift hamper she is overjoyed
  12. 12. Branding is not limited to the kiosk People can interact with the BRAND from promoters T-Shirt
  13. 13. People can interact with … T-Shirt Standee Product
  14. 14. People can particiapte in their personal space …
  15. 15. Other advantages for people … They don’t have to be standing at the kiosk to participate They can participate any number of times as no sms charges
  16. 16. Blue Tooth BLUES BLUE TOOTH • FotoLink has taken Bluetooth interactivity to new heights. • Now 32 users can interact simultaneously with the kiosk i.e FotoLink servers can support 32 sessions of information exchange at a particular point of time. • No. of sessions can be increased depending on client requirements.
  17. 17. Image Recognition Technology It is very robust – a. It can handle images at different angles. b. It can handle images in different lighting conditions. c. It can handle if images has been take in clutter.
  18. 18. !!! Winners !!!
  19. 19. Rajat Gupta Co – Founder, FotoLink Rajat.Gupta@fotolink.in +919348 517 617

×