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Social Media in Sport

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The Social Media in Sport presentation delivered on 27/09/2012 at Gateshead International Stadium, UK.

Many thanks to Umpf PR for creating the infographic used on slides 85-86.

Published in: Sports

Social Media in Sport

  1. 1. SOCIAL MEDIA IN SPORT TYNE & WEAR SPORT
  2. 2. WHAT WE’LL COVER• WHAT IS SOCIAL MEDIA?• UNDERSTANDING YOUR KEY MESSAGES.• A LOOK AT SIX OF THE MOST POPULAR SOCIAL MEDIA TOOLS.• EXAMPLES OF HOW THEY’VE BEEN USED WELL IN THE PAST.• WHO USES WHAT?• A BRIEF LOOK AT SOME OTHER SOCIAL MEDIA PLATFORMS.• Q&A
  3. 3. BUT FIRST…
  4. 4. WHATIS SOCIAL MEDIA?
  5. 5. “Social media is an umbrella term thatdefines the various activities that integratetechnology, social interaction and theconstruction of words, pictures, videos andaudio”Marta Kagan – MD, Espresso Marketing
  6. 6. THE OLD MODEL OFCOMMUNICATION
  7. 7. YOU ARE EXPOSED TO OVER3000MESSAGES A DAY
  8. 8. ADAPTOR DIE
  9. 9. THE NEW MODEL OF COMMUNICATION ISTWO WAY
  10. 10. BEFORE WE TALK ABOUTTHE TOOLS…
  11. 11. YOU NEED TO THINK ABOUT…
  12. 12. THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGESThe 5 Ps What I do What are the benefits?Product Place People PriceProcess
  13. 13. THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGESThe 5 Ps What I do What are the benefits?Product What are we offering? Place Where are we? Where are our customers? People Who are we targeting How do we arrive at the price? Price VFM? Why should customers choose us and not our competitors? Steps in the customer journey.Process The elements of service that the customer experiences
  14. 14. “Getting information offthe internet is like takinga drink from a fire hydrant”Mitchell Kapor
  15. 15. “Stories are all around us, in wordsand sounds, in what we see and in whatwe feel; everything is a story,everything tells a story.”Frank A. Mills – Photographer
  16. 16. FACTS ARE DOTS ON A SCREEN A STORY CONNECTS FACTS TO CREATESOMETHING MEANINGFUL
  17. 17. THE TOOLS
  18. 18. SO HOW DO THEYWORK?
  19. 19. Colleagues Friends of Friends friends Close friendsFamily Almost Old friends friends Ex-colleagues
  20. 20. Colleagues Friends of Friends friends Colleagues Close Colleagues Friends of Family friends Friends of Friends Friends friends friends Old Almost Close friends friends Ex-colleagues Close Family friends Family friends Old Almost Old Almost friends friends Ex-colleagues friends friends Ex-colleagues Colleagues Colleagues Colleagues Friends of Friends of Friends Friends Friends of friends friends Friends friends Close Close Family friendsFamily friends Close Family friends Old Almost Old Almost friends friends friends friends Old Almost Ex-colleagues Ex-colleagues friends friends Ex-colleagues Colleagues Colleagues Friends of Friends of Friends Friends friends friends Close Colleagues Close Family friends Friends of Family friends Friends friends Old Almost Old Almost friends friends Ex-colleagues Close friends friends Ex-colleagues Family friends Old Almost friends friends Ex-colleagues
  21. 21. YOUR FACEBOOK PAGEIS YOUR CHANCE TO… • INTERACT WITH YOUR MEMBERS • BUILD A COMMUNITY • ENGAGE AND ENCOURAGE NEW MEMBERS
  22. 22. Question Type Example QuestionSpecific Who do you think will win the World Cup?Yes or No Will Andy Murray win Wimbledon 2013?Timely Today is Sport Relief day, how are you joining in?Edgy Do you think School Sport should receive more funding?Photo What do you think of the photo of our new trophy cabinet?True or False True or False: Tiger Woods was 5 years old when he won his first competition?Direct Why do you think people love or hate sport?Preference Do you like indoor or outdoor football?Fun If you were stuck on a deserted island with one sports person, who would it be, and why?Events Are you planning to attend our family open day?Experience What is your favourite memory of our club last season?Humanistic Have you seen someone fall asleep while watching a match?Tips What is your favourite pub for a post match drink?Mad Lib Complete this sentence: The greatest thing I would give up for my sport is…?
  23. 23. WHAT IS TWITTER?
  24. 24. IT’S AMICROBLOG
  25. 25. EVERYONE(UNLESS YOU CHANGE YOUR PRIVACY SETTINGS)
  26. 26. SHARE
  27. 27. LISTEN
  28. 28. ASK
  29. 29. RESPOND
  30. 30. REWARD
  31. 31. KNOW-HOW
  32. 32. CHAMPION
  33. 33. TONE
  34. 34. TWITTER Goal: Spread the message and capture a new audienceStrategy: Started with daily tweets on events, competitions and general informationResult: In four months over 100 people emailed ‘golf tweet’ and attended sessions. Surrey Golf now has over 1,700 followers!
  35. 35. #coachingfamilyShare good practice and documentation about coachingReaches around 13,800 Twitter users
  36. 36. HOW CAN YOU USE…
  37. 37. INSTRUCTIONAL
  38. 38. MEET THE TEAM
  39. 39. FACILITIES
  40. 40. BEHIND THE SCENES
  41. 41. EVENTS
  42. 42. TESTIMONIALS
  43. 43. OR YOU CAN SIMPLY ENTERTAIN!
  44. 44. BROADCAST YOURLOCATION
  45. 45. CLAIM
  46. 46. CONNECT
  47. 47. SHARE
  48. 48. CREATE
  49. 49. FANCY BECOMING AMAYOR?
  50. 50. NEW YORK’SGOT WINGS
  51. 51. THEPROFESSIONAL NETWORK
  52. 52. COMPANIES &INDIVIDUALS
  53. 53. THINK ABOUT YOURPROFILE PIC
  54. 54. AIM FOR 100% PROFILECOMPLETION
  55. 55. DON’T BE ALION(THAT’S LINKEDIN OPEN NETWORKER)
  56. 56. REQUESTINTRODUCTIONS
  57. 57. IT’S GOTAPPS
  58. 58. LINKEDIN BOUGHTSLIDESHARE
  59. 59. WHO USES WHAT?
  60. 60. OTHER PLATFORMSARE AVAILABLE
  61. 61. BLOGGING
  62. 62. A BIT LIKE WRITING ADIARY
  63. 63. IMAGE DRIVENPLATFORMS
  64. 64. PINTEREST IS ANONLINE PINBOARD BEING INCREASINGLY USED BY BUSINESSES
  65. 65. LAUNCHED IN2010
  66. 66. TO USE SERVICES YOU’LL NEED TOSIGN UP
  67. 67. THE GOOGLE+ GENERATION?
  68. 68. QUESTIONS
  69. 69. Xerxes Setna – xerxes.setna@tynewearsport.orgMatthew Briggs – matthew.briggs@tynewearsport.org www.tynewearsport.org www.facebook.com/tynewearsport www.twitter.com/tynewearsport

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