WHAT WE’LL COVER• WHAT IS SOCIAL MEDIA?• UNDERSTANDING YOUR KEY MESSAGES.• A LOOK AT SIX OF THE MOST POPULAR SOCIAL MEDIA TOOLS.• EXAMPLES OF HOW THEY’VE BEEN USED WELL IN THE PAST.• WHO USES WHAT?• A BRIEF LOOK AT SOME OTHER SOCIAL MEDIA PLATFORMS.• Q&A
“Social media is an umbrella term thatdefines the various activities that integratetechnology, social interaction and theconstruction of words, pictures, videos andaudio”Marta Kagan – MD, Espresso Marketing
THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGESThe 5 Ps What I do What are the benefits?Product Place People PriceProcess
THE FIVE Ps: WHAT ARE MY LEVEL 1 MESSAGESThe 5 Ps What I do What are the benefits?Product What are we offering? Place Where are we? Where are our customers? People Who are we targeting How do we arrive at the price? Price VFM? Why should customers choose us and not our competitors? Steps in the customer journey.Process The elements of service that the customer experiences
“Getting information offthe internet is like takinga drink from a fire hydrant”Mitchell Kapor
“Stories are all around us, in wordsand sounds, in what we see and in whatwe feel; everything is a story,everything tells a story.”Frank A. Mills – Photographer
FACTS ARE DOTS ON A SCREEN A STORY CONNECTS FACTS TO CREATESOMETHING MEANINGFUL
Colleagues Friends of Friends friends Close friendsFamily Almost Old friends friends Ex-colleagues
Colleagues Friends of Friends friends Colleagues Close Colleagues Friends of Family friends Friends of Friends Friends friends friends Old Almost Close friends friends Ex-colleagues Close Family friends Family friends Old Almost Old Almost friends friends Ex-colleagues friends friends Ex-colleagues Colleagues Colleagues Colleagues Friends of Friends of Friends Friends Friends of friends friends Friends friends Close Close Family friendsFamily friends Close Family friends Old Almost Old Almost friends friends friends friends Old Almost Ex-colleagues Ex-colleagues friends friends Ex-colleagues Colleagues Colleagues Friends of Friends of Friends Friends friends friends Close Colleagues Close Family friends Friends of Family friends Friends friends Old Almost Old Almost friends friends Ex-colleagues Close friends friends Ex-colleagues Family friends Old Almost friends friends Ex-colleagues
YOUR FACEBOOK PAGEIS YOUR CHANCE TO… • INTERACT WITH YOUR MEMBERS • BUILD A COMMUNITY • ENGAGE AND ENCOURAGE NEW MEMBERS
Question Type Example QuestionSpecific Who do you think will win the World Cup?Yes or No Will Andy Murray win Wimbledon 2013?Timely Today is Sport Relief day, how are you joining in?Edgy Do you think School Sport should receive more funding?Photo What do you think of the photo of our new trophy cabinet?True or False True or False: Tiger Woods was 5 years old when he won his first competition?Direct Why do you think people love or hate sport?Preference Do you like indoor or outdoor football?Fun If you were stuck on a deserted island with one sports person, who would it be, and why?Events Are you planning to attend our family open day?Experience What is your favourite memory of our club last season?Humanistic Have you seen someone fall asleep while watching a match?Tips What is your favourite pub for a post match drink?Mad Lib Complete this sentence: The greatest thing I would give up for my sport is…?
TWITTER Goal: Spread the message and capture a new audienceStrategy: Started with daily tweets on events, competitions and general informationResult: In four months over 100 people emailed ‘golf tweet’ and attended sessions. Surrey Golf now has over 1,700 followers!
#coachingfamilyShare good practice and documentation about coachingReaches around 13,800 Twitter users