Merck & Co Presentation

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Merck & Co Presentation

  1. 1. Merck & Co. Inc. A Pharmaceutics Information System
  2. 2. Research Develop Produce Distribute
  3. 3. Merck as a whole…
  4. 4. Business Goals and Objectives • “The mission of Merck is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return”
  5. 5. What information system? Customer Relationship Management Profit Pricing Precision
  6. 6. The Merlin Sequence Data purchased from IMS Data loaded on to Oracle Database Users use decision support tool to form reports Reports are sent to various departments for decision making
  7. 7. Merlin • Third Party Data Collection through IMS – Costs $20 million per year. • Data Collected includes – “HCP [Hospital Casemix Protocol] performance data – market data – activity data – plan data • Uses a reporting tool to form reports and
  8. 8. Merlin • Uses a Microsoft OS • Oracle Database and DBMS • MicroStrategies vendor for the support tool • Much of the system was customized in house. • One of many complex systems Merck uses.
  9. 9. Utilization of the CRM Executives Supply Chain Accounting Marketing Sales Management
  10. 10. IS and Strategic Advantage • Pricing • Uniqueness – Inventory – Patents – Storage – Secrets – Waste – Usefulness – Transport – Generics – Theft – Development Cost – Damage – Cost of Inventory – Research – Ability to relocate? – FDA Approval
  11. 11. CO$T$
  12. 12. “The Merlin CRM is what engulfs this whole process and makes the whole thing work.” • Sources: – Eileen Moyer. Email Interview – Merck.com/about/mission/html – Merck.com/merckhelps/

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