Social Media Optimisation

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We need to rethink SMO, because right now it's more focussed on gaining traffic. Traffic is the only goal when marketing online, we need socially optimize our brands online.

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Social Media Optimisation

  1. 1. Tyler Reed Creative Strategist
  2. 2. technical 3 things theoretical practical 1. Social Media Optimisation 2. Value of Social Networks 3. Advertising with Social Media
  3. 3. but first...
  4. 4. Social Media Optimisation for marketers this was true 6 – 12 months ago “A process of optimizing your site/blog to be more visible in social media searches and sites, more easily linked by other sites and more frequently discussed online in a blog post and other social media.” – Rohit Barhgava now it’s just a part of SMO.. we’ll get to that in a moment..
  5. 5. Optimising Your Site some technology and practices you can use • Blogging • Comments / Trackbacks • RSS • Push‐to 

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