Future of Mobile Targeting

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Future of Mobile Targeting

  1. 1. Future of Mobile Targeting<br />
  2. 2. I’m 21 -based in Johannesburg and use<br />an iPhone on the Vodacom network.<br />is your brand relevant to me? <br />I’ve thrown in my age to increase the probability of relevancy<br />
  3. 3. some information remains constant<br />
  4. 4. <ul><li> handset information
  5. 5. location (country and city)
  6. 6. network operator
  7. 7. date and time</li></ul>some information remains constant<br />we can almost always get our hands on the following real time information<br />
  8. 8. device targeting<br />
  9. 9. <ul><li> make and model
  10. 10. operating system
  11. 11. messaging capabilities
  12. 12. browser capabilities
  13. 13. multimedia capabilities</li></ul>device targeting<br />knowing handset information assists in displaying ads correctly too<br />
  14. 14. location based targeting<br />
  15. 15. <ul><li> specific events
  16. 16. nearby stores
  17. 17. small / local brands</li></ul>location based targeting<br />location targeting enables small brands to play the game too<br />
  18. 18. network targeting<br />
  19. 19. <ul><li> network operator
  20. 20. wifi targeting
  21. 21. network specific capabilities</li></ul>network targeting<br />wifi usage is growing on smart phones<br />
  22. 22. time targeting<br />
  23. 23. <ul><li> specific events
  24. 24. targeting during peak times
  25. 25. your audiences’ usage time</li></ul>time targeting<br />date and time targeting can also optimize ad spend<br />
  26. 26. I’m a 21old malebased in Johannesburg and use an iPhone on the Vodacom network. I am interested in sport, music, movies, businessand technology.<br />is your brand relevant to me now? <br />
  27. 27. varying information<br />
  28. 28. <ul><li> demographic information
  29. 29. contextual data
  30. 30. publisher profiles
  31. 31. social network profiles
  32. 32. network operator profiles</li></ul>varying information<br />this information is gathered from various 3rd parties<br />
  33. 33. I’m a 21old malebased in Johannesburg and use an iPhone on the Vodacom network. I am interested in sport, music, movies, businessand technology.<br />I am on prepaid and I call more than I sms.<br />is your brand relevant to me now? <br />I’m nowhere near the coast, don’t show me a surf board ad!<br />
  34. 34. to obtain relevancy one must mix technology components and demographic information precisely.<br />relevancy is a mixture<br />the more data you have, the higher the probability of relevancy<br />
  35. 35. measure and analyze<br />
  36. 36. <ul><li> try several targeting options
  37. 37. measure the success of each option
  38. 38. analyze the successes
  39. 39. optimize the failures
  40. 40. ultimately follow the numbers </li></ul>measure and analyze<br />
  41. 41. targeting and privacy<br />
  42. 42. let them come to you?<br />
  43. 43. <ul><li> top handsets in south africa
  44. 44. Samsung E250
  45. 45. Motorola V360
  46. 46. Nokia N70
  47. 47. use all the tools, see which fits best</li></ul>take this home<br />
  48. 48. THANK YOU<br />For your time<br /> Tyler Reed<br />mobile: 082 664 7797<br /> email: tyler@tinyimpact.com<br /> blog: www.tyler.im<br /> company: www.tinyimpact.com<br />20thof July 2009<br />about TinyImpact<br />TinyImpact is a company dedicated to enabling the mobile web and mobile applications through<br />advertising, analytics, commerce and publishing. Currently, TinyImpact has a large focus on mobile<br />advertising, offering a self serving mobile ad server with ad network aggregation capability.<br />

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