Brand Convention V2

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A presentation Tyler Reed & Mike Stopforth did at the Brands Convention.

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  • Brand Convention V2

    1. 1. Tyler Reed Chief Strategist Mike Stopforth CEO
    2. 2. Stork: Half-baked
    3. 3. Stork Lessons Learned <ul><li>Great stories build great brands! </li></ul><ul><li>Seth Godin - “be remarkable ” </li></ul><ul><li>Engage the connected customer </li></ul>
    4. 4. Relationships & Conversations <ul><li>Ordinary people doing extraordinary things </li></ul><ul><li>Blogs expand networks </li></ul><ul><li>Blogs are ongoing conversations </li></ul>
    5. 5. <ul><li>Youth want interaction </li></ul><ul><li>They’re smart , not arrogant </li></ul><ul><li>Viral, rapid , low cost, measurable branding </li></ul><ul><li>… what happens when it goes pear-shaped? </li></ul>
    6. 6. Vodacom Brand Assassination
    7. 7. Vodacom Brand Assassination
    8. 8. A New Measurement <ul><li>Social influence vs. monetary wealth </li></ul><ul><li>Prosumerism and crowdsourcing </li></ul>
    9. 9. Aston Martin Evangelism
    10. 10. Thank you! <ul><li>www.tylerreed.co.za </li></ul><ul><li>[email_address] </li></ul><ul><li>www.mikestopforth.com </li></ul><ul><li>[email_address] </li></ul>

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