Awesome Sauce Interweb

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A presentation I gave a while ago at Ogilvy JHB. A few thoughts and ramblings on digital marketing (web and mobile) and online privacy.

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  • Awesome Sauce Interweb

    1. 1. Awesome SauceInterwebthe ramblings of a digital native Tyler Reed +27 82 664 7797 tyler@tylerreed.com http://tylerreed.com
    2. 2. Our business is infested with idiotswho try to impress by usingpretentious jargon- David Ogilvy
    3. 3. Entrepreneur & SpeakerI have a passion for solvingproblemswith technology.I have an interest in almosteverything from advertising tophysics, from finance tophilosophy. I can be considered ajack of all trades, but I prefer theterm polymath.
    4. 4. the social media sceneused to look like this...a regular geek fest!
    5. 5. the social media sceneused to look like this...a regular geek fest!
    6. 6. the social media scene used to look like this... a regular geek fest! now it looks like this... all the jocks, emo kidsand their grandparentsare social media gurus!
    7. 7. the internet used to be a lot more anonymous Anonymity Online IRC Gaming Popular Online but not Offline Alternate Personas
    8. 8. it has always been a rebellious platform Anonymous / 4Chan Open Source / Hackers Protesters WikiLeaks
    9. 9. now we share our identity with almost anyone online Facebook Blogs Twitter Competition Sign-ups Profile Information age, location, interests Sharing moments
    10. 10. we take pictures and share them online Facebook / Flickr from Cats to Parties YouTube 48 hours of video every minute
    11. 11. we tell everyone who we are and where we are Facebook Places Foursquare - Used locally, quite active
    12. 12. we go even further and plot our jogging routes online NikePlus RunKeeper
    13. 13. we now spend even more time online than we used to We use computers every day at work at school at home multi-tasking
    14. 14. in fact we’re just a lot more connected to everyone, period. mobiles are always with us people can always reach us we can always see whats happenings constant access to information
    15. 15. most visited sites on the desktop and mobile web Desktop Web Mobile Web Google Facebook Facebook Google YouTube Wikipedia Yahoo YouTube Wikipedia ZAMob Bid or Buy My Opera News24 Dictionary.com Gumtree News24 Blogger Twitter Twitter Yahoo * Source - Opera Mini, State of the Mobile Web Report (April 2011) [in South Africa]
    16. 16. Internet Users real growth is going to happen7000000 faster access cheaper access more people connected525000035000001750000 0 2000 2009 2010 * Source - TimesLives, Blacks Take the Lead in Internet Use (April 2011) [in South Africa]
    17. 17. Whites Blacks Other better demographic representation of population 60 reach is broader 45% of Internet Users 30 15 0 2004 2010 * Source - TimesLives, Blacks Take the Lead in Internet Use (April 2011) [in South Africa]
    18. 18. 10 million mobile web users in mzansi
    19. 19. daily distribution of activity on the mobile web10% 9% 18% 18% 21% 24% 0 - 4h 4 - 8h 8 - 12h 12 - 16h 16 - 20h 20 - 24h * Source - Opera Mini, State of the Mobile Web Report (May 2010)
    20. 20. Thank You Tyler Reedtyler@tylerreed.comhttp://tylerreed.com +27 82 664 7797

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