CES 2013 | High Level Takeaways from Mobile Product / Services Perspective
CES 2013 TakeawaysMobile Product Perspective 1/15/2013
Primary takeaways 1. This year was the “Wireless CES” 2. Hardware and network are not a bottleneck for new services 3. Connected devices are the rule, not the exception 4. Apps and content define winning devices 5. New paradigms in displays and UIAreas impacting ECSOther Notable TechnologyPhotosOVERVIEW
Primary Takeaways > 1. This year was the “Wireless CES” Canon PowerShot N – built in WiFi to share photos and videos via social media or wirelessly connect to your Lenovo IdeaCentre Horizon Table PC – an iOS/Android device upright PC that can be un-tethered and Nvidia “Project Shield” – Android laid flat for multi-person use powered gaming “console” Everything is mobile. More manufacturers are coming out with high end tablets (e.g. Lenovo, ASUS) across Android and Windows platforms. • Lenovo even released a family-focused 27" touch screen PC that either stands upright or lays flat - and can use via built in battery (so no wires except to charge). • There is also a focus on lower cost smartphones and “smart” cameras with WiFi and apps built in. Wireless power sources and chargers were also showcased. Cleaning robots, smart forks, and health sensors all had accompanying mobile apps. • NFC and Bluetooth were both featured to show automated functionality and interconnectivity between devices. • Nvidia unveiled a new mobile gaming console that is like an Xbox controller + smartphone taped together -- running Android and Nvidias Tegra 4 chipset.
Primary Takeaways > 2. Hardware and network are not a bottleneck for new services Samsung Exynos Chipset Various industries powered by Verizon’s “pipes” Moores Law - type advances continue in CPU/GPU performance, network capacity, screen resolution, etc. • Embedded processing power is not a hindrance - we have ample processing power thanks to partnerships with ARM and their incessant focus on better energy consumption with every improvement in speed / performance. • We are seeing PC-like power in smartphones and tablets now. Likewise is true with high-def displays. • Verizon and AT&T looking at deploying 4G LTE Advanced later this year, and Verizon hinted at 5G / 6G not long after.
Primary Takeaways > 3. Connected devices are the rule, not the exception Ford’s hardware, software, and content partners LG’s refrigerator featuring smart share to send recipe to LG range Completely dependent on having a content ecosystem, which is dependent on operating and development standards for software across connected device verticals TVs and the Connected Home. Ultra HD / 4k displays (4096x2160 or 3840x2160 resolution) are the next “standard” in connected, high def displays - only a handful of movies, tv shows, apps, currently work well with them though. • "Second screen experience" - apps and wireless protocols like NFC and Bluetooth used to go seamlessly between TV content and smartphone/tablet content. • Smart TV Alliance consortium formed to provide a single set of guidelines and platform for developers and partners to build content for consumption via TV screens. Pushing HTML5 as the development environment of choise, and will release SDK based on web standards. 3D not as prevalent as next gen of high def TVs Vehicles. Smartphone docking and app integration along with digital dashboard consoles (running apps) were focus. • Ford announced developer SDK and really wants people to build apps for them: developer.ford.com. Pioneer sponsored a hackathon to build the next generation of in-car apps. • Folks who spoke on industry emphasized relevance to in-car experiences, use cases, and interaction controls.
Primary Takeaways > 4. Apps and content define winning devices Above: Dacor’s Android powered connected Chryslers UConnect oven “infotainment” system using Android app for Left: LG’s smart TV with in-car controls and library of HTML5 web interface with apps dashboard Far Left: Samsung’s smart TV content Related to #3, with every device that was showcased, supporting apps, content, cloud / home network based services were also featured. These really stole the show at CES – more so than the hardware itself • Your smartphone is essentially becoming a "remote" for your life. • Expectation is that apps (especially for entertainment or lifestyle apps) will need to work everywhere, but optimized for each context, platform, and display. • Social media, interactions, and influences further augment engagement via these connected devices.
Primary Takeaways > 5. New paradigms in displays and UI LG’s gesture controls showcased along with its Magic Remote which now integrates voice control for smart TVs Samsung YOUM flexible OLED screen for Windows phone and Android-based prototype Samsung introduced its YOUM flexible displays which opens up new form factors and screen real estate possibilities and LG introduced 3D curved OLED screens. On the UI side, machine vision (for gestural controls), haptics (for more "immersive" touch screen experience), and voice controls are all being integrated so that users have the best controls for the right context.
Areas Impacting ECSThere is tremendous opportunity to offer value-added services to consumers given2013 trends exhibited at CES this year. Connectivity (both wireless broadband andclose range communications), apps, and easily digestible content for consumers stolethe show. Areas that will impact our business the most include:1. Defining and differentiating our products for "lean back" modes (via TV, tablet while at home, in a car) vs "lean forward" (smartphone while traveling, desktop PCs)2. New paradigms in UI (voice, gesture) and contextual switching for content (e.g. Smartphone NFC + Bluetooth TV)3. Screen and connectivity divergence will require thoughtful approach to “responsive” vs dedicated architecture and (from server layer to front end)4. Increasing comfort with cloud-based services and consumer expectation of fast and seamless access (everything should “just work” everywhere)5. Connected device security
Other Notable Technology• Pebble• Luminae keyboard• HAPIfork• Misfit Shine• Oculus Rift• Withings Smart Activity Trackers• Tactus – Tactile Touchscreen• Tobii – Eye Tracking• Real time video encoding and streaming (evolution of H.264/MP4)