50+ SEO TIPS AND TRICKS FOR Things You Should and POWERFUL SEARCH Shouldnt Do ENGINE OPTIMIZATION for SEO
SEO TIPS 50+ SEO tips and tricks you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if youve got some of the factors, you may not have ever ything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the beginning… High Priority Medium Priority Low Priority Avoid Avoid or Get Banned
SEO TIPS Write great content (HIGH PRIORIT Y) Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people wont stick around on your site and search engines wont find your site valuable. Write unique content (HIGH PRIORIT Y) Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages . Add new content all the time (HIGH PRIORIT Y) Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings. Create a great keyword phrase (HIGH PRIORIT Y) The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldnt try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.
SEO TIPS Choose a phrase t hat is popular, but not too popular (HIGH PRIORIT Y) When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter -intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. Its better to try to optimize for keywords that you can rank higher. Youll get more page views from a less popular keyword when youre on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines. Write an accessible site (HIGH PRIORIT Y) Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages. Use the keyword phrase in your t itle t ag ( HIGH PRIORIT Y) The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.
SEO TIPS Get a domain with your keyword phrase (HIGH PRIORIT Y) Putting your keyword phrase in your domain name is a great way to optimize for that phrase. Use the keyword phrase in your URL ( HIGH PRIORIT Y) Even if you cant get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there . Use your keyword phrase a lot, but not too much ( HIGH PRIORIT Y) The ratio of your keywords to the rest of the text on your page is called the keyword density. Its impor tant to repeat your keywords in your document, but not too much . Keyword density should be between 3 and 7% for your primar y keyword phrase and 1 -2% for any secondar y keywords or keyword phrases.
SEO TIPS Use your keyword phrase in headlines (HIGH PRIORIT Y) H e a d l i n e t a g s ( h 1 , h 2 , h 3 , et c . ) a r e a g r e a t p l a c e to u s e yo ur key w o r d p h r a s e a n d s e c o n da r y key w o r d s . S e a r c h e n g i n e s r e c o g n i z e t h a t h e a d l i n e s a r e m o r e i m p o r t a n t t h a n t h e s u r r o un d i n g tex t , a n d s o a s s i g n g r e a te r v a l u e to key w o r d s f o u n d t h e r e . U s e y o ur key w o r d p h r a s e i n a n c h o r t ex t o f l i n k s ( H I G H P R I OR IT Y ) L i n k tex t i s a n o t h e r g r e a t p l a c e to p u t yo u r key w o r d p h r a s e . L i n k s s t a n d o u t o n m o s t We b p a g e s , a n d s o a r e g i v e n h i g h e r p r i o r i t y t h a n s u r r o un d i n g tex t . A s k o t h e r p e o p le f o r l i n k s t o y o u r p a g e ( H I G H P R I OR IT Y ) A g r e a t w ay to g et i n b o un d l i n k s i s to s i m p l y a s k f o r t h e m . B u t r e m e m b e r t h a t ex c e s s i ve c r o s s - l i n k i n g c a n b e v i ew e d a s s p a m my, s o b e c a r e f ul a b o u t t r a d i n g l i n k s o r o t h e r w i s e b u y i n g l i n k s o n ex te r n a l s i te s . Tr y t o g e t y o u r key wo r d p h r a s e i n s id e i n c o m i n g l i n k s ( H I G H P R I O RI T Y ) I n b o u n d l i n k s a r e a g r e a t w ay to i m p rove yo ur p a g e r a n k . B u t yo u c a n t r e a l l y c o n t ro l h o w p e o p l e l i n k to yo u r p a g e s . C h a n c e s a r e t h ey w o n t u s e a p h r a s e t h a t h a s a ny t h i n g ev e n r e m o te l y c l o s e to yo ur key w o r d p h r a s e . Re m e m b e r t h a t t h ey a r e d o i n g yo u a f av o r b y l i n k i n g to yo u . I f i t m a ke s s e n s e , yo u c a n a s k t h e m to c h a n g e t h e tex t o f t h e l i n k , b u t b e c a r e f ul, a s p e o p l e c a n b e v e r y to uc hy, a n d yo u m i g h t j u s t g et yo ur l i n k r e m ov e d .
SEO TIPS Tr y to g et links from reputable sites ( HIGH PRIORIT Y) Reputable sites that link to you will increase your reputation. Af ter all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appear s in search engines and its Google PageRank . Also, . edu sites have a higher reputation because they represent schools and universities. Tr y to g et links from similar sites (HIGH PRIORIT Y) Inbound links from sites similar to your own are impor tant as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility. Tr y to g et links from . edu, and . g ov sites ( HIGH PRIORIT Y) Sites that are on . edu and .gov top-level domains have a large amount of credibility because they are ver y dif ficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.
SEO TIPS Keep your site content inside one theme (MEDIUM PRIORIT Y) The theme or topic of your entire site is important as well. If you have a lot of pages all around one basic theme, that will lend more credibility to each page that follows that same theme. Keep your site live as long as possible (MEDIUM PRIORIT Y) Older pages (at the same domain) will rank higher than newer ones. Create a sitemap (MEDIUM PRIORIT Y) Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. Its not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well . Create an XML sitemap or Google sitemap (MEDIUM PRIORIT Y) Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. Its not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
SEO TIPS Use 301 redirects for permanent redirects (MEDIUM PRIORIT Y) When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use. Use 302 redirects only for long or ugly URLs (MEDIUM PRIORIT Y) HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user -friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.
SEO TIPS Get as many inbound links as you can (MEDIUM PRIORIT Y) Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links from high-reputation sites are better than 10 links from link farms. Put your keyword phrase in the first paragraph (MEDIUM PRIORIT Y) Repetition of your keyword phrase is important in your content. But its especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up its priority. Put your keyword phrase at the top of the HTML (MEDIUM PRIORIT Y) More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase