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Design Thinking Mind


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Design Thinking Mind

  1. 2. In a constrained environment and needing new ideas? Design Thinking.. A new way…
  2. 3. What is “Design Thinking” anyway? Roger Martin, the Dean of Rotman Business School provides what might be the simplest and robust definition of design thinking… “ a way of approaching business problems in the same way that the designer approaches a design problem.” A designer is anyone who plots change for the better…
  3. 4. Key Principle: It is insight driven not data driven It begins with discovering unmet needs… & ends with creating new opportunities for clients/customers
  4. 5. Harsh Jawharkar, University of Chicago Business school
  5. 6. Begins with the Challenge Question? How do we…?
  6. 7. 4 Steps <ul><li>Do some field work </li></ul><ul><li>Analyze the results </li></ul><ul><li>Ideate and prototype </li></ul><ul><li>Test the idea </li></ul>
  7. 8. Step 1: Do some field work Understand their context Know your client
  8. 9. Watch
  9. 10. Listen What stories are being told?
  10. 11. Record and Document
  11. 12. Step 2: Analyze the results
  12. 13. Data, observations and stories
  13. 14. Create 3 Personas
  14. 15. An Example: Oma <ul><li>Biography </li></ul><ul><ul><li>77 years old </li></ul></ul><ul><ul><li>Independent living in a senior’s home </li></ul></ul><ul><ul><li>Has two sons in Toronto </li></ul></ul><ul><ul><li>Most of her friends have passed away </li></ul></ul><ul><ul><li>Hasn’t been driving for a few years now </li></ul></ul><ul><ul><li>Sometimes feels lonely </li></ul></ul><ul><ul><li>Has a help come in once a week </li></ul></ul><ul><ul><li>Would like to be able to read more </li></ul></ul>
  15. 16. An Example: Oma <ul><li>Health </li></ul><ul><ul><li>Has trouble sleeping from time to time. Will wake up in the early hours and often not get to sleep again for 2-3 hours </li></ul></ul><ul><ul><li>A little arthritis in her hands </li></ul></ul><ul><ul><li>Has had heart attack and recovered nicely </li></ul></ul><ul><ul><li>Can move about, perhaps not quite as quickly as she could 10 years ago </li></ul></ul><ul><ul><li>Sometimes has a rest in the afternoon </li></ul></ul>
  16. 17. An Example: Oma <ul><li>Technology </li></ul><ul><ul><li>Has never used a computer before, and is a little nervous about them </li></ul></ul><ul><ul><li>Has a land line phone, and sometimes misplaces the receiver </li></ul></ul><ul><ul><li>Uses the microwave to prepare many of her meals </li></ul></ul><ul><ul><li>Watches a great deal of television, does not use a videorecorder </li></ul></ul>
  17. 18. An Example: Oma <ul><li>Goals </li></ul><ul><ul><li>To not be lonely </li></ul></ul><ul><ul><li>Keep in touch with her sons and their families </li></ul></ul><ul><ul><li>Avoid frustrating technology experiences! </li></ul></ul><ul><ul><li>Not be reliant one anyone </li></ul></ul>
  18. 19. 3. Ideate and prototype Artist: Peter Kiss, Vancouver
  19. 20. New possibilities
  20. 21. Collaborate and connect… Multi – discipline- unexpected solutions when people approach problems from different points of view
  21. 22. Draw it…
  22. 23. Collage it…
  23. 24. Create an Idea Wall…
  24. 25. Mind Map it…
  25. 26. Act it out
  26. 27. Step 4: Test the Idea
  27. 28. Pilot and get feedback Is it?
  28. 30. Dr. Bastiaan [email_address] +1 416 624 2094 New solutions New ideas New possibilities