SKT Business Strategy of WCDMA

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SKT Business Strategy of WCDMA

  1. 1. SK Telecom WCDMA 2007. 6. 15
  2. 2. . WCDMA . WCDMA
  3. 3. . WCDMA 1. – CDMA, WCDMA, WiMAX Network 3G 3G Network* 4G ~ ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11~ DO Rev.B DO Rev.0 DO Rev.A Rev.C (UMB) CDMA ~46M 2.4M/153.6K 3.1M/1.8M 100M/60M MIMO ’02.1 Data QoS By-Pass HSPA+ WCDMA(R4) HSDPA(R5) HSUPA(R6) LTE WCDMA ~50M 1.8M/384K 384K/384K 7.2M/5.76M 100M/60M MIMO ~ 3.6M/384K ’04 ~ 14.4M/5.76M By-Pass WiMAX WiMAX 802.16m WiMAX Wave Wave (WiBro) 20M/5.5M ~ 50M 100M/60M MIMO As-Is IMT-2000 Enhanced IMT-2000 IMT-Advanced * ITU CDMA-1X 3rd Generation , MIC ITU CDMA-1X 3G (`02. 2. 20) v
  4. 4. . WCDMA 1. – WCDMA WCDMA Circuit , Mobile Broadband, Global Standard, USIM quot; 7 “Communication Data ” Visual Comm. Circuit Circuit Data SVC Circuit + Packet = Multi-Access 14.4M D/L Web-like Concept Web- Mobile Z SVC Broadband HSUPA Upload 3GPP* Spec Global Global Synergy Global Standard Global Platform / Spec Global Sourcing Smart Card One Chip USIM USIM quot; Convergence SVC *3GPP(3rd Generation Partnership Project)
  5. 5. . WCDMA 2. – Global WCDMA 3G Mainstream , 3G Network / Network 3G ( : `06 `07 `08 `09 `10 CAGR (`10 ) ) WCDMA 101 187 314 444 571 54% Western Europe Asia-Pacific North America iDen CDMA 332 380 424 463 494 10% (7%)WCDMA WCDMA (15%) GSM GSM GSM 2,080 2,344 2,505 2,603 2,673 6% (30%) (22%) (38%) GSM 1X WCDMA (50%) (23%) Global (62%) 2,608 2,956 3,259 3,514 3,738 EV-DO 1X(6%) EV-DO (32%) * Source : OVUM (`07.1) (14%) * Source : OVUM (`07.1) WCDMA , `10 / CDMA Major 7 * CDMA - GSM WCDMA Migration (Verizon / Sprint Nextel / KDDI 7)
  6. 6. . WCDMA 2. – Global WCDMA(HSDPA) * quot; WCDMA(R4) WCDMA(HSDPA) WCDMA(R4) 72 , WCDMA(HSDPA) 58 , 162 115 Middle East / Afica America Asia-Pacific (9 ) (5 ) (12 ) Europe (32 ) GSM WCDMA WCDMA N/W * Source : GSA(’07.5) * Source : GSA(’07.5) 78 , 168 Commitment WCDMA 1.15 (`07. 1Q) 264 HSDPA Devices Launched
  7. 7. . WCDMA 3. – WCDMA WCDMA `09 WCDMA , Drive Gap v WCDMA CDMA / WCDMA Market Size 459 ( : ) 380 309 `09 WCDMA 210 223 212 CDMA 182 154.3 213 141 208 78.5 WCDMA CDMA 2006 2007 2008 2009 2010 2011 î * Source : Informa Tlecoms & Media, Future Mobile Handsets * Note: CDMA 1X DO Economy of Scale CDMA / WCDMA WCDMA ( : ) • H/W Spec. Local Vendor 550 WCDMA 500 Vendor v 450 CDMA • Mid & Low Tier WCDMA 400 (EV-DO) 350 / CDMA 300 2007 2008 2009 2010 2011 * Source : Internal Analysis
  8. 8. : WCDMA , WCDMA 7 WCDMA WCDMA WCDMA (n = 500) 6.6% (n = 1,000) 8.6% • (28%) (23%) (49%) 3.2% (56.8%) 18.4% (51%) USIM 7 (32%) 6.8% • WCDMA (39%) 0.6% (18.0%) (25%) 0.6% 27.4% 16.8% • / 01N ( ) (10.0%) (n = 1,000) 70% 55% Z 48% 11.0% WCDMA , 8% 16% 21% WCDMA - WCDMA WCDMA Factor 01N 7 *Source: Survey, `07.5
  9. 9. . WCDMA . WCDMA
  10. 10. . WCMDA 1. WCDMA WCDMA Market / / Global/ , WCDMA WCDMA WCDMA • Data , Comm. • 01N , • WCDMA Coverage Roaming, USIM N/W WCDMA WCDMA • CDMA, WCDMA Migration ,, • WCDMA Migration • CDMA Network WCDMA // / /Global/ , Global/ ,, Global Global Global • Global Market Leadership Market Leadership • BMA, Freemove, TD-SCDMA 7 WCDMA • WCDMA 3G Mainstream , • Global 3G Market Leadership Market Leadership • , , , , • 3G Initiative Comm. 7 Infra , M/S • / / 7 Market Leadership
  11. 11. . WCDMA 2. (1) Visual, Internet, Global, Convenience Concept 3G Communication Comm. Visual Global Expansion MIM* Visual Comm. Comm. Biz Comm. Biz Visual Text Visual UCC Data Internet Comm. Contents, UI 7 Web-like Data Biz Data Biz Contents F/B* g in Global Voice g sa es M Internet Global e pl Contents ¡ im   , D/L ¡ S Domain   CP © ¨ § ¦ ¥ ¤ £ ¢ Data Convergence Convergence Convenience Biz Biz Life Infra / MONETA Chip USIM Life-infra Multi-Device H/S Convergence *MIM(Mobile Instant Messenger), F/B(Full Browser)
  12. 12. . WCDMA 2. (2) 3G / “Visual Comm. ” “Global ” UCC Global 107 (6.15 ) Global WCDMA 33 ( , 6.15 ) (Global) VU PC Card Global (Visual) VU ( ) USIM WCDMA (Visual) (Convenience) (WCDMA EV-DO *) “USIM Convergence” “Mobile Broadband ” USIM QVGA TV, VOD USIM T Money ( ) USIM M-Stock, QVGA quot; Web-like MBANK ( ) QVGA (Internet) (Internet) “Mobile Internet Access” “Web-like ” WCDMA + WiBro DBDM T LOGIN ( , , , ) PMP T LOGIN UCC Portal ( ) Mobile Web Viewer , Full Browser ( ) / e-mail ( ) *Global 7 WCDMA Network
  13. 13. . WCDMA 3. CDMA Network WCDMA WCDMA Network 2006 2007 ` 06.3Q ` 06.4Q ` 07.1Q ` 07.2Q 1994 CDMA ` 8 , 48 06. 2003 ` 06.10 , 84 3G ` 3, 07. (CDMA 2000 1X EV-DO) 2006 HSDPA(H/S) 2,000 2007 6~ HSUPA : 75% : 82% : 99% : 8% : 14% : 91%
  14. 14. . WCDMA 4. Global Global Standard WCDMA , Sourcing Global 7 CDMA Global - GSM / WCDMA: , , 7 130 CDMA Inbound • Outbound - , , 7 WCDMA • Inbound CDMA , Global Z • - , MMS, NATE, MONETA 7 Global Global Alliance , , 7 - BMA , BMA-Freemove MOU • Global Alliance Global Interoperability • Global - 3GPP, OMA MMS, Browser, VOD - / Global • WCDMA / Global Vendor Sourcing Global Sourcing - Line-up • Global Vendor Sourcing Global Sourcing • Global Vendor / - Global Vendor , Data,
  15. 15. . WCDMA 5. Market Leadership , WCDMA / CDMA 2007 WCDMA 150 “WCDMA 150 ” 2007 WCDMA , , 7 ` 07 Resource WCDMA • 2007 HSDPA SBSM 20 - WCDMA Line-up WCDMA • Data Biz Potential Non WIPI • - 30 /10 - Mobile Web Plus Data • WCDMA / 1,000 • WCDMA / (10,000 ) 3 • ‘Live on 3G+’ Theme Comm. , Value Proposition Communication Comm.
  16. 16. )4%1quot; 5IBOL :PV

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