How to succeed with Social Gaming in Europe – Thorbjörn Warin

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Social Marketers Summit | CZ 2010

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How to succeed with Social Gaming in Europe – Thorbjörn Warin

  1. 1. 1<br />Social Games<br />ThorbjörnWarin , Head of Marketing<br />wooga<br />
  2. 2. > Social Gaming> wooga> Business Opportunities<br />2<br />
  3. 3. > Social Gaming> wooga> Business Opportunities<br />3<br />
  4. 4. 4<br />
  5. 5. Games are forgamers<br />5<br />everyone<br />Playing games is a core human desire,like listening to music or reading stories<br />But gamers represent only a small partof those who like playing games (=everyone)<br />
  6. 6. The Age of Facebook<br />6<br />
  7. 7. 500m unique users per month<br />Photo sharing<br />#1 site by time spent<br />250m per day<br />70% use apps<br />7<br />Video<br />Mobile<br />
  8. 8. 8<br />550,000 apps & games<br />Only 250 (0.05%)have over 1m MAU<br />
  9. 9. Virtually all top Facebook games developers are social games specialists<br />9<br />Data: Aug 2010; Source: AppData.com<br />
  10. 10. And the money…?<br />10<br />Freemium<br />Virtual goods<br />Ad funded<br />Data: Aug 2010; Source: AppData.com<br />
  11. 11. Social Gaming companies<br />11<br />THQ<br />Stock value $241m <br />Playfishpricetag $400m <br />Ubisoft<br />Stock value $639m <br />Playdompricetag $763m <br />EA<br />Stock value $5,15b <br />Zynga<br />est. value $5,00b <br />
  12. 12. > Social Gaming> wooga> Business Opportunities<br />12<br />
  13. 13. wooga – world of gaming<br />13<br />Localization & <br />Emotional Attachment<br />
  14. 14. Brain Buddies<br />14<br />Releasedsummerof 2009<br />+10 million total uniqueplayers<br />Monetization = t-shirtshop<br /> Most popular „braingame“ on Facebook<br />
  15. 15. Bubble Island<br />15<br />ReleasedFebruary 2010<br />AwardedBest Social Game in August 2010<br />Monetization = extra boosters, „save points“ <br /> Emotional engagementkeytosuccess<br />
  16. 16. 16<br />Released May 2010<br />+3 million MAU andgrowing<br />Monetization = virtualgoodsandboosters<br />
  17. 17. 17<br />Released May 2010<br />+3 million MAU andgrowing<br />Monetization = virtualgoodsandboosters<br />
  18. 18. Localize!<br />18<br />
  19. 19. 19<br />FrontierVille<br />Restaurant City<br />Monster World<br />
  20. 20. 20<br />LocalizationChecklist<br />[✔] Support different character sets ( accents, umlauts, etc )<br />[✔] Support different languages within the game ( XML-file )<br />[✔] Certain languages are wider( english +50% )<br />[✔] No text embedded in images<br />[✔] Localize customer care<br />[✔] Localize fan page posts<br />[✔] Localize payment<br />[✔] Localize virtual goods<br />
  21. 21. > Social Gaming> wooga> Business Opportunities<br />21<br />
  22. 22. Business opportunities: brands<br />22<br />Usesocialgamestogrowyourown Facebook presence<br />Targetedoffers<br />Integrated offers<br />
  23. 23. Business opportunities: marketers and affiliates<br />23<br />„SocialAffiliateNetowrks“ <br />Performance baseddirectresponsemarketing<br />
  24. 24. 24<br />Thanks!<br />wooga.com/jobs (+20 open positions!)<br />tw@wooga.com<br />

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