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1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKE...
Over 560 millionpeople.<br />20 countries.<br />2 mainlanguages.<br />8% of the total global online population.<br />Faste...
Social Networks reached 82,7 MM unique visitors in 2010; a 69% <br />increase compared to 2008.<br />
Social Media showed a bigger growth than overall Internet.<br />This gain is more significant with a younger demo.<br />
While Facebook shows a more granular presence in the region,<br />Orkut, Twitter and Formspring are mostly Brazilian pheno...
76,8%<br />Reach<br />
20%<br />Reach<br />72,4%<br />Reach<br />
WHY?<br />
Top Orkut Communities in Brazil:<br />“I Hate to Wake Up Early”: over 6 million members.<br />“I Love My Mom”: over 5 mill...
Brazilian Orkut users:<br /><ul><li> visit the social network 37 times monthly in average.
 spend around 5 hours in the site monthly.
 organize themselves in social circles and topics of interest.</li></ul>Brazilian Facebook users:<br /><ul><li> visit the ...
 spend around half an hour in the site monthly.
 share mostly 3rd party content.</li></li></ul><li>1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GA...
If social media is all about a 2-way communication, why would social advertising be any different?<br />
Advertising AT people.<br />Contextual failure.<br />People are in social networks to connect, show off, have fun.<br />Us...
Advertising WITH people.<br />Engaging experiences.<br />Social graph makes ads relevant.<br />Viral growth.<br />Social C...
1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKE...
FACT: social gaming is changing people's lives through <br />commitment mechanics.<br />SOCIAL > GAMING<br /><ul><li> Esta...
 All about sharing.
 Ads spread organically.
 Revenue models still confusing.
 Influence behavior.
 All about levelling up.
 Ads are part of the gaming experience.
 Proved revenue streams.</li></li></ul><li>Opportunities for Game Localization<br />Localize your story, don’t just transl...
Bola Social Soccer<br />Users choose real sponsors.<br />Sponsors rewards upon achievements.<br />The World Cup factor.<br...
What’s next?<br />A challenging attempt to make sustainability not only a cool concept but also an achievable goal among p...
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Social Market in Brazil - Miguel Dorneles a Alexandre Formagio

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Volná prezentace specifik brazilského sociálně-mediálního trhu – Miguel Dorneles (Fox Brazil) a Alexandre Formagio (Media Education)

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Social Market in Brazil - Miguel Dorneles a Alexandre Formagio

  1. 1.
  2. 2.
  3. 3. 1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKETING<br />5. A MORE CONNECTED MEDIA<br />
  4. 4. Over 560 millionpeople.<br />20 countries.<br />2 mainlanguages.<br />8% of the total global online population.<br />Fastest-growing region online during the past year.<br />
  5. 5. Social Networks reached 82,7 MM unique visitors in 2010; a 69% <br />increase compared to 2008.<br />
  6. 6. Social Media showed a bigger growth than overall Internet.<br />This gain is more significant with a younger demo.<br />
  7. 7. While Facebook shows a more granular presence in the region,<br />Orkut, Twitter and Formspring are mostly Brazilian phenomenons.<br />
  8. 8. 76,8%<br />Reach<br />
  9. 9. 20%<br />Reach<br />72,4%<br />Reach<br />
  10. 10. WHY?<br />
  11. 11.
  12. 12. Top Orkut Communities in Brazil:<br />“I Hate to Wake Up Early”: over 6 million members.<br />“I Love My Mom”: over 5 million members.<br /> 14% of Brazilians’ time online is spent on Orkut.<br />
  13. 13. Brazilian Orkut users:<br /><ul><li> visit the social network 37 times monthly in average.
  14. 14. spend around 5 hours in the site monthly.
  15. 15. organize themselves in social circles and topics of interest.</li></ul>Brazilian Facebook users:<br /><ul><li> visit the social network barely 7 times a month.
  16. 16. spend around half an hour in the site monthly.
  17. 17. share mostly 3rd party content.</li></li></ul><li>1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKETING<br />5. A MORE CONNECTED MEDIA<br />
  18. 18. If social media is all about a 2-way communication, why would social advertising be any different?<br />
  19. 19. Advertising AT people.<br />Contextual failure.<br />People are in social networks to connect, show off, have fun.<br />User and advertiser unhappy.<br />Brand strategy doesn’t tap the social graph.<br />
  20. 20. Advertising WITH people.<br />Engaging experiences.<br />Social graph makes ads relevant.<br />Viral growth.<br />Social CPM.<br />Engagement metrics.<br />Opportunities for group buying.<br />
  21. 21. 1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKETING<br />5. A MORE CONNECTED MEDIA<br />
  22. 22. FACT: social gaming is changing people's lives through <br />commitment mechanics.<br />SOCIAL > GAMING<br /><ul><li> Establishes connections.
  23. 23. All about sharing.
  24. 24. Ads spread organically.
  25. 25. Revenue models still confusing.
  26. 26. Influence behavior.
  27. 27. All about levelling up.
  28. 28. Ads are part of the gaming experience.
  29. 29. Proved revenue streams.</li></li></ul><li>Opportunities for Game Localization<br />Localize your story, don’t just translate.<br />Stealing may be fun. Learn before.<br />Understand Orkut functionalities.<br />4-6% of users make transactions.<br />SMS interactivity.<br />Mobile payments.<br />
  30. 30. Bola Social Soccer<br />Users choose real sponsors.<br />Sponsors rewards upon achievements.<br />The World Cup factor.<br />Organic brand spread.<br />Happy brands and players.<br />
  31. 31. What’s next?<br />A challenging attempt to make sustainability not only a cool concept but also an achievable goal among playersandbrands.<br />
  32. 32. 1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKETING<br />5. A MORE CONNECTED MEDIA<br />
  33. 33. Three important reusable concepts:<br />Levels of engagement.<br />Rewards upon achievements.<br />Envy, voyeurism.<br />
  34. 34. 1. RISE OF SOCIAL IN LATAM/BRAZIL<br />2. SOCIAL ADVERTISING<br />3. GAMING MEETS SOCIAL<br />4. THE GAMING LAYER IN MARKETING<br />5. A MORE CONNECTED MEDIA<br />
  35. 35. TV 2.0<br />
  36. 36. NEWSPAPERS 2.0<br />
  37. 37. RADIO 2.0<br />
  38. 38. A more connected media opens the advertising ecosystem in a way that's never been seen before.<br />
  39. 39. Let’s try it out!<br />

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