Michal Pastier on SMSPrague 2011

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Michal Pastier on SMSPrague 2011

  1. 1. Social  SlovakiaMichal  Pas*erDIGITAL  CREATIVE  DIRECTORmichal.pas*er@zaraguza.com
  2. 2. EVIDENCE,  THAT  FACEBOOK  IS  HUGE  HIT  
  3. 3. The most useless FB app Are you on Facebook? START TESTING
  4. 4. The most useless FB app Calculating...
  5. 5. The most useless FB app as evidence of FB popularity:)
  6. 6. 2 542 268 internet users in Slovakia in August20111 075 085 active FB profiles by ATAXO
  7. 7. Mar<nus.sk  -­‐  Facebook  –  11  people  
  8. 8. Worldwide  ideasAlcowebizer.com: The most popular Slovak campaign, which has been shared in more than 140 countries in the world.
  9. 9. Bey  bey  some  viral  effectsThe best campaign of 2010 in the world for Deutsche Telecom !
  10. 10. Communica*on  plaJorm  My Blood Group – the first Slovak project to be published onFacebook as an inspiration for world-wide marketers.
  11. 11. Microsite  as  content  for  social  mediaCreative Use Of Technology Contactless website for contactless payments
  12. 12. Offline  is  new  online
  13. 13. Gold for Slovak Agency TRIAD advertising at PIAF Google analytics as our media
  14. 14. FB  event    -­‐  MEDIA  event
  15. 15. Annual Award just for Facebook creativity

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