David Orlic: Visit Sweden

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  • David Orlic: Visit Sweden

    1. 1. David Orlic | @davidorlicCreative Director & Co-FounderVolontaire | @volontaireWe help people make beautiful and interesting things together inthe intersection of communication, businessand society.Kungstensgatan 23 / 113 57 Stockholm / Swedenhttp://www.volontaire.se
    2. 2. ”Dear Visit Sweden, Im a live abroad Swede who used to follow you on Twitter. I reallyvalued your tweets and they provided great value both to me andto people interested in Sweden. They used to make me proud to beSwedish. Unfortunately, that is not so anymore.I work in digital and am quite shocked to see whats happening toyour Twitter account. Its appalling to see what the curator ofSweden is tweeting and Im guessing youre not aware of whatshappening on the account, or you would have stopped it.”
    3. 3. @sweden / Jack Follow @swedenListen up, folks! I’m @kwasbeb, a regular swedishdude, and I’m taking over this goddamned accountfor a week! Expect bad sex and slapstick.
    4. 4. @sweden / Jack Follow @swedenIf you ever come to Stockholm, do not - I repeat,do not - visit that worthless Ice Bar.
    5. 5. @sweden / Jack Follow @swedenI guess I’m drinking a lot of coffee, lighting my faceup with my laptop, and hanging out with friends.Oh and, you know, masturbation.
    6. 6. ”I work in digital and am quite shocked to see whats happening toyour Twitter account. Its appalling to see what the curator ofSweden is tweeting and Im guessing youre not aware of whatshappening on the account, or you would have stopped it.”
    7. 7. @sweden / Hanna Follow @swedenHi all! I’m usually known as the truck driving,coffee drinking lesbian @lastbilslesbian, but thisweek I’ll be @sweden.
    8. 8. @sweden / Adam Follow @sweden / Anna Follow @sweden @sweden I’m an organic sheep-farmer, born in the 90’s, andThe archipelago: I will spam you with cute lambs all week!
    9. 9. @sweden / Hasan Follow @sweden The Swedish national dish ”kebabpizza”, a genious @sweden / Anders Follow outcome of Swedish immigration policies. @swedenYou know a film that was badly underrated?”Waterworld”. I loved that film! They say thatIngmar Bergman did as well. True gossip!
    10. 10. TIME.com Follow Al Jazeera English Follow @TIME @AJEnglishRegular Swedish citizens take turns running the The people of Sweden now control their country’s@sweden Twitter account | ti.me/usOaBt Twitter account @sweden as part of a branding campaign | aje.me/ruGFvG BBC News (World) Follow @BBCWorld Follow Mashable @MashableHow have a sheep farmer, a priest and a Bosnianimmigrant helped double @sweden‘s Twitter Now that’s democracy: Swedish citizens run thefollowers in the past month? bbc.in/Am24Oi @sweden account - on.mash.to/uHGU85
    11. 11. @sweden / Hasan Follow @swedenI’m shocked and appalled by the verdict against#ethiopiaswedes. @sweden / Hasan Follow @sweden But I’m even more appalled, and outright saddened by the actions - or non-actions - by our foreign minister @carlbildt through this ordeal. @sweden / Hasan Follow @sweden You need to step up, @carlbildt! You NEED to let us know that you’ve got our backs! You are a leader! Now, lead! #ethiopiaswedes
    12. 12. #myownopinion
    13. 13. #FollowFriday Global Ranking21558090 → 65 Followers 120 countries8000 → 65728 Conversation Retweets & Replies 28% → 553%
    14. 14. ”If there is anything to be learned from @sweden, it is that there isno such thing as a typical Swede.One @sweden posted photographs of his Christmas moose hunt.Another tartly criticized the foreign secretary Carl Bildt. Another, aMuslim lawyer, joked that if anyone forgot the names of her sixbrothers, Muhammad would do fine.”
    15. 15. @sweden / Sonja Follow @swedenI can’t afford having homophobia. Maybe both ofmy kids are homosexuals. I mean, it’s possible.I wouldn’t be surprised.
    16. 16. ”It says a lot about Sweden’s progressiveness that, instead ofcensoring Abrahamsson in the face of criticism, the project’sspokespeople instead defended her right to self-expression. Thewhole point of the account is to show a varied picture of Swedishsociety, and this is possible through the freedom of speech thatSonja has used.
    17. 17. ”@sweden is very simple, very smart, very brave. Handing over thevoice of Sweden to the people says so much about the country. Themore you think about it, the more exciting it is.” – Ian Tait / ECD,Google Creative Lab”Brands have to shift from storytelling to behaving. @swedenrepresents that really well. It’s controversial, but it’s the behavior ofthe brand that people appreciate.”– Rei Inamoto / Global Creative Director, AKQA:
    18. 18. Budget $100000PR Value $40000000 Source: Mediapilot (13 countries)
    19. 19. psankar Follow @psankarAfter Atheism, Feminism etc. @sweden createsanother unthinkable thing, this time in socialnetworking - tech.slashdot.org/story/120115
    20. 20. Rodney Follow @RodneyAnonMy biggest fear is that @sweden will turn out to besome dude with multiple personality syndromewho lives just outside of Tampa.
    21. 21. Ian-Robert Pattison Follow @servmanHey @Canada! Why not give the account to thepeople of Canada, like @sweden did?
    22. 22. Australia – @WeAreAustralia Münich, Germany – @MunichLovesUCanada - @PeopleOfCanada Södermalm, Sweden – @SodermalmSwedenUSA – @TweetWeekUSA Bristol, England – @Bristol52Mexico – @CuratorsMexico Northumberland, England – @VisitNlandUK – @PeopleofUK Leeds, England – @PeopleofLeedsIreland – @Ireland London, England – @londonisyoursNew Zealand – @NewZealand Harrogate, England – @PeopleofHGTUkraine – @WeAreUkraine Isle of Wight, England – @UKIsleofWightFrance – @weareFrance Hessle, England – @HessleTweetsAustria – @WeAreAustria Fairfax County, Virginia, USA – @ffxriderFiji – @WeAreFiji New York City, USA – @TweetWeekNYCRussia – @WeAreRussia Minnesota, USA – @TweetWeekMNGermany – @I_amGermany Vermont, USA – @THISISVTPhilippines – @WeAreFilipinos Portland, Oregon, USA – @PeopleofPDXSyria – @TweetWeekSyria Bangkok, Thailand – @BangkokingPakistan – @iam_pakistan Manila, Philippines – @TweetWeekManilaMalaysia – @twt_malaysia Negrénse, Philippines – @IamNegrenseSingapore – @hellofrmSG Mindanao, Philippines – @OneMindanaoDenmark – @denmarktweets Dresden, Germany – @WeAreDresdenNetherlands – @Netherlanders Hamburg, Germany – @WeareHHChina – @curatorchina Bremen, Germany – @Iam_BremenWales – @Pobol_Y_Cymru Ingolstadt, Germany – @Mein_IngolstadtUnited Arab Emirates – @weareUAE Frankfurt am Main – @WeAreFFMorocco – @MoroccoCuration Melbourne, Australia – @weMelbourneCyprus – @JustACypriotTurkey – @curatingturkey Indigenous Australians – @IndigenousX Basque (global) – @BasquesAbroadFinancial Times – @FTinsider GLBTQ (global) – @weRnormalUniversity of Michigan – @UmichStudents Artists & Designers – @createandrotateLivemint writers – @Mint_In Earth’s Climate – @iamclimate
    23. 23. Promise
    24. 24. ntioAc Promise
    25. 25. Promise s er te lunVo n tio Ac
    26. 26. Vo lun te er s ntioAc Progressive
    27. 27. Cu ra to rs of S we de n Vo lun te er sProgressive
    28. 28. Cu ra to rs of S we de n 9 50 0 00 0Progressive
    29. 29. The cultural calendar.
    30. 30. Real time direction.
    31. 31. Real time direction.
    32. 32. David Orlic | @davidorlicCreative Director & Co-FounderVolontaire | @volontaireWe help people make beautiful and interesting things together inthe intersection of communication, businessand society.Kungstensgatan 23 / 113 57 Stockholm / Swedenhttp://www.volontaire.se

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