Business Development & Marketing Campaign “ Choose Excellence. Choose Boone.”
Overview <ul><li>History of Boone Hospital </li></ul><ul><li>Community Awareness, Involvement, & Branding </li></ul><ul><l...
History of Boone Hospital <ul><li>Interactive media within the hospital </li></ul><ul><ul><li>Historic artifacts in the lo...
Community Involvement
Community Involvement & Branding <ul><li>“ Heart in the Park”  June 6, 2009 in association with Columbia Art League’s “Art...
2008 Art in the Park  Festival <ul><li>Attendance exceeded 15,000 </li></ul><ul><li>2 Day Event </li></ul><ul><li>125 Arti...
What They Achieved <ul><li>50 successive years of Art in the Park with  established year on year momentum. </li></ul><ul><...
Broad Appeal <ul><li>The festival features 125 artists from Missouri and across the United States, displaying and selling ...
Why Art in the Park? <ul><li>As a landmark event within the community, Art in the Park is a very positive brand with which...
Community Involvement & Branding <ul><li>Roots ‘N Blues ‘N BBQ Festival  September 25-26, 2009 </li></ul><ul><ul><li>Medic...
2008 festival <ul><li>Attendance was approximately 125,000 </li></ul><ul><li>Recognition by national figures in the music ...
What They Achieved <ul><li>The largest festival EVER in Central Missouri with attendance over  125,000 up from 65,000 in o...
<ul><li>The Boone Hospital brand will be connected to an event with a positive message: </li></ul><ul><li>Our goal is to e...
 
Community Involvement & Branding <ul><li>Family Fun Fest  in Flat Branch Park </li></ul><ul><li>3 rd  Wed of each month (M...
Community Involvement & Branding <ul><li>Bicycle Safety </li></ul><ul><li>After completion of the course the children woul...
Community Involvement & Branding <ul><li>“ Dinner Under the Stars” –  (beginning approx. @ 7:30pm) </li></ul><ul><ul><li>A...
Community Involvement & Branding <ul><li>“ We Care” Seminars </li></ul><ul><li>Once a quarter Boone Hospital physicians wi...
Boone Hospital On Campus
Boone Hospital on Campus <ul><li>Development of Student Health Centers </li></ul><ul><ul><li>Promoting Boone Clinic as the...
Boone on Campus <ul><li>Primary Care </li></ul><ul><ul><li>Establish Boone as the primary care facility for student health...
Boone on Campus <ul><li>Intercollegiate Athletics </li></ul><ul><ul><li>Involvement in competitions </li></ul></ul><ul><ul...
The Patient Experience
The Patient Experience <ul><li>Marketing and implementation of E-Health on boone.org </li></ul><ul><li>Interactive waiting...
The Patient Experience <ul><li>E-Health </li></ul><ul><ul><li>Increase awareness of the benefits of using e-health systems...
The Patient Experience <ul><li>The interactive patient </li></ul><ul><ul><li>Educational videos & trivia in waiting rooms ...
The Patient Experience <ul><li>On Demand </li></ul><ul><ul><li>Internet access </li></ul></ul><ul><ul><ul><li>Login page w...
The Patient Experience <ul><li>Emergency Department – Boone Clinic </li></ul><ul><ul><li>Link between emergency and urgent...
The Future of Boone Hospital <ul><li>“ Our Community, Our Hospital…We are Boone” </li></ul>
The Future of Boone Hospital <ul><li>Community Outreach & Involvement </li></ul><ul><ul><li>Centralia Anchor Fest, Hartsbu...
The Future of Boone Hospital <ul><li>Plan created and developed by:   Ty Hubbard for Boone Hospital Center </li></ul>
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Boone Business Development

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  • For younger visitors, the hands-on children&apos;s creative tent has a variety of take-home art projects. Local and regional artists play everything from Bluegrass to Reggae, Country to Jazz, and Blues to Big Band.
  • Boone Business Development

    1. 1. Business Development & Marketing Campaign “ Choose Excellence. Choose Boone.”
    2. 2. Overview <ul><li>History of Boone Hospital </li></ul><ul><li>Community Awareness, Involvement, & Branding </li></ul><ul><li>Boone Hospital on Campus </li></ul><ul><li>Interactive Patient Experience </li></ul><ul><li>Our Future </li></ul>
    3. 3. History of Boone Hospital <ul><li>Interactive media within the hospital </li></ul><ul><ul><li>Historic artifacts in the lobby, accompanied by “our story” </li></ul></ul><ul><ul><li>Videos on the Boone Info Channel </li></ul></ul><ul><ul><li>Increased awareness of boone.org </li></ul></ul><ul><li>Community awareness </li></ul><ul><ul><li>Association with local festivals </li></ul></ul><ul><ul><li>Seminars at local fitness facilities, senior centers, and community centers </li></ul></ul><ul><ul><li>Health fairs & Medical providers </li></ul></ul><ul><ul><li>Community interaction & patient appreciation </li></ul></ul>
    4. 4. Community Involvement
    5. 5. Community Involvement & Branding <ul><li>“ Heart in the Park” June 6, 2009 in association with Columbia Art League’s “Art in the Park” </li></ul><ul><ul><li>History of Boone/Magnet Status Awareness </li></ul></ul><ul><ul><li>Health fair promoting active lifestyles for a healthy heart </li></ul></ul><ul><ul><li>Cholesterol, blood pressure, and glucose screenings </li></ul></ul><ul><ul><li>Branded handouts to visitors regarding diabetes prevention information and nutritional counseling </li></ul></ul><ul><ul><li>Seminar conducted by a BJC Cardiologist </li></ul></ul><ul><ul><li>Activities for the kids (face painting, bounce-house, etc) </li></ul></ul>
    6. 6. 2008 Art in the Park Festival <ul><li>Attendance exceeded 15,000 </li></ul><ul><li>2 Day Event </li></ul><ul><li>125 Artists: 40% new, 60% returning </li></ul><ul><li>2 Stages featuring live music and family entertainment </li></ul><ul><li>4th Year in Stephen’s Lake Park </li></ul><ul><li>Established Momentum and Positive Overall Connection with the Community </li></ul>
    7. 7. What They Achieved <ul><li>50 successive years of Art in the Park with established year on year momentum. </li></ul><ul><li>Event growth from 8,000 to 15,000 attendees. </li></ul><ul><li>Artists attracted from 15 states. </li></ul><ul><li>Diverse demographics: strollers to wheelchairs. </li></ul><ul><li>Growth in corporate sponsorship: 250% increase in 3 years. </li></ul><ul><li>True celebration of the arts, music, and culture. </li></ul>
    8. 8. Broad Appeal <ul><li>The festival features 125 artists from Missouri and across the United States, displaying and selling fine arts and crafts. </li></ul><ul><li>A variety of media including painting, drawing, photography, pottery, jewelry, fibers, sculpture, wood, and glass. </li></ul><ul><li>Performing arts which include: on-stage and strolling musicians, art demonstrations, and storytellers who weave their magic on children and adults alike. </li></ul>
    9. 9. Why Art in the Park? <ul><li>As a landmark event within the community, Art in the Park is a very positive brand with which to be associated. </li></ul><ul><li>Your promotion begins long before and continues long after: although the festival occurs for two days in June, promotion is continuous throughout the year on our website: artinthepark.missouri.org . </li></ul><ul><li>Your brand will be exposed to a broad audience: families with young children, college students, and empty nesters are all in attendance. </li></ul>
    10. 10. Community Involvement & Branding <ul><li>Roots ‘N Blues ‘N BBQ Festival September 25-26, 2009 </li></ul><ul><ul><li>Medical care providers </li></ul></ul><ul><ul><li>Sponsors of the ½ Marathon </li></ul></ul><ul><ul><li>Health fair </li></ul></ul><ul><ul><li>Ambulance tours </li></ul></ul><ul><ul><li>History of Boone Hospital </li></ul></ul><ul><ul><li>Awareness of Magnet status </li></ul></ul><ul><ul><li>Hospital branded give aways </li></ul></ul><ul><ul><li>Health guides </li></ul></ul><ul><ul><li>Visuals of the new patient tower and construction updates </li></ul></ul>
    11. 11. 2008 festival <ul><li>Attendance was approximately 125,000 </li></ul><ul><li>Recognition by national figures in the music industry, and national Media </li></ul><ul><li>2nd-largest KCBS-sanctioned contest in Missouri </li></ul><ul><li>Fun, energetic, diverse, camaraderie </li></ul><ul><li>True celebration of music, food and culture </li></ul><ul><li>No ‘incidents’ </li></ul>
    12. 12. What They Achieved <ul><li>The largest festival EVER in Central Missouri with attendance over 125,000 up from 65,000 in our first year! </li></ul><ul><li>Diverse demographics: strollers to wheelchairs! </li></ul><ul><li>True celebration of music, food and culture </li></ul><ul><li>Strong economic impact to Columbia </li></ul>
    13. 13. <ul><li>The Boone Hospital brand will be connected to an event with a positive message: </li></ul><ul><li>Our goal is to educate through music and to cultivate union among people of differing cultures and backgrounds. </li></ul><ul><li>No other event creates an opportunity for 125,000 people to see, touch and experience your products. </li></ul>
    14. 15. Community Involvement & Branding <ul><li>Family Fun Fest in Flat Branch Park </li></ul><ul><li>3 rd Wed of each month (May – Oct.) Entertainment for young families: music, special performances, art activities, bounce-houses, and hands-on activities. </li></ul><ul><li>Provide advice regarding: </li></ul><ul><ul><li>Nutrition, vaccines, asthma, accident and injury prevention </li></ul></ul><ul><ul><li>Ways for parents to reduce the risks of SIDS </li></ul></ul><ul><ul><li>ER vs Pediatrician visit: guides to understanding injury and illness </li></ul></ul><ul><li>Bicycle Safety Course </li></ul><ul><ul><li>Wearing a properly fitted helmet </li></ul></ul><ul><ul><li>“ See and Be Seen” </li></ul></ul><ul><ul><li>Obeying traffic rules and proper hand signals </li></ul></ul>
    15. 16. Community Involvement & Branding <ul><li>Bicycle Safety </li></ul><ul><li>After completion of the course the children would be awarded with exclusive Boone Hospital bicycle safety prizes. </li></ul><ul><ul><li>B oone J unior C hauffeurs License </li></ul></ul><ul><ul><li>Boone reflective bike decals </li></ul></ul><ul><ul><li>Boone bike helmet stickers </li></ul></ul>
    16. 17. Community Involvement & Branding <ul><li>“ Dinner Under the Stars” – (beginning approx. @ 7:30pm) </li></ul><ul><ul><li>An evening to bring together the community and celebrate the summer </li></ul></ul><ul><ul><li>Opportunity to interact with the community outside of the hospital </li></ul></ul><ul><ul><ul><li>“ Patient Appreciation” </li></ul></ul></ul><ul><ul><ul><li>Meet and greet with physicians and administration </li></ul></ul></ul><ul><ul><ul><li>Scheduled guided tours prior to event kickoff </li></ul></ul></ul><ul><ul><li>Enjoy free entertainment (i.e. concert or “drive-in” movie) </li></ul></ul>
    17. 18. Community Involvement & Branding <ul><li>“ We Care” Seminars </li></ul><ul><li>Once a quarter Boone Hospital physicians will conduct seminars in select locations regarding various health related topics. </li></ul><ul><ul><li>Fitness Centers (Wilson’s Fitness Center, others if interested) </li></ul></ul><ul><ul><li>Senior Centers (Lenoir-Woods, Candlelight Lodge) </li></ul></ul><ul><ul><li>Community Centers (ARC) </li></ul></ul><ul><li>The seminar will be advertised a month prior to the event with on site brochures, signage, and registration. The event will be promoted within the hospital, in local print, and on TV Event Calendars </li></ul>
    18. 19. Boone Hospital On Campus
    19. 20. Boone Hospital on Campus <ul><li>Development of Student Health Centers </li></ul><ul><ul><li>Promoting Boone Clinic as their primary care center </li></ul></ul><ul><ul><li>Involvement in campus life </li></ul></ul><ul><ul><li>Affiliation with college athletics </li></ul></ul><ul><ul><li>Connection with colleges community outreach programs </li></ul></ul>
    20. 21. Boone on Campus <ul><li>Primary Care </li></ul><ul><ul><li>Establish Boone as the primary care facility for student health </li></ul></ul><ul><ul><li>Association with current provider for referrals </li></ul></ul><ul><ul><li>Additional marketing to students through </li></ul></ul><ul><ul><ul><li>Facebook/MySpace </li></ul></ul></ul><ul><ul><ul><li>Twitter.com </li></ul></ul></ul><ul><ul><ul><li>Student Newspaper </li></ul></ul></ul><ul><ul><ul><li>Bulletin postings in Student Union </li></ul></ul></ul><ul><li>Campus Life </li></ul><ul><ul><li>Nutrition and fitness seminars </li></ul></ul><ul><ul><li>HIV & AIDS awareness </li></ul></ul><ul><ul><li>Breast, prostate, and testicular cancer awareness </li></ul></ul><ul><ul><li>Smoking cessation campaign </li></ul></ul><ul><ul><li>Vaccination Days (i.e. flu shots) </li></ul></ul><ul><ul><li>Community outreach programs (sun safety, water safety, and other programs) </li></ul></ul>
    21. 22. Boone on Campus <ul><li>Intercollegiate Athletics </li></ul><ul><ul><li>Involvement in competitions </li></ul></ul><ul><ul><ul><li>EMTs on site </li></ul></ul></ul><ul><ul><ul><li>Orthopedics and trainers on site </li></ul></ul></ul><ul><ul><ul><li>Half-Time events </li></ul></ul></ul><ul><ul><ul><li>Sponsorships (scoreboard, or a section in the arena) </li></ul></ul></ul><ul><ul><ul><li>Hospital ads in programs </li></ul></ul></ul>
    22. 23. The Patient Experience
    23. 24. The Patient Experience <ul><li>Marketing and implementation of E-Health on boone.org </li></ul><ul><li>Interactive waiting rooms and patients rooms </li></ul><ul><li>On Demand </li></ul><ul><li>Link between Emergency Department and Urgent Care </li></ul>
    24. 25. The Patient Experience <ul><li>E-Health </li></ul><ul><ul><li>Increase awareness of the benefits of using e-health systems </li></ul></ul><ul><ul><li>Market the program through various media/events </li></ul></ul><ul><ul><li>Registration on boone.org </li></ul></ul>
    25. 26. The Patient Experience <ul><li>The interactive patient </li></ul><ul><ul><li>Educational videos & trivia in waiting rooms and on the floor </li></ul></ul><ul><ul><ul><li>Videos would range from diabetes to strokes and heart disease. (dlifetv.com provides videos for diabetes) </li></ul></ul></ul><ul><ul><ul><li>Interactive trivia related to symptoms of disorders </li></ul></ul></ul><ul><ul><ul><ul><li>Awareness of hereditary diseases </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Awareness of E-Health </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Advertising spots could be sold in between slots </li></ul></ul></ul></ul><ul><ul><ul><li>Patient Testimonials </li></ul></ul></ul>
    26. 27. The Patient Experience <ul><li>On Demand </li></ul><ul><ul><li>Internet access </li></ul></ul><ul><ul><ul><li>Login page with patient interaction (interactive media, surveys, health quizzes, etc) prior to access (i.e. Panera’s login page) </li></ul></ul></ul><ul><ul><li>Patient access to Boone Hospital’s DVD library </li></ul></ul><ul><ul><li>Video games available upon request </li></ul></ul><ul><ul><ul><li>Nintendo DS available to check out </li></ul></ul></ul><ul><ul><ul><li>Nintendo Wii – interactive patient rehab </li></ul></ul></ul>
    27. 28. The Patient Experience <ul><li>Emergency Department – Boone Clinic </li></ul><ul><ul><li>Link between emergency and urgent care </li></ul></ul><ul><ul><ul><li>Estimated running clock for wait times in ED vs Clinic </li></ul></ul></ul><ul><ul><ul><li>Awareness of what Boone Clinic is and how they can help </li></ul></ul></ul><ul><ul><li>Video monitors for education/trivia can assist visitors and explain the differences between urgent care (w/in 12 hrs), emergent care (w/in 3hrs), and emergency (w/in 30 min). </li></ul></ul>
    28. 29. The Future of Boone Hospital <ul><li>“ Our Community, Our Hospital…We are Boone” </li></ul>
    29. 30. The Future of Boone Hospital <ul><li>Community Outreach & Involvement </li></ul><ul><ul><li>Centralia Anchor Fest, Hartsburg Pumpkin Festival, Ashland Cattlemen Days, and local county fairs (Boone, and outreach to draw area) </li></ul></ul><ul><li>Association with City of Columbia </li></ul><ul><ul><li>Exclusive healthcare provider for the city of Columbia </li></ul></ul><ul><ul><ul><li>Columbia Public Schools, City employees, and other associates </li></ul></ul></ul><ul><li>Boone’s First Response Program </li></ul><ul><ul><li>Provide educational programs to area businesses including, but not limited to: CPR and First Aid. </li></ul></ul><ul><li>Expansion and integration with the internet as it continues to develop…staying one step ahead of the competition. </li></ul>
    30. 31. The Future of Boone Hospital <ul><li>Plan created and developed by: Ty Hubbard for Boone Hospital Center </li></ul>

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