Retail Case StudyFJ BenjaminEnhances Store PerformancewithTraffic IntelligenceSafer. Smarter. Tyco.TM
Retail Case Study / FJ BenjaminChallengeWith 23 stores in Singapore alone, FJBenjamin needed to upgrade to the newplatform...
Retail Case Study / FJ BenjaminProject ScopeFJ Benjamin implementedTyco’s ElectronicArticle Surveillance (EAS) systemthrou...
Safer. Smarter. Tyco.TMFJ_Benjamin_CS_RTL_05-2013_A4_TRSGlobal strength. Local expertise.At your service.Copyright © 2013 ...
Upcoming SlideShare
Loading in …5
×

Case Study: FJ Benjamin Traffic Intelligence with Tyco

526 views

Published on

FJ Benjamin based in Singapore is an industry leader in brand building and management, developing retail and distribution networks for international luxury and lifestyle brands across Asia.
With brands such as Banana Republic, Celine, Gap, Givenchy, Guess and La Senza, it was critical to have a clear understanding of how the differently branded stores’ locations compared with each other, as well as track conversion rates converting shoppers into buyers) within each store.
FJ Benjamin chose Tyco’s Traffic
Intelligence solution to gain valuable
insights about shopper behavior and
enhance overall store performance.
By analyzing information from store to store and also within each store, they were able to adopt strategies to build retail success.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
526
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case Study: FJ Benjamin Traffic Intelligence with Tyco

  1. 1. Retail Case StudyFJ BenjaminEnhances Store PerformancewithTraffic IntelligenceSafer. Smarter. Tyco.TM
  2. 2. Retail Case Study / FJ BenjaminChallengeWith 23 stores in Singapore alone, FJBenjamin needed to upgrade to the newplatform for all of its locations with theirown unique requirements. Most of thestores are located in shopping malls,however their size is diverse, ranging from1,000 to 4,000 square feet, with somestores as large as 9,000 square feet. Whilesome stores have only one entrance/exit,others have up to four.SolutionFollowing an initial pilot with severalstores, FJ Benjamin has implementedTyco’sTraffic Intelligence solution in fivestores.They can now answer several keyquestions about the stores’ performance:// How many people went in the storeand how many made a purchase?// Where do shoppers spend most oftheir time in the store?// Which display and in-storeadvertising campaigns are moreeffective?// What are conversion rates inparticular store areas?// When are peak selling times?// How can employees be scheduledmore effectively based on traffic?// How does one location compare inconversion rates, shopper traffic, etc.,with another?// How does location compare inconversion rates, shopper traffic, etc.,with another?Tyco’sTraffic Intelligence solution addressesall of these concerns to drive revenueswhile optimizing store operations.// SummaryIndustry: Luxury Goods, ApparelSolutions: Traffic IntelligenceBenefits: Track conversion Optimize staffing Improve merchan- dise effectivenessFJ Benjamin based in Singapore is anindustry leader in brand building andmanagement, developing retail anddistribution networks for internationalluxury and lifestyle brands acrossAsia.With brands such as Banana Republic,Celine, Gap, Givenchy, Guess and LaSenza, it was critical to have a clearunderstanding of how the differentlybranded stores’ locations comparedwith each other, as well as trackconversion rates (converting shoppersinto buyers) within each store.FJ Benjamin chose Tyco’s TrafficIntelligence solution to gain valuableinsights about shopper behavior andenhance overall store performance.By analyzing information from store tostore and also within each store, theywere able to adopt strategies to buildretail success.FJ Benjamin choseTyco’s TrafficIntelligence solutionto enhance overallstore performance.
  3. 3. Retail Case Study / FJ BenjaminProject ScopeFJ Benjamin implementedTyco’s ElectronicArticle Surveillance (EAS) systemthroughout its entire store network.Theynow have the option of integrating EASwithTraffic Intelligence solutions for addedvalue.The benefits of such integration arenumerous:// Distinguish store entrance and exittraffic from non-directional trafficreducing the number of nuisancealarms// Alarms when a would be thiefleaves the store// Reduces energy consumption ofstores by powering down whenno traffic// Directionality allows doors to openonly if someone walks through,rather than passes byResultsWithTyco’s dynamicTraffic Intelligencesolution, FJ Benjamin now tracksconversion rates on an hourly basis andstore managers receive real-time updatesand alerts.They realize traffic intelligenceadds very valuable data to their stores’ KeyPerformance Indicators (KPIs) and havetoutedTyco’sTraffic Intelligence as essentialto stay ahead of the competition.Enhance LP EffectivenessManage loss prevention and associate staffing based on peak traffic hours to helpensure adequate coverage in high traffic, high risk areas within the store. WhenTrafficIntelligence is linked to Loss Prevention data, retailers can reduce false alarms byscreening out alarms on inbound vs. outbound traffic, as well as intercept “booster”and “jammer” devices as they enter the store.
  4. 4. Safer. Smarter. Tyco.TMFJ_Benjamin_CS_RTL_05-2013_A4_TRSGlobal strength. Local expertise.At your service.Copyright © 2013 Tyco Retail SolutionsAll rights reserved. TYCO RETAIL SOLUTIONS,SENSORMATIC, TrueVUE and the productnames listed in this document are marksand/or registered marks. Unauthorized useis strictly prohibited.www.tycoretailsolutions.comNorth America Headquarters1501 Yamato RoadBoca Raton, FL 33431United StatesPhone: +1 877 258-6424Latin America Headquarters1501 Yamato RoadBoca Raton, FL 33431United StatesPhone: +1 877 258 6424United Kingdom/Ireland RegionalHeadquartersSecurity House, The SummitHanworth RoadSunbury-on-ThamesMiddlesex. TW16 5DBUnited KingdomPhone: +44 1932 743 432Continental Europe HeadquartersAm Schimmersfeld 5-740880 RatingenGermanyPhone: +49 2102 7141 0Asia-Pacific HeadquartersNo.26 Ang Mo Kio Industrial Park 2Level 1Singapore 569507Phone: +65 63898000South Africa Headquarters1 Charles CrescentEastgate Ext 4, SandtonSouth AfricaPhone: +086 12 12 400Leverage our strengthand experienceTyco Retail Solutions is a leading globalprovider of integrated retail performanceand security solutions, deployed todayat more than 80 percent of the world’stop 200 retailers. Customers range fromsingle-store boutiques to global retailenterprises. Operating in more than 70countries worldwide,Tyco Retail Solutionsprovides retailers with real-time visibilityto their inventory and assets to improveoperations, optimize profitability andcreate memorable shopper experiences.TheTyco Retail Solutions portfolio forretailers is sold direct throughTycobusinesses and authorized businesspartners around the world.

×