ome companies are born lucky, and some companies have to make their luck. If your business unfortunately falls into the latter category, the way you make your luck in the Web 2.0 world is through virality. It’s a simple concept: a tiny bit of math, a lot of experimentation, and almost no common sense. Using experiences at three startups, Terry will explain what viral tuning is and how it is done. Learn how mushy business terminology like “hockey stick” and “viral marketing” meets the hard programming reality of building it on your LAMP website.