Computers Content User User Applications Devices Operating system Pages Drivers IA Hardware Content source
OS conventions1.OSes are meant to be a more or less transparent foundational layer2.They should make your life easier3.They are customizable, but not personalizable4.They also organize your information ‣ Folders ‣ Applications ‣ Search ‣ Recency
Right now Lack of Specificity BenefitReal-time v. Popular Presentational Paradox of APIs What’s missing Operating systems
Determing Interestingness, Popularity or Hotness Nope. Nope. Yep.Single gross measure. Single gross measure. Multivariate. Causation? Correlation? Variable weighting is the secret sauce.
Real-time versus hot1.Users are going to complain either way.2.Twitter made its decision ‣ They have left the door open, slightly for others that want to pursue popularity ‣ Klout ain’t it3.Blending the two remains unexplored
Right now Real-timeLack of Specificity Benefit of APIs What’s missing Operating systems
Do you know who has the best interest graph information,but isn’t using it for content?
The state of content today.1.Most producers are narrowly focused on their own content and narrowly approach their traditional business problem of reach and frequency2.Those that aren’t don’t think broadly enough about other’s content3.No one has solved the “real-time versus popular” conflict4.Almost everyone lacks specificity, or granularity.
Right now Real-timeLack of Specificity Benefit of APIs What’s missing and the opportunities Operating systems
Openness Your stuffOther people’s stuff Value to end-user
Real-time versus Popular This is azure blue, not purple, for color-blind folks
Operating systems User User User Applications Devices PersonalizationOperating system Pages Distribution Drivers IA Classification Hardware Content source Content sources
The content OS business opportunity1.Taking a broad view of organizing content for users solves a customer problem of relevance.2.The interest graph has one-to-two success stories. There is room for plenty more.3.The link economy and the social economy are well-established, but unexploited for delivering customer value.4.Solve the OS problem for content.
People don’t care about publishers, they careabout quality and specificity. Solve this, please @tyahma