My Ignite talk on how to develop your career when you are a Product Developer or Manager. Like a Terry Gilliam movie, it starts slowly and then ends in a blinding paroxysm of violence, except for the violence.
ProductEssentialsLet’s take it as agiven
that productexists as the fulcrum/linchpin betweenbusiness goals andengineering. Thislumps UX andcreative into‘engineering’ forreasons ofexpediency.BusinessEngineeringProduct
TheProductProcessThis may be receivedwisdom, but
it bearsestablishing what Iam talking about,when we describewhat product peopleactually do. This isthe overall productprocess, and itincludes the entirecompany.ProblemMarketMarket sizeThesisMVPValidationRinse/repeat
Whence productThe sports model, or
. . .Coach QB LinemenWRRBGM Product EngineeringUX/DesignBusinessdevelopmentand sales. . . The Ty-Maslow modelGMProductEngineeringUX/Design BusinessThis model has business leading the effort, and product as the“QB.” It is one way to think about you role in your business.This is my preferred lens, where product sits at themiddle of three legs of a slightly unbalanced stool.
Product LeadersDo all of the
above as well as drive the business goals/define the business goals.They are super-efficient but also are people-people.They are responsible for the customer experience and programming thecustomer experience.
Managing or not‣ If you
view management as a chore, youshouldn’t manage‣ The best product people are the bestmanagers in addition to knowing productbecause product is multidisciplinary‣ If you don’t want to manage, you could be aproduct architect‣ Management should be about clearing a pathfor your staff to be successful, presuming thatthey are good and work hard‣ Management is not just other product people,but engineers and UX‣ You are the lynchpin for the customerexperience.
Hope is not a plan‣
Coined by AndersonCooper‣ We can’t hope that ourcareers will work out‣ It takes active planning‣ I have told my menteesthat this means: plantseeds where you wanttrees to grow‣ You can’t be upset withyour office for notplanning your future; thatis your responsibility
2 Sponsors‣ Usually have adirect
connectionto your workplace‣ Put you up forjobs you don’teven know about‣ Keep an eye outfor you in adifferent group ordivision‣ Also known asyour rabbiConsigliereClue needer
3 Reading‣ Get a feed
reader,or use Twitter‣ You should knowmore about yourmarket thananyone else.‣ If you don’t, youshould be inanother market
My contribution, to this jam‣
Career development is your responsibility‣ Product is new, and thus the efforts togrow your career are new‣ Pick your passions‣ See my other decks‣ How to Choose a Mentor‣ How to Choose Your Next Product Job