1TheRise ofBronysNewSincerityand NicheMarkets@tyahma12 April 13WingsHair
In thebeginningThe original line of My Little Ponybegan with the Earth Ponies in1982. The Earth Ponies werefollowed by Pegasus Ponies,Unicorn Ponies, Flutter Poniesand Sea Ponies. Flutter Ponieswere smaller and thinner thanPegasus Ponies, and hadfluttering wings. Windy Wing andthe Summer Wing Ponies weresmaller than the Flutter Poniesand were proportioned in asimilar way, with larger, butterfly-like wings. The Sea Poniesresembled seahorses, and wereproduced as both adults andbabies. There were also maleponies called Big BrotherPonies, which had slightly largerbodies and feathered hoovesresembling those of Clydesdalehorses.
3G4Generation 4 began in 2010: Twilight Sparkle, Rainbow Dash,Fluttershy, Pinkie Pie, Applejack, Rarity, Spike the Dragon,Princess Celestia, and Princess Luna are the top characters.
Types of ponies in G4EarthponiesPegasii Unicorns Pegacorn/AlicornHaunch marks. Wings. Horns. All of that at once.
5The primary marketYoung girls aged 5-10. Notethat I used stars here.
Skrillex + My Little Ponies = DubTrot+ =A micro-genre of two sub-genres.Genre-Twisting
18The moral of the story1.We have some partial religionaround product-market fit2.But your market may change asyou align against an old target.3.Understanding organic markets isa vital part of product-marketalignment.
19BronyCon is only 111 daysaway, but tickets are stillavailable.Do you know your users?Thank you. I am here all week. Tell your friends. @tyahma