More Related Content Similar to txtr at TechCrunch Mobile 2010 Similar to txtr at TechCrunch Mobile 2010 (20) 1. Connected Reading Revolution Christophe F. Maire – Founder & CEO Barcelona, MWC, Feb 2010 9. iTunes = end-to-end experienceMajor market categories transformed by shift to digital Simple devices with value added services attached © txtr GmbH, 2010 3 10. Market Environment The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital eBook Sales forecast (worldwide) Print publishing industry turnover by segments (worldwide) Total industry 9bn USD Newspapers 111 bn EUR 291bn EUR Magazines CAGR 94% 95 bn EUR Books 83bn EUR 323m USD Source: In-Stat, 2009 Source: Own estimation based on EurostatNew Cronos Database, 2005 © txtr GmbH, 2010 4 12. Jesus Tablet = Monotheism in eReading? More Home Appliances! ePub ! Rich Format! © txtr GmbH, 2010 6 13. Market The Market For e-Reading Is Segmenting – Different Screen Technologies For Different Use Cases Mirasol Liquivista E-ink Readability Bus. Docs Books Newspapers Magazins Less energy consumption Plasma | TFT Low End Experience Rich Media Video etc. B/W Color Speed of screen rendering © txtr GmbH, 2010 7 15. Product Offering txtr Offers a Complete Software Stack for ePaper and Blueprint for Dedicated Reading Devices txtr Reader 6‘‘ txtr Reader 10‘‘ 3rd Party Readers Smartphone Apps Desktop Clients / Tablets C PHP txtr Reader Client iPhone Client Android Client Default Client Adobe AIR C PHP Fedora Linux T3 Renderer T3 Renderer Fedora LinuxWebkit 3rd. party OS iPhone OS or Android Desktop OS or iPhone OS* * iSlate probably iPhone OS-based JSON / SOAP / REST-XML / AMF / HTML 3rd partyapps txtr Reaktor Payment Advertising DRM SIM Management © txtr GmbH, 2010 9 17. Product Portfolio txtr Offers Its Partners A Compete Solution For Digital Reading – Including eReader device Wireless Service Cloud – ‘Digital Vault’ Content Reading Clients txtr Reader txtr.com ‘iTunes in the cloud’ Wireless Connection Paid content txtr Store Multi Access Support Over the air connection Own Documents Desktop Client Smartphone Clients Internet connection txtrClipper UploadTool Fully brandableinfrastructructure for Operators / Publishers © txtr GmbH, 2010 11 19. Full support for news business model such as various subscriptions in March 2010 20. Full storage and library functionality for purchased books and newsBooks Newspapers Documents Magazines 12 The txtr Store is fully brandable! 21. Telecom Operator Solutions Telecom Operators Have A History Of Missed Business Opportunities Missed Business Opportunities By Telecom Operators Music Ringtones Navigation Don‘t Miss eReading ! © txtr GmbH, 2010 13 24. Reading content revenue share: Reading content (ebooks, news, magazines) is highly differentiated and allows for high margins with very little traffic requirements 25. ‘Readberry-Model’ = Synchronization revenues:txtr offers a premium push service for any content onto the reading device incl. groupware functionality : own documents, blogs, promotions, advertising. Loading… Operator branded eReader including branded OS Operator branded eBook store Revenue Streams For ReadingSubcription Model Content Sales Model © txtr GmbH, 2010 14 26. txtr Readers The txtr Product Family – New Devices in Preparation & txtrReader Color txtr Reader 6’’ txtrReader 10’’ touch 2010 2010-11 2011 - 2012 Simple but eleganteReader with txtr storeover the air connection Larger display,Proprietary sensor touch technology Vertical solution based on txtr SDK © txtr GmbH, 2010 15 28. Impact of eReading very Broad Reading Is The Key To Knowledge Acquisition READING VIDEO 60% 10% 30% FACE-TO-FACE COMMUNICATION 29. Connected Reading In Education Great Potential for improving Learning Teacher Students Students Students 30. “Finding ways to engage students in reading may be one of the most effective ways to leverage social change." OECD (2002). Reading For Change: Results from PISA 2000, published by the Organisation For Economic Co-operation and Development.
