txtr at TechCrunch Mobile 2010

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txtr at TechCrunch Mobile 2010

  1. Connected <br />Reading <br />Revolution<br />Christophe F. Maire – Founder & CEO<br />Barcelona, MWC, Feb 2010<br />
  2. Introduction<br />A few words about txtr’s DNA<br />© txtr GmbH, 2010<br />2<br />
  3. $590m exit to Cisco<br />$2bn<br />valuation at IPO<br />Increased Apple’s valuation by 30%<br />Introduction<br />What Do These Devices & Services All Have In Common?<br />TomTomGPS<br /><ul><li> Design leadership
  4. Simple touch menu
  5. Single purpose device</li></ul>Flip Camera<br /><ul><li>Single Use: Recording video
  6. Extreme simple UI
  7. Perfect SW / HW integration</li></ul>iPod<br /><ul><li> Design leadership
  8. Elegant user interface
  9. iTunes = end-to-end experience</li></ul>Major market categories transformed by shift to digital<br />Simple devices with value added services attached<br />© txtr GmbH, 2010<br />3<br />
  10. Market Environment<br />The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital<br />eBook Sales forecast (worldwide)<br />Print publishing industry turnover by segments (worldwide)<br />Total industry<br /> 9bn USD<br />Newspapers<br />111 bn<br />EUR<br />291bn <br />EUR<br />Magazines<br />CAGR 94%<br />95 bn<br />EUR<br />Books<br />83bn <br />EUR<br />323m USD<br />Source: In-Stat, 2009<br />Source: Own estimation based on EurostatNew Cronos Database, 2005<br />© txtr GmbH, 2010<br />4<br />
  11. Market Environment<br />Two Factors Behind Current eReading Revolution<br />Connectivity<br />eInk, Mirasol, PixeliQ.. <br />
  12. Jesus Tablet = Monotheism in eReading?<br />More Home<br />Appliances!<br />ePub !<br />Rich Format!<br />© txtr GmbH, 2010<br />6<br />
  13. Market<br />The Market For e-Reading Is Segmenting – Different Screen Technologies For Different Use Cases<br />Mirasol<br />Liquivista<br />E-ink<br />Readability<br />Bus. Docs<br />Books<br />Newspapers<br />Magazins<br />Less energy consumption<br />Plasma | TFT<br />Low End Experience<br />Rich Media<br />Video etc.<br />B/W<br />Color<br />Speed of screen rendering<br />© txtr GmbH, 2010<br />7<br />
  14. txtr = Connected Reading<br /> Software Stack <br />
  15. Product Offering<br />txtr Offers a Complete Software Stack for ePaper and Blueprint for Dedicated Reading Devices<br />txtr Reader 6‘‘<br />txtr Reader 10‘‘<br />3rd Party Readers<br />Smartphone Apps<br />Desktop Clients / Tablets<br />C<br />PHP<br />txtr Reader Client<br />iPhone Client<br />Android Client<br />Default Client<br />Adobe AIR<br />C<br />PHP<br />Fedora Linux<br />T3 Renderer<br />T3 Renderer<br />Fedora LinuxWebkit<br />3rd. party OS<br />iPhone OS or Android<br />Desktop OS or iPhone OS*<br />* iSlate probably iPhone OS-based<br />JSON / SOAP / REST-XML / AMF / HTML<br />3rd partyapps<br />txtr Reaktor<br />Payment<br />Advertising<br />DRM<br />SIM Management<br />© txtr GmbH, 2010<br />9<br />
  16. Product Offering<br />iPhoneand Android txtr clients Supporting Adobe DRM <br />txtr GmbH, Berlin 2010<br />
  17. Product Portfolio<br />txtr Offers Its Partners A Compete Solution For Digital Reading – Including eReader device<br />Wireless Service<br />Cloud – ‘Digital Vault’<br />Content<br />Reading Clients<br />txtr<br />Reader<br />txtr.com <br />‘iTunes in the cloud’<br />Wireless Connection<br />Paid content<br />txtr Store<br />Multi Access Support<br />Over the air connection<br />Own Documents<br />Desktop Client<br />Smartphone Clients<br />Internet connection<br />txtrClipper<br />UploadTool<br />Fully brandableinfrastructructure for Operators / Publishers<br />© txtr GmbH, 2010<br />11<br />
  18. txtr Store I<br />Features & Advantages<br /><ul><li>txtr Store offers the most comprehensive assortment of European content with the strongest title base in German and English
  19. Full support for news business model such as various subscriptions in March 2010
  20. Full storage and library functionality for purchased books and news</li></ul>Books<br />Newspapers<br />Documents<br />Magazines<br />12<br />The txtr Store is fully brandable!<br />
  21. Telecom Operator Solutions<br />Telecom Operators Have A History Of Missed Business Opportunities<br />Missed Business Opportunities By Telecom Operators <br />Music<br />Ringtones<br />Navigation<br />Don‘t Miss<br />eReading !<br />© txtr GmbH, 2010<br />13<br />
  22. Telecom Operator Solutions<br />txtr Enables Operators To Fully Exploit Emerging eReading Market<br />eReadingOpportunitiesfor Telecom Operators<br /><ul><li>“A service attached to a device”: txtr offers operators a complete branded solution for eReading including a connected eReading device
  23. New eReading revenues streams for operators
  24. Reading content revenue share: Reading content (ebooks, news, magazines) is highly differentiated and allows for high margins with very little traffic requirements
  25. ‘Readberry-Model’ = Synchronization revenues:txtr offers a premium push service for any content onto the reading device incl. groupware functionality : own documents, blogs, promotions, advertising. </li></ul>Loading…<br />Operator branded eReader including branded OS<br />Operator branded eBook store<br />Revenue Streams<br />For ReadingSubcription Model<br />Content Sales Model<br />© txtr GmbH, 2010<br />14<br />
  26. txtr Readers<br />The txtr Product Family – New Devices in Preparation<br />&<br />txtrReader Color<br />txtr Reader 6’’<br />txtrReader 10’’ touch<br />2010<br />2010-11<br />2011 - 2012<br />Simple but eleganteReader with txtr storeover the air connection<br />Larger display,Proprietary sensor<br />touch technology<br />Vertical solution based on txtr SDK<br />© txtr GmbH, 2010<br />15<br />
  27. Impact of eReading very Broad<br />Reading Is The Key To Knowledge Acquisition<br />READING<br />VIDEO<br />60%<br />10%<br />30%<br />FACE-TO-FACE COMMUNICATION<br />
  28. Connected Reading In Education<br />Great Potential for improving Learning<br />Teacher<br />Students<br />Students<br />Students<br />
  29. “Finding ways to engage students in reading may be one of the most effective ways to leverage social change.&quot; <br />OECD (2002). Reading For Change: Results from PISA 2000, published by the Organisation For Economic Co-operation and Development. <br />
  30. The demise of the Newspaper matters..<br />
  31. Connected Reading Brings Bookstores / Kiosk To People<br />
  32. Christophe F. Maire | CEO – txtr.com<br />Mail: christophe@txtr.com | twitter: @christophex<br />
  33. txtr GmbH<br />Rosenthaler Straße 13<br />10119 Berlin, Germany<br />www.txtr.com<br />

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