Fantasy or Reality: Affordable and Open Access Textbooks Open Access Week 2011 University of Arizona Nicole Allen The Stud...
Textbooks  cost  HOW much???
Caculus James Stewart $224.95
Economics N. Gregory Mankiw $255.95
Chemistry Theodore E. Brown $228.67
“ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this ye...
The Problem Students should expect to spend   $1137  per year - College Board
The Problem 26 %   of tuition @ public 4-year 72 %   of tuition @ comm. College - GAO
Prices are rising 4   times   inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989  1994  1999  2004  2009 Textbooks ...
Extensive Research
Unnecessary New Editions used 5th  edition $81.78 6 th   Edition $224.95
Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Sta...
Limited E-Books $142.95 only
Producer Consumer
Market Failure
Publisher Student Professor
Publisher Student Professor FAIL
Rx Drug Company Patient Doctor
More ways to save than ever before
Used Books <ul><li>75% the new cost in the bookstore </li></ul><ul><li>60% of the new cost online </li></ul><ul><li>Buy fr...
Renting <ul><li>40% of the new cost per semester </li></ul><ul><li>Online or on campus (new) </li></ul><ul><li>Up-front sa...
E-Books <ul><li>50% of the new cost (in print) </li></ul><ul><li>Usually a 180-day subscription </li></ul><ul><li>Some lim...
E-Readers <ul><li>Many different devices available </li></ul><ul><li>Cost $379- $1000+ </li></ul><ul><li>Additional cost f...
Average Savings
66% Keep Some 34% Rent All 75% Prefer  print 25% Prefer digital Student Preferences
Maximum Savings
We can do better than that.
Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
Open Textbooks •  Table of contents, chapters, exercises •  Written by experts •  Edited and reviewed to be high-quality 1...
Open Textbooks •  Available free online to everyone •  Downloadable and printable at cost •  Hard copies cost$20-30 2. Exc...
Open Textbooks •  Open license •  Instructors can customize by adding, editing or removing. •  Update faster and only when...
Open Textbooks <ul><li>Adopted by 2,000+ classes </li></ul><ul><li>Used @ Harvard, Caltech, Berkeley… </li></ul><ul><li>Su...
E-books, Rentals, etc. Publisher Student Professor
Open Textbooks Publisher Student Professor
Overall Savings
Open Textbooks Savings from switching to open textbooks. $10,114 $75,000 401(k)  after 40 years $20,115 Down Payment On Fi...
$100  per student
$10,000 100-student class
$50K 5 classes
$100K 1 year
$500M 5000 US Colleges
Too Good To Be True?
Models •  Personal motivation •  Sabbatical projects or grant funding •  Count toward faculty tenure? Individual authors R...
Models •  Work with other institutions or states with similar needs. •  Two ideas: split up the work or pool resources. Co...
Models •  Hewlett, Soros, Gates... •  Grants to existing projects.  •  Request proposals for specific books. Charitable Gr...
Models •  Redirect existing funds (NSF, FIPSE). •  Invest new funds (state and federal). Gov ’ t Funding WA state project ...
Models •  Lots  of room for improvement over traditional model. •  Two ideas: sell ancillary products or licensing fees. P...
Beyond Textbooks
Nuclear Physics $25,888
Surface Science $13,595
 
And you thought textbooks were expensive!
“ Open Access (OA) is the free, immediate, unrestricted availability of high-quality, peer-reviewed scholarship over the I...
7,252 Journals 655,586 Articles
RightToResearch.org
Making affordable textbooks a reality
 
Exposing the Problem <ul><li>8 studies on various elements of the issue </li></ul><ul><li>Generated a TON of media attenti...
Organizing Profs <ul><li>700 prof letter on new editions </li></ul><ul><li>UCLA math dept negotiated 25% cut </li></ul><ul...
Price Disclosure Laws <ul><li>State bills in WA, OR, CT, AZ, CA  (sort of) </li></ul><ul><li>Federal bill passed in 2008, ...
<ul><li>Higher Education Opportunity Act </li></ul><ul><li>Publishers must disclose prices to professors </li></ul><ul><li...
Promote Open Textbooks <ul><li>3,000 profs signed statement endorsing open textbooks </li></ul><ul><li>1,000+ media hits <...
 
Introducing…
Mr. $200 Textbook
Textbook Rebel
40-Campus Tour
 
 
 
 
 
 
 
 
 
 
Petition <ul><li>Against the high cost of textbooks </li></ul><ul><li>Great ask for students who want to do something </li...
Petition <ul><li>Not *just* a petition </li></ul><ul><li>Check the box to send email to profs </li></ul><ul><li>“ Kill two...
Petition 10,000 signatures 5,000 check the box 50,000 profs emailed
If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
MakeTextbooksAffordable.org TextbookRebellion.org
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2011-10-28 Fantasy or Reality: Affordable and Open Access Textbooks (U of Arizona OA Week, Oct 2011)

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The second lecture hosted by the University of Arizona Libraries during its celebration of Open Access Week.

28 October 2011
University of Arizona Open Access Week
Tucson, AZ

Published in: Education, Business
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  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • The savings really do add up. • Here are some examples of classes and how much students would save using an open textbook rather than the average traditional textbook in each subject. • Point out one. “For example, switching to an open textbook in a 185-student physics class would save students the equivalent of four years tuition at a state university.”
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • • We ’re asking supportive professors to sign onto a statement saying they would consider using open textbooks. That will help us demonstrate to Congress and other potential funders of open textbooks that there is a market for them. • There is a list of open textbooks on our website, and we urge you to go check them out for one that might be a fit for your class. Follow this link. • Also, please help get the word out by letting colleagues know about open textbooks, especially if you see a book that might work for one of their classes.
  • 2011-10-28 Fantasy or Reality: Affordable and Open Access Textbooks (U of Arizona OA Week, Oct 2011)

    1. 1. Fantasy or Reality: Affordable and Open Access Textbooks Open Access Week 2011 University of Arizona Nicole Allen The Student PIRGs www.maketextbooksaffordable.org [email_address] @txtbks
    2. 2. Textbooks cost HOW much???
    3. 3. Caculus James Stewart $224.95
    4. 4. Economics N. Gregory Mankiw $255.95
    5. 5. Chemistry Theodore E. Brown $228.67
    6. 6. “ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.”
    7. 7. The Problem Students should expect to spend $1137 per year - College Board
    8. 8. The Problem 26 % of tuition @ public 4-year 72 % of tuition @ comm. College - GAO
    9. 9. Prices are rising 4 times inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbooks vs. Inflation Textbooks Inflation
    10. 10. Extensive Research
    11. 11. Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
    12. 12. Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
    13. 13. Limited E-Books $142.95 only
    14. 14. Producer Consumer
    15. 15. Market Failure
    16. 16. Publisher Student Professor
    17. 17. Publisher Student Professor FAIL
    18. 18. Rx Drug Company Patient Doctor
    19. 19. More ways to save than ever before
    20. 20. Used Books <ul><li>75% the new cost in the bookstore </li></ul><ul><li>60% of the new cost online </li></ul><ul><li>Buy from from friends, classmates </li></ul>
    21. 21. Renting <ul><li>40% of the new cost per semester </li></ul><ul><li>Online or on campus (new) </li></ul><ul><li>Up-front savings, no buyback blues </li></ul>
    22. 22. E-Books <ul><li>50% of the new cost (in print) </li></ul><ul><li>Usually a 180-day subscription </li></ul><ul><li>Some limits on printing and access </li></ul>
    23. 23. E-Readers <ul><li>Many different devices available </li></ul><ul><li>Cost $379- $1000+ </li></ul><ul><li>Additional cost for content </li></ul>
    24. 24. Average Savings
    25. 25. 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital Student Preferences
    26. 26. Maximum Savings
    27. 27. We can do better than that.
    28. 28. Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
    29. 29. Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
    30. 30. Open Textbooks • Table of contents, chapters, exercises • Written by experts •  Edited and reviewed to be high-quality 1. Like regular textbooks: Open Textbooks
    31. 31. Open Textbooks • Available free online to everyone • Downloadable and printable at cost • Hard copies cost$20-30 2. Except affordable: Open Textbooks
    32. 32. Open Textbooks • Open license • Instructors can customize by adding, editing or removing. • Update faster and only when needed 3. And flexible: Open Textbooks
    33. 33. Open Textbooks <ul><li>Adopted by 2,000+ classes </li></ul><ul><li>Used @ Harvard, Caltech, Berkeley… </li></ul><ul><li>Sustainable models developing </li></ul>
    34. 34. E-books, Rentals, etc. Publisher Student Professor
    35. 35. Open Textbooks Publisher Student Professor
    36. 36. Overall Savings
    37. 37. Open Textbooks Savings from switching to open textbooks. $10,114 $75,000 401(k) after 40 years $20,115 Down Payment On First Home $24,575 4 Years Tuition At Iowa State 401(k) Economics 90 Students Calculus 150 Students Physics 185 Students
    38. 38. $100 per student
    39. 39. $10,000 100-student class
    40. 40. $50K 5 classes
    41. 41. $100K 1 year
    42. 42. $500M 5000 US Colleges
    43. 43. Too Good To Be True?
    44. 44. Models • Personal motivation • Sabbatical projects or grant funding • Count toward faculty tenure? Individual authors Robert Beezer “ The world doesn ’ t need another linear algebra book. It needs a free one. ” linear.ups.edu
    45. 45. Models • Work with other institutions or states with similar needs. • Two ideas: split up the work or pool resources. Consortia Community College Consortium for OER More than 200 colleges working to review, create and promote OER. oerconsortium.org
    46. 46. Models • Hewlett, Soros, Gates... • Grants to existing projects. • Request proposals for specific books. Charitable Grants Customizable “ flex books ” that meet state standards. “ It simply makes more sense. ” ck12.org
    47. 47. Models • Redirect existing funds (NSF, FIPSE). • Invest new funds (state and federal). Gov ’ t Funding WA state project to create a library of 81 open courses. “ The return on our investment is going to be extraordinary. ”
    48. 48. Models • Lots of room for improvement over traditional model. • Two ideas: sell ancillary products or licensing fees. Publishers Commercial open textbook publisher Revenue (including royalties) from selling optional print copies, study aids. flatworldknowledge.com
    49. 49. Beyond Textbooks
    50. 50. Nuclear Physics $25,888
    51. 51. Surface Science $13,595
    52. 53. And you thought textbooks were expensive!
    53. 54. “ Open Access (OA) is the free, immediate, unrestricted availability of high-quality, peer-reviewed scholarship over the Internet – combined with the rights to use this information to its fullest possible extent.” 
    54. 55. 7,252 Journals 655,586 Articles
    55. 56. RightToResearch.org
    56. 57. Making affordable textbooks a reality
    57. 59. Exposing the Problem <ul><li>8 studies on various elements of the issue </li></ul><ul><li>Generated a TON of media attention </li></ul><ul><li>Congressional investigation </li></ul>
    58. 60. Organizing Profs <ul><li>700 prof letter on new editions </li></ul><ul><li>UCLA math dept negotiated 25% cut </li></ul><ul><li>23-campus Calstate faculty resolution </li></ul>
    59. 61. Price Disclosure Laws <ul><li>State bills in WA, OR, CT, AZ, CA (sort of) </li></ul><ul><li>Federal bill passed in 2008, took effect Jul 1, 2010 </li></ul>
    60. 62. <ul><li>Higher Education Opportunity Act </li></ul><ul><li>Publishers must disclose prices to professors </li></ul><ul><li>Publishers must offer books unbundled </li></ul><ul><li>Colleges must list books during registration </li></ul>Price Disclosure Laws
    61. 63. Promote Open Textbooks <ul><li>3,000 profs signed statement endorsing open textbooks </li></ul><ul><li>1,000+ media hits </li></ul><ul><li>Over 2,000 personal meetings asking profs to “make the switch” </li></ul>
    62. 65. Introducing…
    63. 66. Mr. $200 Textbook
    64. 67. Textbook Rebel
    65. 68. 40-Campus Tour
    66. 79. Petition <ul><li>Against the high cost of textbooks </li></ul><ul><li>Great ask for students who want to do something </li></ul><ul><li>Online and offline </li></ul>
    67. 80. Petition <ul><li>Not *just* a petition </li></ul><ul><li>Check the box to send email to profs </li></ul><ul><li>“ Kill two birds with one stone” </li></ul>
    68. 81. Petition 10,000 signatures 5,000 check the box 50,000 profs emailed
    69. 82. If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
    70. 83. MakeTextbooksAffordable.org TextbookRebellion.org

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