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Communicating "Open" #OER16

Whether you are a seasoned open education advocate or a newcomer to the movement, communicating about “open” can be a challenge. The English language alone has more than 40 definitions of “open” (according to Dictionary.com), and the term has gained myriad nuanced meanings to different communities, from free software to open access research to open education. Effective communication is the key to success for any movement, so it’s important for OER advocates to hone their skills.

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Communicating "Open" #OER16

  1. 1. @txtbks | #oer16 COMMUNICATING “OPEN” Nicole Allen, SPARC @txtbks #oer16 www.slideshare.com/txtbks www.sparcopen.org Except where otherwise noted...
  2. 2. @txtbks | #oer16 Open Educational Resources are teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and re- purposing by others. - Hewlett Foundation
  3. 3. @txtbks | #oer16 Open Educational Resources are teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and re- purposing by others. - Hewlett Foundation
  4. 4. @txtbks | #oer16 Open Educational Resources are educational materials that are distributed at no cost with legal permission for the public to freely use, share, and build upon the content. http://tinyurl.com/oer-faq-policy
  5. 5. @txtbks | #oer16 Open Educational Resources are educational materials that are distributed at no cost with legal permission for the public to freely use, share, and build upon the content. http://tinyurl.com/oer-faq-policy
  6. 6. @txtbks | #oer16 TIPS
  7. 7. @txtbks | #oer16 1.Avoid jargon CC BY CC BY-NC CC BY-NC-WTF
  8. 8. @txtbks | #oer16 1.Avoid jargon 2.Have a message, and repeat it
  9. 9. @txtbks | #oer16 1.Avoid jargon 2.Have a message, and repeat it 3.Use stories over rhetoric
  10. 10. @txtbks | #oer16 1.Avoid jargon 2.Have a message, and repeat it 3.Use stories over rhetoric 4.Know your audience
  11. 11. @txtbks | #oer16 1.Avoid jargon 2.Have a message, and repeat it 3.Use stories over rhetoric 4.Know your audience 5.Focus on the end goal
  12. 12. @txtbks | #oer16 CASE #1
  13. 13. @txtbks | #oer16
  14. 14. @txtbks | #oer16 don’t feed the fire
  15. 15. @txtbks | #oer16
  16. 16. @txtbks | #oer16 let facts speak for themselves
  17. 17. @txtbks | #oer16
  18. 18. @txtbks | #oer16 CASE #2
  19. 19. @txtbks | #oer16 State’s $300,000 e-textbooks flunk out with critics Laura Berman, The Detroit News 11:32 p.m. EDT October 12, 2015 The first batch of textbooks commissioned under a $600,000 state Department of Education grant is online and ready for Michigan social studies teachers and students with one catch: Some textbook experts and educators around the state are so disturbed by factual inaccuracies, poor grammar, overgeneralizations, clumsy word choices and cultural insensitivity, they are recommending teachers not use them in their classrooms. Released in August, the first four books produced in the Michigan Open Book Project were written by Michigan social studies teachers. Their mission was to produce “dream” resources that teachers around the state could download to iPads and other electronic devices at no cost.
  20. 20. @txtbks | #oer16 turnabout is fair play
  21. 21. @txtbks | #oer16
  22. 22. @txtbks | #oer16
  23. 23. @txtbks | #oer16 community is the first line of defense
  24. 24. @txtbks | #oer16 Rapid Response Talking Points • Developing educational materials is a process, and it’s an unfortunate fact of life that errors happen. That’s true of traditional materials as well as OER. • What matters is the process in place to address errors. With traditional materials, it takes years for corrections to make it to student. With OER, it can happen instantly. • In this case, the problems were fixed within 48 hours. This kind of rapid response is only possible in an open environment. • The benefits of OER go beyond the ability to fix errors. OER also offers the advantage of updating and improving the materials in real time. Traditional textbooks are often 7 years out of date by the time they are replaced, but OER can be updated to include new resources and current events.
  25. 25. @txtbks | #oer16 the messenger matters
  26. 26. @txtbks | #oer16 “My elementary teachers who are using it absolutely love it. Is it perfect? No, it is not, but if my district wanted to buy new [traditionally published] social studies textbooks, they would not be error free either and a social studies text is out of date the day it is purchased.” - School Superintendent
  27. 27. @txtbks | #oer16 CASE #3
  28. 28. @txtbks | #oer16 By Mary Jo Madda Feb 24, 2016 Do you remember how it felt when you first read what would eventually become your favorite book? For many students, that’s a feeling that’s hard to come by—books aren’t always cheap or easily accessible, especially when school budgets are stretched thin. However, the government is hoping to help schools save money and time by offering thousands of popular and award-winning titles—$250 million worth of books, in fact—to Title I, military base and special education teachers and librarians, and by extension, students. How, exactly?
  29. 29. @txtbks | #oer16 “Back in October of 2015, the U.S. Department of Education launched #GoOpen, a campaign to encourage educators and their respective schools and districts to use openly licensed educational resources (OERs). Today’s launch furthers the White House’s efforts to push for more OER usage in American schools, something educators and librarians are hungry for.”
  30. 30. @txtbks | #oer16 fight back against openwashing
  31. 31. @txtbks | #oer16 “Back in October of 2015, the U.S. Department of Education launched #GoOpen, a campaign to encourage educators and their respective schools and districts to use openly licensed educational resources (OERs). While this effort is separate from the administration's OER work (in that Open eBooks is primarily composed of copyrighted materials), today’s launch is complementary in its goals and furthers the White House’s efforts to push for more
  32. 32. @txtbks | #oer16 Nicole Allen nicole@sparcopen.org @txtbks | @sparc_na www.sparcopen.org

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Whether you are a seasoned open education advocate or a newcomer to the movement, communicating about “open” can be a challenge. The English language alone has more than 40 definitions of “open” (according to Dictionary.com), and the term has gained myriad nuanced meanings to different communities, from free software to open access research to open education. Effective communication is the key to success for any movement, so it’s important for OER advocates to hone their skills.

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