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¿La Web 2.0 es realmente la web social?

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Charla / Taller sobre el caracter social de la Web 2.0, dentro de la Jornada Hacktivista realizada en Bilbao el 26/04/2008.

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¿La Web 2.0 es realmente la web social?

  1. 1. ¿La Web 2.0 es realmente la web social ? jdanitxu@gmail.com, txipi@sindominio.net Jardunaldi hacktibista / Jornada hacktivista 26/04/2008, Bilbao
  2. 2. <ul><li>¿Qué te sugiere la palabreja “web 2.0” ? </li></ul>
  3. 3. <ul><li>blogs wikis RSS sindicación links comentarios recomendaciones multimedia comunidades </li></ul>
  4. 4. <ul><li>¿Qué es la web 2.0? </li></ul><ul><li>es la web social </li></ul>
  5. 5. <ul><ul><li>social implica gente </li></ul></ul>
  6. 6. <ul><li>No es solo un cambio tecnológico </li></ul><ul><li>es un cambio de actitud </li></ul>
  7. 7. <ul><li>Construir el conocimiento entre muchos </li></ul>
  8. 8. <ul><li>muchos ‡ todos </li></ul><ul><li>Teorema de Pareto </li></ul><ul><li>20/80 </li></ul><ul><li>1/19/80 </li></ul>
  9. 9. <ul><li>Evolución tecnológica: </li></ul><ul><li>filogénesis de la web </li></ul>
  10. 10. <ul><li>Nacimiento: </li></ul><ul><li>6 de agosto de 1991 , la web en Internet </li></ul>
  11. 11. <ul><ul><li>Hello, world! </li></ul></ul>
  12. 12. <ul><li>La familia la acoge con los brazos abiertos </li></ul>
  13. 13. <ul><li>Infancia: </li></ul><ul><li>30 de abril de 1993: “la web será gratuita y abierta para todos” </li></ul><ul><li>CERN </li></ul>
  14. 14. <ul><li>La web juega con todos los niños de la escuela </li></ul>
  15. 15. <ul><ul><li>Construyamos algo... </li></ul></ul>
  16. 16. <ul><li>Adolescencia: </li></ul><ul><li>a mediados de los 90 , llegan las “punto-com” </li></ul>
  17. 17. <ul><li>La web deja de ir a la escuela y se pasa el día en el centro comercial </li></ul>
  18. 18. <ul><ul><li>Malas compañías </li></ul></ul>
  19. 19. <ul><li>La web no atiende a la gente, va a su rollo: conseguir pasta y gastársela </li></ul>
  20. 20. <ul><ul><li>Primera paliza </li></ul></ul>
  21. 21. <ul><li>La web recibe su primera paliza : el crack de las punto-com </li></ul>
  22. 22. <ul><ul><li>Burbuja punto-com </li></ul></ul>
  23. 23. <ul><li>Madurez: </li></ul><ul><li>la web se da cuenta de la importancia de la gente que le rodea </li></ul>
  24. 24. <ul><ul><li>La gente es importante </li></ul></ul>
  25. 25. <ul><li>2002 : Tim O'Reilly acuña el término “web 2.0” </li></ul>
  26. 26. <ul><li>Algunas ya hacían “web 2.0” sin saberlo . </li></ul><ul><li>Otras identifican y asumen el cambio </li></ul>
  27. 27. <ul><li>A sus padres no les gusta el nuevo mote . </li></ul>
  28. 28. <ul><ul><li>¿A qué viene eso de 'web 2.0'? </li></ul></ul>
  29. 29. <ul><li>“ En la web 1.0 siempre se trataba de conectar gente . Era un espacio interactivo , y creemos que eso de 'web 2.0' no es más que una palabreja que nadie entiende realmente. Si 'web 2.0' es para ti blogs y wikis, entonces eso es gente a gente.” </li></ul><ul><li>“ Pero eso era lo que se suponía que la web iba a ser desde el principio ” </li></ul><ul><li>Tim Berners-Lee </li></ul>
  30. 30. <ul><li>Pero hay que vender ... </li></ul>
  31. 31. <ul><li>“ ¿cómo convencer al resto de tiburones en la piscina de que este banquete de sangre es diferente de la anterior burbuja? Fácil, descarta todo lo anterior por ser 'web 1.0' ” </li></ul><ul><li>Jeffery Zeldman </li></ul>
  32. 32. <ul><li>Características de la web social </li></ul>
  33. 33. <ul><li>“ Aplicaciones que mejoran cuanta más gente las use” </li></ul><ul><li>Tim O'Reilly </li></ul>
  34. 34. <ul><li>Experiencia del usuario más interactiva </li></ul>
  35. 35. <ul><ul><li>Queremos interactuar </li></ul></ul>
  36. 36. <ul><li>Datos supertransformables </li></ul>
  37. 37. <ul><ul><li>Tuberías de información </li></ul></ul>
  38. 38. <ul><li>Mejora continua </li></ul><ul><li>idea buena + usuarios = idea mejor </li></ul>
  39. 39. <ul><ul><li>“ Solo no puedes, con amigos sí” </li></ul></ul>
  40. 40. <ul><li>Dos puntos claves: </li></ul><ul><li>usuarios y datos </li></ul>
  41. 41. <ul><li>Usuarios: </li></ul><ul><li>prosumidores de información </li></ul>
  42. 42. <ul><li>Usuarios: </li></ul><ul><li>consumen y producen datos </li></ul>
  43. 43. <ul><li>Usuarios: </li></ul><ul><li>corrigen errores </li></ul>
  44. 44. <ul><li>Usuarios: </li></ul><ul><li>atraen a más usuarios </li></ul>
  45. 45. <ul><li>Datos: </li></ul><ul><li>aportan valor a los usuarios </li></ul>
  46. 46. <ul><li>Datos: </li></ul><ul><li>transformables por los usuarios </li></ul>
  47. 47. <ul><li>Datos: </li></ul><ul><li>completan y mejoran otros datos </li></ul>
  48. 48. <ul><li>Datos: </li></ul><ul><li>de las taxonomías, a las folksonomías </li></ul>
  49. 49. <ul><ul><li>“ si las taxonomías son árboles... </li></ul></ul>
  50. 50. <ul><ul><li>... las folksonomías son un </li></ul></ul><ul><ul><li>montón de hojas” David Weinberger </li></ul></ul>
  51. 51. <ul><li>Aplicaciones “web 2.0” </li></ul>
  52. 52. <ul><ul><li>Blogs </li></ul></ul>
  53. 53. <ul><ul><li>Wikis </li></ul></ul>
  54. 54. <ul><ul><li>Recomendadores </li></ul></ul>
  55. 55. <ul><ul><li>Contenidos “a la carta” </li></ul></ul>
  56. 56. <ul><ul><li>Marcadores sociales </li></ul></ul>
  57. 57. <ul><ul><li>Redes sociales </li></ul></ul>
  58. 58. <ul><ul><li>Multimedia 2.0 </li></ul></ul>
  59. 59. <ul><ul><li>Internet como sistema operativo </li></ul></ul>
  60. 60. <ul><li>Aspectos tecnológicos </li></ul>
  61. 61. <ul><li>Los programas dejan de estar en nuestro PC </li></ul>
  62. 62. <ul><li>¿Y el software libre? </li></ul>
  63. 63. <ul><li>Muchos gestores de blogs, wikis, redes sociales, etc. son software libre </li></ul>
  64. 64. <ul><li>Muchas plataformas 2.0 están montadas con software libre </li></ul>
  65. 65. <ul><li>Los datos también dejan de estar en nuestro PC </li></ul>
  66. 66. <ul><li>Acceso online (webs, APIs): Flickr, Gmail, Twitter, etc. </li></ul>
  67. 67. <ul><li>¡Ojo a las licencias de uso! </li></ul>
  68. 68. <ul><li>Conclusiones: </li></ul><ul><li>“ La máquina nos está usando / somos nosotros” </li></ul><ul><li>Michael Wesch </li></ul><ul><li>http://youtube.com/watch?v=NLlGopyXT_g </li></ul>
  69. 69. <ul><ul><li>Taldeka </li></ul></ul>
  70. 70. <ul><li>1) Valores positivos de la web 2.0 desde una perspectiva social y hacktivista. </li></ul><ul><li>2) Idem, valores negativos . </li></ul><ul><li>3) ¿Qué alternativas libres (software, contenidos) que sean realistas conocemos o podemos pensar para cada entorno? </li></ul>
  71. 71. <ul><ul><li>Mila esker ;-) </li></ul></ul>
  72. 72. Referencias <ul><li>Introducing Web 2.0 concepts , John Lewis, Intergen, 2007. </li></ul><ul><li>What Is Web 2.0? , Tim O'Reilly, Web 2.0 Expo Berlin, 2007. </li></ul><ul><li>Digital ethnography of Youtube, Michael Wesch, Kansas State University, 2007. </li></ul><ul><li>Web 2.0 en educación , Julen Iturbe-Ormaetxe, www.jiturbe.com, 2007. </li></ul><ul><li>Web 2.0 , Daniel Gutierrez, EHU/UPV, 2007. </li></ul>
  73. 73. Todas las imágenes son propiedad de sus respectivos dueños* , el resto del contenido está licenciado bajo Creative Commons by-sa 3.0 * Iñigo Alonso, Creative Commons, Wikipedia Google, Yahoo!, Nireblog, Twitter, ODEO, Slideshare, Euskatube, Bildu, Zabaldu, Meneame, Digg, Wordpress, Docuwiki, Netvibes, EyeOS, del.icio.us, Magnolia, EITB, Blogari, Wikispaces, Technorati, frielp (Flickr), frielp (Flickr), tedsblog (Flickr), michale (Flickr), peterprice (Flickr), d_a_v_i_d_m_(Flickr), exil-fischkoop (Flickr), supercillousness (Flickr), TynCanes (Flickr), JimGris (Flickr), lievensoete (Flickr)

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