Movin' on up
Sustaining a career in the high turnover
world of Enrollment Management
What I hope you hear…
Enrollment (and higher ed) is a profession
Your personal brand can change
You may not stay at your u...
My definition of enrollment
management…
Holistic Model that includes:
Marketing
Recruiting
Enrolling
Retaining
Graduating
My journey through enrollment...
Where do you want to go?
Clarify the direction you want to take in your
career.
Get to know the positions you are interest...
Now,how can you stand out?
Make your work more than a job...
Those who advance their careers often view
their work as more than a job. 
Be passionate...
Become self-aware...
Know yourself
Evaluate your personal strengths and weaknesses
How can we develop professionally if we...
is is a product...
is is a logo...
is is a brand...
“A brand is a person’s gut feeling about a product,
service, or organization.”- Marty Neumeier
What is your brand?
Have you spent time thinking about your personal
brand?
What is your essence?
What do you know most ab...
Build your brand...
Think of your resume as a CV
Who are you?
Why are you a successful element?
What have you accomplished...
Own your own professional
development...
Ultimately, it is not your boss’job to develop you
professionally. 
You must own ...
Seek out other leaders...
If you want to lead, hang out with other leaders. 
Start within your own division.
Ongoing and i...
What are you reading?
Reading books, articles, and blogs that relate,
either directly or indirectly to our work is
importa...
Stay connected...
We all connect with colleagues in our field.
Make a point of staying connected with them.
If appropriate,...
What about conferences?
Conferences can develop your knowledge base. 
NAGAP, AACRAO, NACAC, Regional Associations.
Stamats...
Be the best at what you do...
Go the extra mile.
Find out how to exceed at what you are already
doing. 
Remember, nothing ...
Make learning an ongoing
priority...
Take EVERY opportunity to advance your
knowledge.
Don’t limit that knowledge to your ...
e opportunity at ACU...
New Certificate in Enrollment Management
launching in January.
Online Masters in Higher Education. 
Certificate in Enrollment
Management - Quick facts...
12­hour graduate­level certificate program
Four online courses with on...
e courses...
HIED 652: Foundations of Enrollment Management
This course provides students with a historical
overview of e...
e courses...
HIED 656: Financial Concepts in Enrollment
Management
This course provides an understanding the array of
iss...
e end...
Corey Patterson
Co-Director, ACU’s Certificate in Enrollment
Management
Director of Program Planning and Strategi...
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Movin' on up sustaining a career in the high turnover world of enrollment management

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For years, the enrollment profession (whether Graduate or Undergraduate) has been a revolving door. Not for you though. You have chosen this as a career (or at least want to give it a shot). So, how do you stay ahead and move up in the organization? During this session, we will discuss opportunities for growth and development and provide information regarding ACU's new Certificate in Enrollment Management. Come equipped to share what you do personally to stay on the cutting edge of enrollment management.

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Movin' on up sustaining a career in the high turnover world of enrollment management

  1. 1. Movin' on up Sustaining a career in the high turnover world of Enrollment Management
  2. 2. What I hope you hear… Enrollment (and higher ed) is a profession Your personal brand can change You may not stay at your university forever, but the work you put it now can pay off later Make learning a priority
  3. 3. My definition of enrollment management… Holistic Model that includes: Marketing Recruiting Enrolling Retaining Graduating
  4. 4. My journey through enrollment...
  5. 5. Where do you want to go? Clarify the direction you want to take in your career. Get to know the positions you are interested in holding. Don’t become wedded to any particular path, but have an idea of the direction you want to take. Talk to those who already occupy those types of roles on your campus.
  6. 6. Now,how can you stand out?
  7. 7. Make your work more than a job... Those who advance their careers often view their work as more than a job.  Be passionate about the work you do and the contributions you make. Believe that your work contributes to students’ lives...no matter your title. Passion drives us to do more, learn more, and impact the lives of those around us more.
  8. 8. Become self-aware... Know yourself Evaluate your personal strengths and weaknesses How can we develop professionally if we don’t know who we are?  Assessments like StrengthsFinder or a personality profile can be helpful tools for providing insight into your own leadership style.  Evaluate Organizational Fit (Reinforcing vs. Extending)
  9. 9. is is a product...
  10. 10. is is a logo...
  11. 11. is is a brand...
  12. 12. “A brand is a person’s gut feeling about a product, service, or organization.”- Marty Neumeier
  13. 13. What is your brand? Have you spent time thinking about your personal brand? What is your essence? What do you know most about? How are you an expert? What do others’“guts”tell them about you?
  14. 14. Build your brand... Think of your resume as a CV Who are you? Why are you a successful element? What have you accomplished? List everything that adds to that story…not just a laundry list of your titles.
  15. 15. Own your own professional development... Ultimately, it is not your boss’job to develop you professionally.  You must own your personal growth and development. Others will play a significant role in your development.  But, for you to grow and learn, it must be a priority for YOU.
  16. 16. Seek out other leaders... If you want to lead, hang out with other leaders.  Start within your own division. Ongoing and intentional meetings can affect the institution, as well as your own growth. These other leaders may know of PD opportunities on your own campus.
  17. 17. What are you reading? Reading books, articles, and blogs that relate, either directly or indirectly to our work is important.  Consider setting aside two hours every other Friday to read.  Bookmark interesting reads and be sure to revisit them later. Pass interesting reads along to co-workers. They may benefit and it helps your brand. Create an @Reading folder in your email
  18. 18. Stay connected... We all connect with colleagues in our field. Make a point of staying connected with them. If appropriate, pass information to them as you come across it (build your brand!). You can never tell who you will meet who could significantly improve your career or provide priceless advice.
  19. 19. What about conferences? Conferences can develop your knowledge base.  NAGAP, AACRAO, NACAC, Regional Associations. Stamats, Noel-Levitz, other consultants. Go ready to learn (don’t miss sessions!). Network, Network, Network. Provide a conference summary to your supervisor after the conference.
  20. 20. Be the best at what you do... Go the extra mile. Find out how to exceed at what you are already doing.  Remember, nothing advances a career like doing great work at the job you already have. Demonstrate passion, knowledge, and collegiality.
  21. 21. Make learning an ongoing priority... Take EVERY opportunity to advance your knowledge. Don’t limit that knowledge to your job, but about Higher Ed in general.  Prepare now for jobs you want in the future. If additional schooling is needed to advance...start now. Be prepared for the next step.
  22. 22. e opportunity at ACU... New Certificate in Enrollment Management launching in January. Online Masters in Higher Education. 
  23. 23. Certificate in Enrollment Management - Quick facts... 12­hour graduate­level certificate program Four online courses with one three­day residency at ACU at CitySquare in Dallas First cohort will begin January 2014. First residency is scheduled for May 2014.
  24. 24. e courses... HIED 652: Foundations of Enrollment Management This course provides students with a historical overview of enrollment management, significant concepts related to the field, and professional foundations on which to build. HIED 654: Approaches to Marketing, Recruitment and Selection This course provides students with tools with which they can use to develop an ethical and effective marketing and recruitment plan that will align well with the educational and enrollment goals of their institutions.
  25. 25. e courses... HIED 656: Financial Concepts in Enrollment Management This course provides an understanding the array of issues in regards to tuition pricing, financial aid, rising student debt, net tuition revenue and their effect on student enrollment and university budget. HIED 658: Enrollment Management: Student Services and Retention This course emphasizes the continuing nature of enrollment management once students enroll. Competencies will provide and solid understanding of the importance of orientation, student services, advising, and student retention.
  26. 26. e end... Corey Patterson Co-Director, ACU’s Certificate in Enrollment Management Director of Program Planning and Strategic Initiatives Managing Director of Online Programs Abilene Christian University pattersonc@acu.edu

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