Marketing presentation

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Marketing presentation

  1. 1. Marketing and Recruiting Tools to Grow Your Program Maria Pate Academic Advisor II Department of Biomedical Engineering Texas A&M University
  2. 2. My Department • History of recruitment in BMEN • Departmental strategic plan • Recruiting needs – increase number of total students – increase number of US citizens – increase number of minority students – increase quality of student scores, undergraduate institution, and undergraduate GPA
  3. 3. Tools Created, Purchased, and Used • Prospective student database • Online webform • Email templates • Handwritten congratulatory notes • GRE Search Service • Campus visits • Industry conferences
  4. 4. Prospective Student Database • Students email/visit you requesting information… do you ever follow-up? • What information should you track? • Why is this important? – Personal career growth – Additional departmental support – Recognition!
  5. 5. Online Webform • Why is this helpful? • What does it cost? – Free options – Paid options • Who can help with implementation?
  6. 6. Email Templates • Easy to create & quick to use • Perfect for use by student workers • How to create using Microsoft Office • Using templates in other email systems
  7. 7. Handwritten Notes • Seriously? You expect me to write a personalized note to everyone?! • Why write a note to begin with? • What should it say? • Will this really have an impact on students?
  8. 8. GRE Search Service • What is a Search Service? – GRE Search Service – Student Search Service (SAT) • What types of criteria exist for filters? • What will it take to justify the initial expense? • What will it take to justify renewing usage in future years?
  9. 9. GRE Search Service
  10. 10. Campus Visits • Individual visits vs. group visits – Pros and cons • What do students expect during a visit? – Meeting with recruiter/advisor/admissions rep – Meeting with faculty (graduate students) – Meeting with current students – Tour of departmental facilities – Information about financial aid • Who should cover travel expenses?
  11. 11. Industry & Academic Conferences • How many conferences do you need to attend? • How should the booth or table be set up? – Layout of space – Layout of table – Using height to your advantage • What departmental info should be provided? • What giveaways should be purchased?
  12. 12. Collaboration is Key! • Sure, it can be done alone. But is that really necessary? Besides, who has the time?! • Who else can lend a helping hand? – Faculty advisors – Department heads – Marketing and IT teams – Student workers – Current students
  13. 13. Open Forum • What other ideas have you found successful? • What questions do you have? Contact me with any questions… I’d love to help! Maria Pate 979-845-2312 maria.pate@tamu.edu

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