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Social media, ugc and its impact on mainstream media

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Slideshow used by Nic Newman, Future Media & Technology Controller, Journalism and Digital Distribution, at CIPR Greater London Group event on 'Journalists And Social Media: What PRs Should Know.'

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Social media, ugc and its impact on mainstream media

  1. 1. <ul><li>Social media, UGC and its impact on mainstream news </li></ul><ul><li>Reuters Institute for the Study of Journalism </li></ul><ul><li>Nic Newman </li></ul>
  2. 2. 1: This is not a fad
  3. 3. This is not a fad
  4. 4. This is not a fad
  5. 5. This is not a fad
  6. 6. 2: Mainstream news organisations are waking up to social media
  7. 7. <ul><li>Telling better stories </li></ul><ul><li>Getting more engagement </li></ul><ul><li>New way of distributing content </li></ul>Motivations of traditional news organisations
  8. 8. Where are news organisations focussing their efforts?
  9. 9. The old style battles over
  10. 10. News organisations adopting social media, but on their own terms
  11. 11. The old style battles over – debate has moved on
  12. 12. How does the BBC need to respond? <ul><li>Agree a core strategy for social media sites (eg Twitter) and how this should relate to the BBC’s other onsite participation initiatives </li></ul><ul><li>Appoint or identify a senior editorial figure to co-ordinate activity and best practice across the journalism family (or at least within BBC News) </li></ul><ul><li>Embark on a comprehensive training course to raise awareness of the benefits and dangers of social media tools in journalistic practice </li></ul><ul><li>Identify appropriate metrics to track and understand success </li></ul><ul><li>Identify mechanisms to ensure all the above are well co-ordinated and that initiatives receive appropriate reward and attention </li></ul>

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