In December 1995, ATV Music Publishing was merged with Sony and renamed Sony/ATV Music Publishing. The company became the second largest music publisher in the world, owning the rights to songs by The Beatles, Elvis Presley, Eminem, Bob Dylan, and Willie Nelson. The value of Sony/ATV Music Publishing has varied in reports. Industry experts have estimated the company to be worth as much as $1.5 billion.
Sony Creative Software is an example of convergence as well as synergy as it provides the industry-leading tools for enterprise-level, Blu-ray Disc authoring: Blu-code encoder, Blu- printsoftware, and on-Q Create for Blu-ray Java. The company’s customers span the globe and include professionals in the film, television, video game, and recording industries, as well as students, educators, and hobbyists. Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, audio, and music production, as well as industry-leading technology for DVD production and Blu-ray Disc™ authoring.
ATV Music Publishing and Pye Records held contracts with many US companies which allowed them to manufacture and distribute records in the UK.
Retailers and distributors who participate in the Sony Retailer Network sell factory- authorized Sony products, receive product training from Sony and offer Sony promotions; this is an example of convergence.
JLS were used to promote the advert for the Nintendo Wii; this is a form of synergy. http://www.youtube.com/watch?v=u5PE_Eq LfxM This works because both the band and the console are aimed at similar age groups. Sony used product placement in the new Resident Evil film. http://www.guardian.co.uk/film/filmblog/2 012/jan/25/sony-resident-evil-retribution
The audience gets access to Sony’s music via: Youtube iTunes Radio Amazon.co.uk / Ebay / Play.co.uk etc. Music shops / supermarkets Phone / iPod apps
Syco owned by Sony have come together with Durex to promote safe sex by using JLS branded condoms. This is a form of synergy as the two companies have created a new range of individual coloured condoms. One Direction have also promoted their band by having their own dolls; this helps distribute their music.