Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People

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Why All Industries will be Software Industries - unSexy Conference 2013 - We are Software People

  1. 1. We are Software People Jeff Lawson @jeffiel
  2. 2. We are Software People And our time is now.
  3. 3. *Fictional Reenactment
  4. 4. We’re a software company.
  5. 5. Who are Software People? Hint: writing code does not a Software Person make.
  6. 6. through the lens of software
  7. 7. Not just developers Product People CEOs Developers Operations People CFOs Customer Service People Sales Marketing
  8. 8. say: “how can software solve this?”
  9. 9. believe any problem can be solved once it’s in the domain of software.
  10. 10. solve problems with magnetic particles. Software People
  11. 11. Nowis the best time ever to be a Software Person for two reasons
  12. 12. More and more world’s problems are addressable by Software People. Less and less non-software problems hinder progress of Software People.
  13. 13. More and more of the world’s problems are addressable by Software People
  14. 14. World WorldSoftware
  15. 15. Text Input Text Output
  16. 16. Audio Video
  17. 17. Everything Else Problems 10’s-20’s Media Problems 90’s-00’s Textual Problems 70’s-80’s Numerical Problems 50’s-60’s
  18. 18. Sensors ActuatorsSoftware
  19. 19. Sensors Actuators Sensors Sensors Sensors Sensors Sensors Sensors Actuators Actuators Actuators Actuators Actuators Actuators Software
  20. 20. 3 Accelerometers Proximity Sensor Light Sensor Moisture Sensor Gyroscope GPS 2 Cameras 2 Microphones 2 Speakers
  21. 21. Programmatically control 15 billion devices worldwide
  22. 22. SMS Sensors ActuatorsSoftware
  23. 23. Minimalism is software flexibility
  24. 24. Not Software People
  25. 25. Not Software People Software People
  26. 26. Software People
  27. 27. Not Software People Software People
  28. 28. Not Software People Software People
  29. 29. Not Software People Software People
  30. 30. Not Software People Software People
  31. 31. Not Software People Software People
  32. 32. You might not be Software People when...
  33. 33. Minimal Telephone Hardware
  34. 34. Minimal hardware implementation to preserve the power of software.
  35. 35. More and more world’s problems are addressable by Software People
  36. 36. Less and less non-software problems hinder progress of Software People.
  37. 37. Server hardware Networking Racks HVAC Power Real Estate! Software PeopleNot Software People
  38. 38. Hardware & Software Professional Services Carrier Contracts Negotiations Lawyers Software PeopleNot Software People
  39. 39. We are Software People And our time is now.
  40. 40. User expectations have changed.
  41. 41. “The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with customer experience.” Harley Manning Forrester Research, author of Outside-In
  42. 42. Focus on the user. Or you’re in serious risk.
  43. 43. Software People move fast. Iterate quickly. Ship constantly. Get feedback from customers quickly. Become one, or lose to them.
  44. 44. Competition is closer than ever before.
  45. 45. Social Media
  46. 46. Organizations are measured by the customer experience they create at scale for every customer. Only Software People can do that.
  47. 47. I believe in Software People.
  48. 48. We are the army of 1’s and 0’s.
  49. 49. We are rebuilding the world through the lens of software.
  50. 50. We are Software People And we will win.
  51. 51. We are Software People Jeff Lawson @jeffiel

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